lessons learned about online marketing from "a christmas story"

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Post on 12-Jul-2015

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TRANSCRIPT

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WHO AM I?

HOW DID WE GET HERE?

Image copyright Vizify.com

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Image copyright Vizify.com

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‚A crummy

commercial!‛

FOCUS ON PROVIDING

VALUE OVER ADVERTISING

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‚A crummy commercial!‛

FOCUS ON PROVIDING VALUE OVER ADVERTISING

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‚Isn’t that great? What a great lamp!‛ / ‚I don’t know…‛

THE VALUE OF A REWARD IS IN THE EYE OF THE BEHOLDER

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‚Isn’t that great? What a great lamp!‛ / ‚I don’t know…‛

THE VALUE OF A REWARD IS IN THE EYE OF THE BEHOLDER

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‚I triple-dog dare you!‛

CHALLENGE ASSUMPTIONS

ABOUT EFFECTIVENESS

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‚I triple-dog dare you!‛

CHALLENGE ASSUMPTIONS ABOUT EFFECTIVENESS

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‚Only I didn’t say ‘Fudge.’‛

FOLLOW SOCIAL

CONVENTION WHEN

COMMUNICATING

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‚Only I didn’t say ‘Fudge.’‛

FOLLOW SOCIAL CONVENTION WHEN COMMUNICATING

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‚Show mommy how the piggies eat!‛

FIND A WAY TO GIVE

PEOPLE WHAT

THEY WANT

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‚Show mommy how the piggies eat!‛

FIND A WAY TO GIVE PEOPLE WHAT THEY WANT

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‚Something happened, a fuse

blew and I went out of my skull.‛

A BULLY CAN FALL GIVEN THE RIGHT CIRCUMSTANCES

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‚Something happened, a fuse blew and I went out of my skull.‛

A BULLY CAN FALL GIVEN THE RIGHT CIRCUMSTANCES

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‚You look like a deranged

Easter Bunny!‛

YOUR EFFORT WILL NOT

ALWAYS BE

WELL-RECEIVED

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‚You look like a deranged Easter Bunny!‛

YOUR EFFORT WILL NOT ALWAYS BE WELL-RECEIVED

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‚I had one when I was eight years old…‛

COMMUNICATE ACROSS MULTIPLE CHANNELS TO

REACH YOUR GOALS

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‚I had one when I was eight years old…‛

COMMUNICATE ACROSS MULTIPLE CHANNELS TO REACH YOUR GOALS

You have questions?

STAY IN TOUCH, I MAY HAVE ANSWERS!