Inova Health System

Career Website

www.inova.org/careers

• Proper Planning Prevents Problems

• Focus on the Candidate Experience

• Project doesn’t stop when the site launches

Lessons Learned From Our Recent Rebuild of Our Corporate Career Web Site

www.inova.org/careers

Skeleton makes structure concrete: What components will enable people to use the site?

Surface brings everything together visually: What will the finished product look like?

Structure gives shape to the scope: How will the pieces of the site fit together and behave?

Scope transforms strategy into requirements: What features will the site need to include? Strategy is where it all begins: What do we want to get out of the site? What do our users want?

Proper Planning Prevents Problems

www.inova.org/careers

• Put the information a candidate wants at their fingertips whenever

possible (job feeds, functional area information, etc.)

• Give candidates multiple ways to interact with your organization

(i.e., apply for a job, sign up for a mailing list, connect on social

media, etc.)

• Tell your organization’s story in multiple ways from a trusted

source using practitioners and employees through copy or video

• Don’t forget about Mobile devices and a good candidate

experience

Focus on the Candidate Experience

www.inova.org/careers

• Build a launch plan ahead of time and conduct a soft launch within

your department before the rest of the organization

• Remember to keep timelines flexible - lots of moving parts

• Expect feedback – both positive and negative

• Start planning for Phase II - the site should be maintained regularly

Project doesn’t stop when the site launches

www.inova.org/careers

www.inova.org/careers

Homepage of InovaCareers.org

Interactive Map on InovaCareers.org

Nursing Career Area on InovaCareers.org

Questions