lessons learned from starting learnemy
TRANSCRIPT
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Online marketplace for in-person classes
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@elishatan [email protected]
We help learners find instructors easily.
We help instructors to focus on teaching by - Getting them learners - Handling payment - Managing reviews
Online marketplace for in-person classes
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@elishatan [email protected]
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@elishatan [email protected]
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Micro-entrepreneurs with full control of how they exchange their time for money.
Redefining Work
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@elishatan [email protected]
Founder
Elisha Tan Founder, CEO Growth hacking, Copywriting, UX, Product Design NUS Class of 2010, Psychology. Social media for Chingay 2011.
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Timeline
Jul 2011 Learn
programmingSep 2011 Prototype
Oct 2011 Project
developmentApr 2012
LaunchedJan 2011
Find Co-founder
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@elishatan [email protected]
What you’re gonna hear
• How to meet programmers and find co-founder
• Should you learn programming? What and how should you learn?
• How to put together a prototype
• My $10, 000 mistake
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@elishatan [email protected]
Jul 2011 Learn
programmingSep 2011 Prototype
Oct 2011 Project
developmentApr 2012
LaunchedJan 2010
Find Co-founder
Things I’ve learned: - Bring something to the table - Understand why you need a co-founder - How to meet programmers
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@elishatan [email protected]
What can you bring?
• Marketing
• Sales
• Copywriting
• Network
• Design
• Community
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@elishatan [email protected]
Compensate your co-founder
• Money
• Equity
• Network
• Knowledge
• Chance to really screw things up
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@elishatan [email protected]
Bad reasons for recruiting a co-founder
• You want free labor
• You are not committed
• You are insecure
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@elishatan [email protected]
How to meet programmers
• Join events
• Join them online
• Ask questions
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@elishatan [email protected]
Jul 2011 Learn
programmingSep 2011 Prototype
Oct 2011 Project
developmentApr 2012
Launched
Things I’ve learned: - Importance of learning programming - What language to pick
Jan 2010 Find Co-founder
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@elishatan [email protected]
Should you, or should you not?
Should Should not• If you outsource, you can
tell if you get cheated. • You can’t hire for a job you
don’t know. • You should know your
product. • Fix non-tech problems • Test ideas quickly
• It will take long for you to be proficient in coding.
• Too much time spent
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@elishatan [email protected]
You are going to be very confused over what language to learn.
Python is so easy to learn! Look at him, he
learned Django in 3 weeks!
RoR is easy to learn and the syntax is
beautiful! Use PHP.
Because Facebook uses PHP.
AngularJS is powerful and easy to
learn.
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@elishatan [email protected]
Jul 2011 Learn
programmingSep 2011 Prototype
Oct 2011 Project
developmentApr 2012
Launched
Things I’ve learned: - Test a hypothesis - Fake a product
Jan 2010 Find Co-founder
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@elishatan [email protected]
Before you code...
Learn HTML and CSS so that you can fake it till you make it
- http://www.w3schools.com/
- http://css-tricks.com/
- http://colorschemedesigner.com/
- Learnemy
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@elishatan [email protected]
Design is hard
You want to be a great artist...
“Good artists copy, great artists steal” - Pablo Picasso
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@elishatan [email protected]
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@elishatan [email protected]
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@elishatan [email protected]
Jul 2011 Learn
programmingSep 2011 Prototype
Oct 2011 Project
developmentApr 2012
Launched
Things I’ve learned: - Prioritise on business value - Know how to control a project
Jan 2010 Find Co-founder
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@elishatan [email protected]
How I wasted $10, 000
• Spent on features that weren’t important
• Early optimisation
• Spending on front-end developer, mistaking her as a designer
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@elishatan [email protected]
How this new knowledge helped
• Spent 2 days on the groups feature copying other similar sites
• Made $700+
• Spent $400 and 1 week to get it all done by a programmer
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@elishatan [email protected]
Jul 2010 Worked for free
Jul 2011 Learn
programmingSep 2011 Prototype
Oct 2011 Project
developmentApr 2012
Launched
Things I’ve learned: - Don’t neglect your beta list - Keep earning - Mentorship
Jan 2010 Find Co-founder