lessons learned in social marketing local food
TRANSCRIPT
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T W O Y E A R S O F S O C I A L M E D I A
M A R K E T I N G W I T H T H E C O M O X
V A L L E Y F A R M E R S ' M A R K E T
L E S S O N S L E A R N E D
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• No email list, no newsletter
• 1100 Facebook fans
• ZERO Twitter followers
• Virtually no presence in the local papers
• Occasional advertisements in the newspaper
• Website sucked
• Marketing? Up to an overworked Manager w
p/t support.
W H E R E W E R E W E I N 2 0 1 2 ?
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• An email newsletter that people WANT
• 2000+ increase in Facebook fans
• From zero to 1100 Twitter followers
• 25% of vendors have Youtube content
• 12x year newspaper profiles
• A monthly survey that produces results
• Celebrating local food with monthly events
• Website that doesn’t suck!
W H E R E A R E W E I N 2 0 1 5 ?
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J U S T D O I T
H O W ?• P H O T O G R A P H S / V I D E O S
• S U R V E Y S
• C A P T U R E T H E B E A U T Y O F
Y O U R F O O D , T H E S T O R Y O F
Y O U R P E O P L E
• U S E F A C E B O O K
• C O L L A B O R A T E !
• A B O V E A L L : T H E 3 “ C ’ S ” …
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D O N ’ T F O R G E T T O P L A Y
have fun!
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C O N G R A T U L A T I O N S !
T H E I C I N G O N T H E C A K E A T
# T H R I V E B C A F M
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content and event services,
specializing in local food,
small business, and startups
hanspetermeyer.ca
@hanspetermeyer on Twitter