lessons learned in social marketing local food

10
TWO YEARS OF SOCIAL MEDIA MARKETING WITH THE COMOX VALLEY FARMERS' MARKET LESSONS LEARNED

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Page 1: Lessons learned in social marketing local food

T W O Y E A R S O F S O C I A L M E D I A

M A R K E T I N G W I T H T H E C O M O X

V A L L E Y F A R M E R S ' M A R K E T

L E S S O N S L E A R N E D

Page 2: Lessons learned in social marketing local food
Page 3: Lessons learned in social marketing local food
Page 4: Lessons learned in social marketing local food

• No email list, no newsletter

• 1100 Facebook fans

• ZERO Twitter followers

• Virtually no presence in the local papers

• Occasional advertisements in the newspaper

• Website sucked

• Marketing? Up to an overworked Manager w

p/t support.

W H E R E W E R E W E I N 2 0 1 2 ?

Page 5: Lessons learned in social marketing local food

• An email newsletter that people WANT

• 2000+ increase in Facebook fans

• From zero to 1100 Twitter followers

• 25% of vendors have Youtube content

• 12x year newspaper profiles

• A monthly survey that produces results

• Celebrating local food with monthly events

• Website that doesn’t suck!

W H E R E A R E W E I N 2 0 1 5 ?

Page 6: Lessons learned in social marketing local food

J U S T D O I T

H O W ?• P H O T O G R A P H S / V I D E O S

• S U R V E Y S

• C A P T U R E T H E B E A U T Y O F

Y O U R F O O D , T H E S T O R Y O F

Y O U R P E O P L E

• U S E F A C E B O O K

• C O L L A B O R A T E !

• A B O V E A L L : T H E 3 “ C ’ S ” …

Page 7: Lessons learned in social marketing local food
Page 8: Lessons learned in social marketing local food

D O N ’ T F O R G E T T O P L A Y

have fun!

Page 9: Lessons learned in social marketing local food

C O N G R A T U L A T I O N S !

T H E I C I N G O N T H E C A K E A T

# T H R I V E B C A F M

Page 10: Lessons learned in social marketing local food

content and event services,

specializing in local food,

small business, and startups

hanspetermeyer.ca

@hanspetermeyer on Twitter