LESSONS Learned14 MONTH OF LIVING MY DREAM

WWW.WHATCHADO.NET

Ali MahlodjiCo-Founder & CEO, chief story tellerali@whatchado.net@mahloof course on Facebook founded 2.1.2012

everyone‘s got a story... and this is mine

time15min

PERSIAN GUY,TIME PROBLEM

persianswho knows them?

HANDS UP!quick intro

first a dream,started with a plan,then a startupnow at Pioneers & HUB

19962011

20122013

FREAKIN‘ AWESOME!!REALLY!!

© 2012

1996what should I do?

© 2012

8 Handbook of lifestories

* Wikipedia of career stories* everyone should participate* everyone‘s treated the same* from people for people

WHY?because no one ever asked you“where do want to be born?

2002

2004

2008

2009

2010

the time has come

Videoglobal

& socialInternet

2011

do you remember that

idea?

YEAH, let‘s do it

2011

ORF (AUSTRIAS LARGEST TV CHANNEL) CALLED“Go online before school ends”

You only got one shot,do not miss your chanceto blow.This opportunity comesonce in a lifetime.Eminem “Loose yourself”

27.06.201122:00

17 videos, home madelogo was made by developer

27.06.2011Midnight

1st customer3 weeks after GoLive

Bernd BlümelRegionalverkaufsleiter

100%Übereinstimmung

© 2012

23

Zusammen für bessere Orientierung

No sales team, just 2 persian guys tellingthe STORY of their SOLUTION

STORY!PEOPLE (CUSTOMER) WANT THE

WHY!

FUCK PROMOTING FEATURES FIRST

PEOPLE WANT SOMETHING TO TELL

DREAM ITIDEA IS 1%

BIGCOJONES

IF YOU DON‘T BELIEVE,NO ONE WILL

IF YOU‘RE NOT READY TO FAILOR BLAME YOURSELF ... FORGET IT

DREAM BIG

DO ITEXECUTION 99%

CELEBRATEIT LIKE THERE IS NO TOMORROWAND THEN GO BACK TO WORK!

© 2012

28

© 2012

29

+1000one-to-one talks

MONEYA.K.A. FOUNDATION

BABY, CAN YOU PAY MY BILLS?1999, DESTINY‘S CHILD BILLS, BILLS, BILLS

NO BUSINESS PLAN = FORGET FLYING TO THE MOON

LEARN TO LOVE IT, BECAUSE YOU NEED IT

DON‘T THINK „VC VC VC“!! (LATER IT‘S OKAY)

UNDERSTAND WHAT CUSTOMERS WANT PAY FOR

STARTUPWEEK2011October

50T P

LEARN TO SAYNO!

DON‘T DO THINGS BECAUSE OF THE WRONG REASONTHINK BIG, THINK LONG TERM

SHOULDN‘TBE REASON Nr. 1

5200mMountEverest

October2011

LEARN TO SAYYES!

WHEN IT‘S THE RIGHT TIME& WHEN IT FITS YOUR PLANS

& WHEN IT MAKES SENSE

Network

people you trustUSE THEM AS A WEAPON

Build YOUR A TeamB stands for BELOW STANDARD

C stands for ... who is C?

HIRE A PLAYERS ... not new, but true

FIND THE BEST PEOPLE(WHO ARE ALL SMARTER THAN YOU)

AND UNDERSTAND WHAT DRIVES THEM!

FIND FRIENDSYOU WANT TO HAVE FUN WITH

+201312

peoplenationslanguages

FIRSTADULT

Never forgetwhere you come from

IT‘S THE DNA OF YOUR SUCCESS

e.g.

thank you Pioneers, thank you HUB

thank you & wake up!