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Lessons Learned TAIR Conference 2009 Jerry Scheerer Dean, Research and Planning Mountain View College 214-860-8735 [email protected] http://www.mountainviewcollege.edu/sites/ie /default.aspx

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Page 1: Lessons Learned TAIR Conference 2009 Jerry Scheerer Dean, Research and Planning Mountain View College 214-860-8735 jscheerer@dcccd.edujscheerer@dcccd.edu

Lessons Learned

TAIR Conference 2009

Jerry Scheerer

Dean, Research and Planning

Mountain View College

214-860-8735 [email protected]

http://www.mountainviewcollege.edu/sites/ie/default.aspx

Page 2: Lessons Learned TAIR Conference 2009 Jerry Scheerer Dean, Research and Planning Mountain View College 214-860-8735 jscheerer@dcccd.edujscheerer@dcccd.edu

Overview• Background

• Context

• Presentation

• IR Toolbox

• Time Management

• Other Lessons Learned

Page 3: Lessons Learned TAIR Conference 2009 Jerry Scheerer Dean, Research and Planning Mountain View College 214-860-8735 jscheerer@dcccd.edujscheerer@dcccd.edu

Background

• Air Force

• Coordinating Board

• Adjunct Faculty

• Victoria College

• Bakersfield College

• Mountain View College

Page 4: Lessons Learned TAIR Conference 2009 Jerry Scheerer Dean, Research and Planning Mountain View College 214-860-8735 jscheerer@dcccd.edujscheerer@dcccd.edu

Context-Context-Context

• Research-Analysis-Statistics can be misleading, meaningless, or wrong unless put into context

• Foundational IR role is communicating descriptive statistics within context

Page 5: Lessons Learned TAIR Conference 2009 Jerry Scheerer Dean, Research and Planning Mountain View College 214-860-8735 jscheerer@dcccd.edujscheerer@dcccd.edu

Context-Context-Context

• Context is answering the question “Relative to what?”

• Relative to our college’s:– Mission and Goals – Educational programs & services– Students– Audience– Trends & those of Peer institutions

Page 6: Lessons Learned TAIR Conference 2009 Jerry Scheerer Dean, Research and Planning Mountain View College 214-860-8735 jscheerer@dcccd.edujscheerer@dcccd.edu

Context-Context-Context

• Percent change – relative to what?

• Term statistics - relative to:– Trends– Unduplicated student headcount– Duplicated student course

enrollments– Be careful of small “Ns”

Page 7: Lessons Learned TAIR Conference 2009 Jerry Scheerer Dean, Research and Planning Mountain View College 214-860-8735 jscheerer@dcccd.edujscheerer@dcccd.edu

Context-Context-Context

How?• Know your institution

• Know your audience

• Know your data

• Never let a statistic stand alone – tell its story

Page 8: Lessons Learned TAIR Conference 2009 Jerry Scheerer Dean, Research and Planning Mountain View College 214-860-8735 jscheerer@dcccd.edujscheerer@dcccd.edu

Presentations Must Communicate• Consider your audience • Begin with an executive summary

and drill down• Reader friendly formatting• Define key terminology• Don’t forget the context!

Presentation

Page 9: Lessons Learned TAIR Conference 2009 Jerry Scheerer Dean, Research and Planning Mountain View College 214-860-8735 jscheerer@dcccd.edujscheerer@dcccd.edu

Build & maintain an IR Tool Box.• Accessible data

• Consistent terminology - definitions

• Useful recurring reports

• Use the Internet

• Earn your customers trust

IR Tool Box

Page 10: Lessons Learned TAIR Conference 2009 Jerry Scheerer Dean, Research and Planning Mountain View College 214-860-8735 jscheerer@dcccd.edujscheerer@dcccd.edu

Accessible data are imperative• Real-time and historical trends • Consistent structure & definitions• At a minimum:

– Student demographic records (undup)– Student course enrollment (dup)– Graduate; and financial aid records

• Note about transactional databases

IR Tool Box

Page 11: Lessons Learned TAIR Conference 2009 Jerry Scheerer Dean, Research and Planning Mountain View College 214-860-8735 jscheerer@dcccd.edujscheerer@dcccd.edu

Consistent terminology/definitions• Retention

• Success

• Completer

• Graduate

IR Tool Box

Page 12: Lessons Learned TAIR Conference 2009 Jerry Scheerer Dean, Research and Planning Mountain View College 214-860-8735 jscheerer@dcccd.edujscheerer@dcccd.edu

Useful recurring reports• Enrollment update • Enrollment change analysis• Grade distribution• FTIC student profile• Financial aid student profile• Graduate profile

IR Tool Box

Page 13: Lessons Learned TAIR Conference 2009 Jerry Scheerer Dean, Research and Planning Mountain View College 214-860-8735 jscheerer@dcccd.edujscheerer@dcccd.edu

Use the Internet. Save trees.• Share your work online

• Create a user-friendly, easy to navigate front page

• Train your customers to use it

IR Tool Box

Page 14: Lessons Learned TAIR Conference 2009 Jerry Scheerer Dean, Research and Planning Mountain View College 214-860-8735 jscheerer@dcccd.edujscheerer@dcccd.edu

Earn your customers trust.• Always strive for accuracy, and

don’t be too proud to admit mistakes

• Always respect and protect faculty specific data

• Get ‘engaged’ in your college

IR Tool Box

Page 15: Lessons Learned TAIR Conference 2009 Jerry Scheerer Dean, Research and Planning Mountain View College 214-860-8735 jscheerer@dcccd.edujscheerer@dcccd.edu

Work smarter not harder• Learn what/who is important at your

institution

• “Help” customers define requests

• Use your IR Tool Box

• Ask for help

Time Management

Page 16: Lessons Learned TAIR Conference 2009 Jerry Scheerer Dean, Research and Planning Mountain View College 214-860-8735 jscheerer@dcccd.edujscheerer@dcccd.edu

Other Lessons

• Cannot explain what I do for a living

• Texas is better than California

• Beware of the “AIR Job Postings” web site link