let it go! let it go!: adapting fundraising and engagement messaging to today's landscape
TRANSCRIPT
Let it go! Let it go! January 22, 2014 | [Time] Eastern
Speaker: Madeline Stanionis, M+R
Thank you to our sponsors:
Let us know what you’re thinking!
✳ Ask questions at any time by typing them into the Chat window within GoToWebinar and pressing Send
Dissecting a Mozilla
Supporter*
Codes for fun
Wears hoodies, and loves Mozilla apparel
Thinks the internet should be free
Really freaking hates the CIA and NSA
Favors function over fashion
Loves wikipedia
*For brainstorm purposes only – think of this as an “aggregate” of a Mozillian
• Mission based copy • Institutional reasons to give • Reminder of tax-deductibility • Deadline Driven
CONTROL
ALL THAT STUFF + •Update on $ • Average gift • Assurance that if you give, we’ll stop emailing you…. • A reminder of “this is what you told us” via survey
TEST