Let’s be friendsBlogs, microblogs, social networks, virtual worlds …and what they meanfor your business

Bill Sheridan, CAEBusiness Learning Institute

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Welcome to the New Normal

Competition Compliance Convergence Change Complexity

The Five Cs

As knowledge moves from stocks to flows, how do we stop our

inventory from becoming obsolete?

Hierarchy Command and control Experience curve Lecturer Push

The world is changingFrom: To:

Network Connect and collaborate Collaboration curve Facilitator Pull

80 percent use social networking sites.

One in five uses Twitter.

It’s not technology.

Source: Pew Internet and American Life project report

Young adults and social media

Teens and texting

• The average American teen sends about 3,000 text messages each month.

And what about CPAs?80 percent on LinkedIn75 percent on Facebook43 percent on YouTube29 percent on Twitter

Why?Connect with business associatesKeep up with family and friendsReconnect with old friendsIdentify and attract new clientsDevelop your personal brand

L > C

Three final points …

Stop being afraid.

Question everything by asking, “How can we make this more social?”

Re-orient toward the future.

Source: Jeff De Cagna, Principled Innovation

Questions?

Social media resources• Self-guided social media tutorial: www.CPALearning2.com

Blogs• www.TypePad.com • www.WordPress.com • www.BlogLines.com• www.Blogger.com

Microblogging• Twitter: www.Twitter.com• Twhirl: www.Twhirl.org• TweetDeck: www.TweetDeck.com• TwitterBerry: www.orangatame.com/products/twitterberry/ • SocialScope: www.SocialScope.net• Tweetie: www.atebits.com/tweetie-iphone/• TwitterFon: www.TwitterFon.net

Social media resources

Social networks• Facebook: www.Facebook.com • LinkedIn: www.LinkedIn.com • Plaxo: www.Plaxo.com • HubStreet: www.HubStreet.com (a new one for CPAs and lawyers)

Multimedia sharing sites• YouTube: www.YouTube.com (videos)• Flickr: www.Flickr.com (photos)• Picasa: Picasa.Google.com (photos)• SlideShare: www.Slideshare.com (slidedecks)

Social media resources

Podcasting• iTunes: www.apple.com/itunes (for finding and listening to podcasts)• Audacity: audacity.sourceforge.net (for recording / editing podcasts)

Wikis• PB Wiki: www.PBWiki.com • WikiSpaces: www.WikiSpaces.com

Virtual worlds• Second Life: www.SecondLife.com • CPAs on Second Life: www.CPAIsland.com

MACPA resources• CPA Success, our daily blog

www.CPASuccess.com

• CPA Spotlight, our podcastwww.macpa.org/podcast

• Other MACPA blogs:• www.CPALegislativeInsider.com• www.NewCPAs.com• www.TCPAblog.com

• CPA Learning 2, a Web 2.0 playgroundwww.CPALearning2.com

Resources The Corporate Blogging Book, by Debbie Weilwww.TheCorporateBloggingBook.com

Debbie’s blog, www.BlogWriteforCEOs.com

MACPA social networks:

• Twitter: Twitter.com/MACPA

• Facebook: Facebook.com/MACPA

• LinkedIn: LinkedIn.com/groups?gid153466

• Flickr: Flickr.com/groups/MACPA

• YouTube: YouTube.com/THoodCPA

Second Life resources:

• CPAs on Second Life: www.SLACPA.com

• CPA Island: www.CPAIsland.com

Let’s Be Friends …Bill SheridanE-Communications Manager / EditorMaryland Association of CPAswww.MACPA.orgbill@macpa.org

Follow me on:

Twitter: Twitter.com/BillSheridan

LinkedIn: LinkedIn.com/in/BillDSheridan

Facebook: Facebook.com/BillSheridan