let's do kano analysis of agile manchester 2016
TRANSCRIPT
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Dave Grant - May 12, 2016LET’S DO KANO ANALYSIS OF AGILE MANCHESTER
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I FEEDBACK💓Please tweet me at @seize_the_dave; use #agilemanc
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ABOUT ME• Working in software development for > 16 years• Working in Agile software development for > 7 years• Software Developer -> Scrum Master -> Product Owner• Work in Cardiff for Sorenson Media• Co-organiser of the South Wales Agile Group (@SWAgileGroup)
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AGILE PRODUCT DEVELOPMENT
Building the Right Product
Build
ing
the
Prod
uct R
ight
Right
Wrong Right
Business Failure Success
Maintenance NightmareCrap
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ACTIVITY: 3 MINS
• Introduce yourself to your table• What are you enjoying most about Agile Manchester 2016?
INTRODUCTIONS
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INTRODUCTION TO KANO MODEL
• Professor Noriaki Kano• 1980s• Product Development• Customer Satisfaction
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KANO MODEL
Satisfaction
Presence
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BASIC FEATURES
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Windscreen Wipers
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Wheels
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KANO MODEL: BASIC FEATURES
Satisfaction
Presence
Basic
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PERFORMANCE FEATURES
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Cup Holders
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Power
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KANO MODEL: PERFORMANCE FEATURES
Satisfaction
Presence
Basic
Performance
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EXCITER FEATURES
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Self-Driving
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Turbo Boost
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KANO MODEL: EXCITER FEATURES
Satisfaction
Presence
Basic
PerformanceExciters
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INDIFFERENT FEATURES
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Sunroof
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Ashtray
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KANO MODEL: INDIFFERENT FEATURES
Satisfaction
Presence
Basic
PerformanceExciters
Indifferent
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ACTIVITY: 10-15 MINS
• Form groups of 5-6• You are the new organising committee for Agile Manchester 2017• You want it to be the best conference in the history of Agile conferences
• Think about your WHOLE experience at Agile Manchester 2016• Then, factor in other conferences you’ve ever been to in the past
• Think of all the aspects of what would make a great conference• Write down each feature on a large post-it• Stick your ideas up on the wall, and group them together
• One member of each team silently prioritise features on task board
PLANNING AGILE MANCHESTER 2017
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KANO SURVEYFunctional form:
• How do you feel if you have this feature?Dysfunctional form:
• How do you feel if you do not have this feature?
Examples
Functional form:• How do you feel if the conference has good transport links?
Dysfunctional form:• Bad
• How do you feel if the conference has bad transport links?• Good
• How do you feel if the conference has fairly good transport links?
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KANO SURVEY
• I like it• I expect it• I am neutral• I can tolerate it• I dislike it
ANSWERS
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ACTIVITY: 10 MINS
• In groups• Work through all features on the board• Take it in turns to come up with questions• Individually record your answers on the sheet provided
WRITE QUESTIONS
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REVERSE & QUESTIONABLE
FEATURES
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Speed Limiter
Speed Limiter
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ACTIVITY: 5 MINS
• Classify each of your answers• Write down classification on sheet provided
CLASSIFY ANSWERS
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ANSWER MATRIX
Like It Expect It Neutral Tolerate It Dislike It
Like It Q E E E P
Expect It R I I I B
Neutral R I I I B
Tolerate It R I I I B
Dislike It R R R R Q
Func
tiona
lDysfunctional
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ACTIVITY: 10-15 MINS
• For each feature, move yourself to the right place• Count and record numbers on the board• Were the results what you expected?
COMPARE RESULTS
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DECAY OVER TIME
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KANO MODEL: DECAY OF FEATURES
Satisfaction
Presence
Basic
PerformanceExciters
Indifferent
Decay
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Airbag
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Key Fob
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TIPS• Choose features you want to know about. Don’t choose
everything.• Limit yourself to about 20 questions to avoid fatigue• Understand the segment you’re surveying
• Know Your Customer• Make sure your questions are clear
• Refer to a single feature, not the intersection of multiple features• Refer to the benefit a feature delivers, not to the feature itself
• Avoid: how do you feel if your shampoo has Phyto-Dorphine™ Skin Booster?
• Instead: how do you feel if your shampoo moisturises your scalp?• Consider a demo instead of questions to remove ambiguity
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QUESTIONS?@[email protected] / [email protected]: http://j.mp/kano-agilemanc