LET’S GET ON WITH“RECOVERY”

James G. O’HanlonAccountants & Business Advisory

LET’S GET ON WITH “RECOVERY” Cycle of Economic “Growth” over 2 decades

Extraordinary Growth (Uninterrupted|) 1994 – 2007

Economic Collapse 2007 - 2010?

Economic Recovery 2011 - ?

LET’S GET ON WITH “RECOVERY

What happened to Ireland 1994 – 2010 Foreign Direct Investment Indigenous Industry Growth Employment Creation Growth in Service Industry

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Economic Collapse 2007/2008 – 2010? Global Collapse Impact on Ireland (Greater Exposure) Impact on SME Sector

Extraordinary shrinkage in Market Need to reduce organisation size & structure Need to reduce cost structure Business owners immersed in day-to-day Most business owners lack experience

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Recovery 2011? Talk to customers Focus on their needs Examine Products/Services Examine Markets Examine Human Resources Devise Strategic Plan

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Strategic Planning / Business Development Roadmap (Sailor without a compass) Communication Tool Checklist / Reference Unity & Cohesion Business Review / Evaluation

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Contents of Strategic Plan Executive Summary Business Description Market Analysis Marketing & Sales Strategy Management, Staffing & Operations Financial Projections

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Executive Summary Final section Milestones / Purpose Products/Services Market Opportunity Management Team & Strengths Financial Projections Funding Requirement / Working Capital

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Business Description Promoters Advisors Product/Service Aim of the Business Objectives SWOT Analysis

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Market Analysis Target Market Target Customer/Market Segment Revenue Market Trends Competitor Profile Competitive Advantage Benefits to Customer

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Marketing & Sales Strategy Marketing Strategy Revenue Sources Sales Strategy Pricing Marketing & Communication

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Management, Staffing & Operations Organisational Chart Staffing Roles & Numbers Training Plans Operations

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Financial Projections Key Assumptions Profit & Loss Cashflow Balance Sheet

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HAVE YOU A PLAN