let's get phygital

Slide 1

Building the Phygital BankDavid HortonChief Transformation OfficerMashreq Bank

20 minute guide to creating a new bank1Building the Digital BankThe End of Omni-Channel and the Birth of Phygital

Digital Transformation and the convergence of Physical & Digital banking.

What exactly is Everyday Banking?

The evolving needs of the digital native customer, and using mobility to foster loyalty.

How is digital banking repairing the trust and reputation of the brand?

The Mashreq Store: The Downloadable Bank and Mobile Onboarding.

The Virtual Branch

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The end of omni-channel

Physical + Digital = Phygital!!3

Early signs of Phygital Acceptance?

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Interactive Teller Machines: Physical or Digital?5

What is Everyday Banking?

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Mobile Apps and building your everyday services

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Everyday banking drives loyalty.8

NEO Banks leading the Industry

Lessons in Mobile-First and the Downloadable Bank(and only?)

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The Mashreq Store: Rethinking your online strategy and simplifying banking.

The Mashreq Store

Mobile Onboarding isbecoming an imperativeIntuitive NavigationSimple and elegantdesignResponsive Design for ANY deviceLeverage device hardware functionality like camera.eCommerceCheckout principles like Add to Cart

Social Media presence is not a banks choice.It is a customers choice!

saying Social Media is not important in banking is the same as saying in 2005 that the internet is not important

Video is Pivotal to success with Phygital.

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Payments going Phygital

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Phygital going Virtual?15

Phygital Branch moving to Virtual Branch?16

Where Next?

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Thank You

ae.linkedin.com/pub/david-horton/3/733/b9/

[email protected]

[email protected]

@davidmashreq David HortonChief Transformation Officer - Mashreq18