let's get social...nrhra... 2013
TRANSCRIPT
“WE ARE THE PEOPLE FORMERLY KNOWN AS THE AUDIENCE.”
JAY ROSEN, NYU JOURNALISM PROFESSOR, 2006
JAY ROSEN, NYU JOURNALISM PROFESSOR, 2006
NRHRA Chapter Mee.ng July 2013 @RobinSchooling
LET’S GET SOCIAL!! HOW HR PROS CAN GAIN A COMPETITIVE ADVANTAGE
@ROBINSCHOOLING
2601
147258
C’MON HR! SOCIAL MEDIA USAGE IN THE US
¥ 62% of men; 71% of women
¥ 66% of internet users have a SM account
¥ 32% of users are age 65+
¥ 83% between 18-‐29
“HOW CAN YOU SQUANDER EVEN ONE MORE DAY NOT TAKING ADVANTAGE OF
THE GREATEST SHIFTS OF OUR GENERATION? HOW DARE YOU SETTLE
FOR LESS WHEN THE WORLD HAS MADE IT SO EASY FOR YOU TO BE
REMARKABLE?”
SETH GODIN
¥ HR asks the ques,on.... (Why Social?)
¥ What’s the point? (How YOU Can Use SM)
¥ Hashtag This! # (The Basic Channels)
¥ Embedded Social – Make your own Meme (SM in Your Org)
¥ The Future’s so Bright…. (What’s Next?)
WHY SOCIAL?
@ROBINSCHOOLING
SAY WHAT?
PEOPLE ARE SOCIAL!
@ROBINSCHOOLING
PEOPLE ARE SOCIAL!
@ROBINSCHOOLING #BRSOCME #HR
HR REALITY
@ROBINSCHOOLING
THE ZOMBIE APOCALYPSE?
@ROBINSCHOOLING
@ROBINSCHOOLING
UNDERSTANDING
STRATEGY POLICY
HOW YOU CAN USE SOCIAL
@ROBINSCHOOLING
WHAT ARE YOUR GOALS?
¥ Goal 1: Who Are You?
¥ Goal 2: Enhance Development
¥ Goal 3: Build Rela,onships
¥ Goal 4: Collaborate and Share
@ROBINSCHOOLING
GOAL 1: WHO AM I?
LEARNING
GOAL 2: ENHANCE DEVELOPMENT
CONNECTIONS
GOAL 3: BUILD RELATIONSHIPS
COLLABORATION
GOAL 4: COLLABORATE AND SHARE
CHANNELS
@ROBINSCHOOLING
200 MILLION ACTIVE USERS
Most Important parts of your LinkedIn Profile? **
¥ Your Photo
¥ Headline
¥ Keywords
¥ Visibility
** HINT: THE ONLY THINGS THAT SHOW UP IN LINKEDIN SEARCH RESULTS!
¥ Add screen shot of MY profile
@ROBINSCHOOLING #BRSOCME #HR
@ROBINSCHOOLING
@ROBINSCHOOLING #BRSOCME #HR
1.11 BILLION USERS – 1 OF EVERY 7 PEOPLE ON EARTH 750 MILLION MOBILE USERS
¥ 52% of job seekers use FB to help find work
¥ 25% of job seekers updated profile to add professional info
¥ 1 in 5 job seekers had contact share job info
Jobvite – 2012 social job seeker survey
@ROBINSCHOOLING
Twi^er
• Username -‐ recognizable, searchable, SEO
• BIO
• Picture
• What is your message?
• Engage
500 MILLION USERS – 200 MILLION ACTIVE USERS 60% ACCESS VIA MOBILE
@ROBINSCHOOLING #BRSOCME #HR
KNOW KEY TERMS
@ROBINSCHOOLING
@ROBINSCHOOLING #BRSOCME #HR
ENGAGE
¥ Engage with others
¥ Take the connec,on to another network
¤ “Trixie….I enjoy being connected on Twi^er and wanted to invite you to connect on LinkedIn as well.”
@ROBINSCHOOLING
RECRUITING ON TWITTER
¥ @UPSJobs
¥ @googlejobs
¥ @EY_CareersUS
¥ @TWDCjobs
¥ @PepsiCoJOBS
IN HR, USE TO RECRUIT …..AND ONBOARD
KNOW KEY TERMS
¥ #HR
¥ #TChat
¥ #HFchat
¥ #DTHR
¥ #SHRM
¥ #jobs
¥ #career
¥ #HRHappyHour
¥ #lashrm14
¥ #nextchat
¥ #talentnet
¥ #HRtechchat
¥ #leadership
¥ #recrui,ng
@ROBINSCHOOLING #BRSOCME #HR
SOCIAL MEDIA IN YOUR ORGANIZATION
@ROBINSCHOOLING
YOUR CULTURE
@ROBINSCHOOLING #BRSOCME #HR
TIE TO OBJECTIVES
Innova.on
Create a shared sense of community
DETERMINE CHANNEL/TOOLS
@ROBINSCHOOLING
“Typical” Networks
¥ Instant Messaging
¥ Wikis
¥ Internal Blogs
¥ Sharepoint
Social Networks
¥ Yammer
¥ Bloomfire
¥ IdeaScale
¥ Socialcast
@ROBINSCHOOLING #BRSOCME #HR
Did you hear a
bout the new
revenue proje
c.on?
I sure wish they would tell us about the IPO…
I heard Sue had
her baby!
@ROBINSCHOOLING #BRSOCME #HR
DEPLOYMENT AND ADOPTION
¥ Survey of EEs social channel usage
¥ Focused on reasons “why”
¥ Employee mee.ngs/webinars
¥ LAUNCH DATE: April 2012
¥ One year later: 33 ideas posted; 171 comments; 379 votes
¥ 16 ideas approved/implemented
MEASUREMENT
THE FUTURE IS NOW
@ROBINSCHOOLING
SOCIAL TECHNOLOGIES TODAY
¥ 1.5 billion global users of social networking channels
¥ 72% of companies use social technologies in some way
¥ Knowledge workers spend 28 hours per week wri.ng e-‐mails, searching for info and collabora.ng internally
¥ 20 – 25% poten.al IMPROVEMENT in produc.vity
McKinsey Global Ins,tute – July 2012 (McKinsey & Company)
SOCIAL TECHNOLOGIES TODAY
Breaking News
Intermediaries
WHO’S YOUR AUDIENCE?
MARKETING
IT
SALES
WHO’S YOUR AUDIENCE?
¥ Customers
¥ Job Candidates
¥ Employees
¥ Brand Ambassadors
WHY NOT TO BLOCK SOCIAL NETWORKING AT WORK…
¥ Morale
¥ Reputa,on
¥ Communica,ons
¥ Free Adver,sing
¥ Collabora,on
¥ Social Research
¥ Skill Building
¥ Transparency
¥ Good PR
¥ Networking
TECHREPUBLIC.COM
REMEMBER HR.......
YOUR CHALLENGE FOR Q3
¥ Pick one social channel (i.e. LinkedIn, Twi-er, Facebook) and commit to increasing your knowledge and use
¥ Iden,fy ways you can leverage social media/social technologies within your HR Department
¥ Think about…using social technologies/SM to improve social rela,onships within your organizaBon
¥ Be purposeful in connec,ng and building your network…….
@ROBINSCHOOLING
…by connec,ng with me… HRSchoolhouse.com
LinkedIn – Robin Schooling
SilverZebras.com