let’s get tweeting

Let’s Get Tweeting

A Hands-On Twitter WorkshopCreated by Monique Hodgkinson

Marketing ConsultantScreen Caffeen

http://ScreenCaffeen.com

Copyright January 2010 Screen Caffeen

Agenda

• Terminology & Definitions• Why Use Twitter• Philosophies• Hands-On: Taking Inventory • Explanation of the Interface• Hands-On: Bio writing• Hands-On: Account Creation

Copyright January 2010 Screen Caffeen www.screencaffeen.com

Agenda Continued

• Other Twitter Clients• Etiquette• Hands-On: Following Others• Hands-On: Tweeting• Overview of Other Tools


Terminology

Tweet – An individual posting in TwitterFollower – Someone that subscribes to your

feed, so they can see your messagesTweeps – Twitter usersRetweet – RT, When you repost another

users messageDirect Message – DM, A private message

between users


Terminology

SMS – Short Messaging Service. Allows text messaging through cell phones

Microblog – A short posting that is limited in allowable size

Hashtag – the # sign followed by a word to make searching easier.

i.e. #FollowFriday


Twitter Philosophies

There seem to be two main philosophies:1.) Twitter is an endless stream of information that flows by.

It can be viewed like a stream with flowers floating on top. Sometimes you may reach in and grab some of the flowers, other times you just let them float by.


Twitter Philosophies

Every tweet is important and has value. Some tweeps read every single tweet that is in their stream.

Which Do You Choose?


Hands-On: Goals

Write Down Your Goals.

Examples might include:• To connect with horse people around the

country that might like my products• To reach as many people as possible

about my soaps• To teach people about soap


Who Do You Want To Reach?

Take a moment to think about who you want to reach. Think about their interests,

locations, attributes…

Write this down!


Promotional Tool Inventory

What Tools do you have for promoting your business, cause, or services?

Do you Blog? Have a website? Write for an online magazine? Have a portfolio?


Promotional Tool Inventory

Take Inventory of the Tools You Have.


Hands-On: Sign Up

Let’s go to http://Twitter.com

We will either create an account orLogin to an existing account.


http://twitter.com/

Twitter Interface


Hands-On: Write Your Bio

You have 160 characters to use for writing your bio. Pick your words carefully, telling others what you do.


Hands On: Customize Your Profile

Choose the Account menu to fill in fields that customize your profile

Fill out the details


Hands On: Customize Your Profile

Add images for your profile pic & background.


Useful Twitter Clients

TweetDeckTwhirlHootSuiteFriendBar


Choose A Twitter Client

Let’s install either TweetDeck or Twhirl


(You may also choose to use an online client like Hootsuite)

Ettiquette: Dos

1.) Build relationships with others2.) Share helpful hints and useful

information3.) Be authentic4.) Support others by re-tweeting5.) Thanks others who support you


Etiquette: Dos

6.) Step out and follow others7.) Be concise8.) Re-tweet things that are interesting9.) Tweet regularly10.) Have fun tweeting!


Etiquette: Don’ts

1.) Give TMI 2.) Whine 3.) Be one-sided, solely promoting yourself 4.) DM people with gimmicks for games,

follower schemes, etc... 5.) Spread your thoughts out over multiple

tweets


Etiquette: Don’ts

6.) Be rude 7.) Get sloppy about spelling and capitalization 8.) Be sporadic about tweeting 9.) Don't take credit for others' tweets!10.) Forget that it is all about building relationships.


Start Following Others

• Twitter's "Find People" search:

• Degrees of Separation: Following those that friends follow or that follow your followers

• Go backto the Hood: The Twellowhood on http://twellow.com.

• Keyword Searches:Tweetdeck, Twhirl, HootSuite


Hands-On: Start Following Others

Use one of the tools to Follow others to build your network.


Hands-On: Start Tweeting

Tweet about what you are doing, reply to others, etc…


MultiMedia Tools

TwitPicTweetPhotoPikchurTweetBubbleTwitLensTwitVid


Other Tools

TweetLater, FutureTweets, SocialOomph

TweetManager,Tweepi, TwitPoll


Measuring Results

http://twitter.grader.com rates your tweet effectiveness


http://twitter.grader.com/

Have Fun

Happy Tweeting!


let’s get tweeting

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