Let’s Learn Visual Literacy

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What is it telling you?

Please click on the graphic to see the answer!

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What is it telling you?

http://si-illustrators.com/

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Visual Literacy• Visual literacy is defined as the ability to

understand and use images, including the ability to think, learn, and express oneself in terms of images (Braden, 1996)

• To discuss issues and perspectives concerning visual communication (including definition of VL), the International Visual Literacy Association (IVLA) was established in New York State in 1968.

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Visual Literacy Cont’d

“What you see is a major part of what you know, and visual literacy can help us to see what we see and know what we know.” … Donis A. Dondis

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Five Instructional Functions Levin (1981)

• Decorative Visuals• Representative Visuals• Organizational Visuals• Interpretive Visuals• Transformative Visuals

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Decorative Visuals

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Representative Visuals

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Organizational Visuals

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Interpretative Visuals

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Transformative Visuals

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ACE IT with PAT• ACE is the process of creating

instructional visuals– Analyze– Create (PAT)

• Perceptions (figure-ground, hierarchy, gestalt)• Actions (contrast, repetition, alignment, proximity)• Tools (type, shape, color, depth, space)

– Evaluate

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ACE

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PAT under “Create”• PAT is the model used to “create” visuals.

(see slide 12)• PAT stands for Perceptions, Actions, and

Tools– Perceptions include figure-ground, hierarchy,

gestalt– Actions include contrast, repetition, alignment,

proximity– Tools include type, shape, color, depth, space

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Perception – Figure/Ground

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Perception - Hierarchy

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Perception - GestaltThe whole is greater than the sum of its parts!

Concourse A

Concourse B

Concourse C

Concourse D

McDonalds International Terminal

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Gestalt 1 - Closure

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Gestalt 2 - Contiguity

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Gestalt 3 - Similarity

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Gestalt 4 - Proximity

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Gestalt 5 - Experience

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Actions

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A - Contrast

Make things different to catch your eyes

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A - Repetition

Reusing same elements to make it look consistent

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A - Alignment

Different types of alignments create different visual effects

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A - Proximity

Moving things close together or far apart creates a different effect

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ToolsTYPE (typography – different fonts)

COLOR (color does make a difference)

SPACE (separate elements)

SHAPE (line, arrow, circle, clip art…)

DEPTH (size, dimension, and texture)

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Conclusion

The goal is to manipulate TOOLS using ACTIONS to

create effective visuals that can facilitate learner PERCEPTIONS.