"let's name your baby" aaron price at founder institute new york jan 2014
TRANSCRIPT
Let’s name your baby.
Aaron Price | @APstartup | FI NYC 2010 Grad
Patent
Carabiners
deliverU
returnBuy
effordables/MotoRecycle
China
Entrepreneurship is lonely.
Entrepreneurs F up a lot.
* See later slide.
Less lonely.
Less f’ing up.
0
500
1000
1500
2000
2500
3000
3500
4000
Actual NJ Tech Meetup Member Growth
Built gamified phone-based
voting system for events.
3 years later
Built gamified social
media tool for events
Let’s team up and build the
best audience engagement
system on the planet.
Me too!
livecube trending upward.
But enough about all that.
Let’s name your baby.
No excuses.
Like:
It’s an app. It doesn’t matter.
Consumers are used to
silly names.
I’m anti domain squatters.
I’ll use tryX or getX for now
and get mine later.
But it means so much to us.
Too busy.
Stuck.
(aka lazy)
Lack of awareness.
Credibility.
Determination?
PS I’ve made all of these
mistakes.
* This is the future slide.
Solution.
B2B or B2C?
Slightly more leeway with
B2C.
Think: customer acquisition.
Brainstorm.
Live it.
Draw in the shower.
Put post-its on the wall.
Don’t be a tool. Use a tool!
InstantDomainSearch.com
domai.nr
BrandBucket
NameBoy.com
BustAName.com
Pass the bar test.
But it ain’t no lie,
Baby, buy buy buy.
Sedo.com
BuyDomains.com
.com vs .anything_else
What did Marc say?
“It is called word of mouth – not words of
mouth. If you want word of mouth to
spread, keep it simple, easy to say, spell,
and remember.”
- Marc Lore
“Your brand is your emotional connection
to the customer and your domain is the
cornerstone of your brand.”
- Marc Lore
Questions
Aaron Price@APstartup@NJTech@livecubeapp