let's talk about email - revitalizing the corporate email channel
DESCRIPTION
Let's talk about email - Revitalizing the corporate email channel - Internal Communication - NewsweaverTRANSCRIPT
Let’s Talk About Email –Revitalizing the Corporate Email Channel
Eric Shealy, President, Newsweaver USA
Employees that are engaged are 57% more likely to work harder 80% more likely to perform better 87% more likely to stay longer
[Source: Corporate Leadership Council]
Companies highly effective at
employee engagement are 2.5 times
more likely to outperform peers who
are less effective in this area
Source: Towers Watson 2012 Change and Communication ROI Report
Companies that are highly effective
at internal communication are 1.7
times more likely to outperform
their peers
Source: Towers Watson 2012 Change and Communication ROI Report
Digital Engagement Environment
Push communications Information repository Collaboration
EMAIL INTRANET SOCIAL
Email is #1 Communication Channel
70% can reach 80-100% of employees via
Source: Internal Communications, Emerging Trends and the Use of Technology Survey Report, Melcrum
Email is most effective channel, followed by
Intranet, team/line manager briefings
Source: Melcrum 2014 survey: Internal Communication and Technology
How the job is getting done
71.80%
11.10%
6%
5.10%4.30%
1.70%
Outlook
Notes
Email Marketing
Other
In-House
IC Email
Less than 2%
are using a
tool designed
for the job
Is corporate and/or mass email overload
a problem in your organization?
Source: The Newsweaver/Ragan 2014 Email Best Practice Survey
Replace or reform email?
9The Newsweaver/Ragan 2014 Email Best Practice Survey
2015 - Use the right tool for the job
Email 2.0: Employee Experience
Professional, high impact visual design
Consistent branding for all communications
Responsive design for optimal rendering on mobile and tablets
“Read More” links to company intranet or to Newsweaver integrated
microsites
Images and videos easily included in email
Liking and Commenting (moderated/unmoderated) on articles
Embedded surveys
Archive links to past issues, searchable
Easily create PDFs for printing & off-line sharing
Email 2.0: Professional DesignsIncreases open rates and content engagement
Email 2.0: Shared Templates
Templates offer high impact corporate branding
Email 2.0: Team collaborationGroup view of all emails, team activities and sending calendar
15
Email 2.0: Reach remote workersResponsive design for desktop, tablet and smartphone
Email 2.0: Targeted ContentDecreases clutter and increases relevance with content targeting
17
Email 2.0: Increase Interactivity
Embed two-way conversations, surveys, rich media
Email 2.0: insight and measurementReal-time metrics by communication
Email 2.0: Insight and measurementEngagement metrics across communications
Email 2.0: Insight and measurementEngagement metrics across the organization
About Us
Newsweaver is the leading vendor of email for
employee communications
Over 400 blue-chip and FTSE 100
organizations in 97 countries use Newsweaver
Internal Connect to help them inform, engage
and inspire employees
Offices in Boston, Cork and London
Founded in 1996
Privately held
Newsweaver 1601 Trapelo Road, Waltham, MA 02451 | 781-443-7600
LOREM
Drop by our stand – ask for a copy
of our new whitepaper
You’ll learn how to:
Get more from corporate emails
Improve internal comms and prove business value
Reduce info overload and increase effectiveness
Implement a blueprint for email best practice
See how Newsweaver can help you