Let’s Understand Product Labeling and their Guidelines

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What is Label ?

0Labels are a small part of a garment, but a large part in linking the brand to the garment.

0Labels are one of the “primary” tools for brand establishment and awareness.

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Why Labels are important?

0For understanding the content of fiber in the product.

0For washing , ironing and caring instructions.

0Knowing the brand and Manufacturer name.

0Above all to make the decision to buy the product.

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How Labels look like ?0Labels can be any color, style, or shape, although

they must follow standards by law.

0Labels can be glued, fused, or sewn onto garments.

0Labels must not unravel.

0 Instructions can be printed directly on fabric, and remain readable for the life of the garment.

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What Material use for making Labels ?

Various types of materials, both synthetic and natural fibers use for making label , below are the major type commonly in use :-

0 1. Woven Labels

0 2. Embroidered Labels

0 3. Leather Labels

0 4. PVC/Rubber Labels

0 5. Printed Labels1/18/17

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Woven Garment Labels0Woven with either

cotton or polyester threads

0Can be made with amazing details

0Lowest set up cost of all labels

0Due to flexibility, can be applied to different areas of the garment.

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Embroidered Garment Label

0Similar to woven labels

0Made from cotton & polyester thread

0Threads are 4 to 5 times thicker

0Has a 3D look

0Most premium of all labels1/18/17

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Leather Garment Label0Strong and supple

0Used on high end garments to highlight the quality & prestige of the brand.

0Designs are embossed or debossed onto the leather

0Synthetic leather (aka – pleather) also very popular.1/18/17

PVC/Rubber Garment Label

0Used most often in sports and adventure wear.

0Tough and moisture resistant

0Harder to attach to a garment

0Set-up cost considerably high1/18/17 Prepared by Chandan

Printed Garment Label

0Normally printed onto ribbons

0Similar to woven labels in feel

0Less durable

0Often used for care labels

0Since design is printed on the ribbon surface, design may wash out in 2 to 3 years.

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Classifications of Labels

0 Brand or Main Label

0 Size Label

0 Care Label

0 Flag Label

0 Manufacturer Label

0 Special Label

0 Batch Mark Label

0 Tagless Label1/18/17

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Brand or Main Label

Indicates:

• Brand name

• Brand Logo

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Size Label

Defines a specific set of measurements of human body.

May be printed as S for small, M for Medium, or L for large size.

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Care Label

Includes wash care and ironing instruction.

Attached at side seam

May include fiber content

Country of origin (Made in China)1/18/17

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Flag Label

Small label attached at outside side seam.

Usually made of brand logos

Primarily used as design features

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Manufacturer LabelIncludes manufacturer’s code given by buyers.

Most International buyers source garments from different parts of the world and distribute garments across world.

If buyer needs to track manufacturer of a particular product, they use this code.1/18/17

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Special Label

100% Cotton, & Organic Cotton are examples of such special labels.

Designed to attract customer at time of purchase

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Batch Mark Label

Label that indicates which sewing line or batch made the particular garment.

Normally attached at side seam under wash care label

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Tagless Label

Label placed on garments with a heat transfer method.

More comfortable for consumer.

Lower production cost.

Common use:

T-shirtsUnderwearAthletic wear

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0Generic Name of each fiber unless fiber weighs less than 5% of total fiber weight

0Percentage of each fiber by weight

0Name or any Identification of manufacturer

0Country of origin if imported

What information Care Labels carry ?

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Mandatory Information on Care Label0 The Care Label Rule requires label to include the following information:

0 Method of Washing 0 hand or machine

0 Water Temperature0 cold, warm or hot

0 Method of Drying0 low, medium, or high

0 Type of Bleach0 when all types cannot be used safely

0 Use of Iron/Iron Temperature as needed

0 Drying Temperature0 machine, hang, or lay flat1/18/17

Few Must know Facts about Labels

0 All required labeling information can be included on one label or separate set of labels.

0 Other information such as size can be on the same label.

0 Fiber content must be included using the same type size and style.

0 Labels must remain on garment until it reaches consumer.

0 Any garment with a neck must have the Brand or Main Label inside center or near center of neck.

0 Other labels must be placed in conspicuous or accessible locations.1/18/17 Prepared by Chandan

Thank you !1/18/17

http://www.ftc.gov/news-events/press-releases/2014/03/ftc-issues-changes-textile-labeling-rules

http://www.ehow.com/list_6082830_laws-clothing-label-requirements.html#ixzz31JlTUThv

Labeling Resource Links

http://apparel.edgl.com/old-magazine/Technology-Initiatives--Tagless-to-the-Rescue64608

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