LETTER OF SALES

This is the first important business letter. This business letter is written from the manufacturer to perspective customer . This is drafted as to arise the customer will to buy certain product after getting attracted towards the product as shown by manufacturer in his advertisement and description shown in letter of sales. The letter of sales follows the principal of ‘AIDA’ i.e. attraction, interest, desire and action.

General elements in letter of salesThere are 5 main elements in letter

of sales.• Heading• Salutation/greeting• Body of letter• Complementary closs• Signature

NOTE – It can not contain inside address because this letter in not drafted for specific customer.

Case study Yourself, a manufacturer of newly launched herbal shampoo wish to increase your customer percentage write a letter of sales using the concept of AIDA.

XYZ Company Ltd. Civil Lines Roorkee

15’Dec’2015

Sub – Launching perfect herbal shampoo

Dear roorkians Here we have launched “Amina herbal shampoo’ for all the class of socity. The

noteworthy thing in our shampoo is the that it is having no chemicals at all and having an authentification mark provided by quality standards of India.

In the process of stablishing are company we are offering the following. * Buy 2 get 1 free. * Cash o delivery. * 24 hour helpline no. for product discretion. * First sample products free. Besides this we have special hamper for first 50 customers. Our address to

se the physical demonstration of our product and buy it.

Contact-01332-234567 Kanwaljeet singh (managing director)

LETTER OF CREDIT/ENQUIRYThis the third important business letter where any loan providing agency\bank comes to the picture as sender asking manufacturing company to provide the right status of its customer before processing of loan to him.

GENERAL ELEMENTS OF LETTER OF ENQUIRYThere are 6 mains elements in

letter of enquiry• Heading• Inside address• Salutation• Body of letter• Complementary closs• Signature

CASE STUDYDraft a letter of enquiry as a ABC Bank Ltd. Civil Lines Roorkee to XYZ Company Ltd. Roorkee asking for the status of the customer who has applied an loan in the bank.

ABC Bank Ltd. Civil Lines Roorkee

15/dec/2015

The General Manager XYZ Company Ltd. Roorkee

Sub – Letter of enquiry

Dear sir, With reference to the loan application number 32145, We are authorized

to have the details of the person name Rahul Singh ( applied for the loan of Rs300000) in our Bank through your company as guarantier kindly provide as status details and Form 16 at earliest possible along with the address proof of the customer

Thanking you

Sincerely yours Sachin (GM)

LETTER OF ORDER

This is the fourth important business letter in sequence where the prospective customer becomes specific customer after getting an approval of loan from the bank for purchasing any product. Hence, He as a sender draft a letter to manufacturer for demanding specific quantity of product.

GENERAY ELEMENTS IN LETTER OF ORDERThere are 6 main elements in letter

of order• Heading• Inside address• Salutation• Body of letter• Complementary closs• signature

CASE STUDYDraft a letter of order for demand

of ‘ amina herbal shampoo’ from the company.

Shop No. 0001 Civil Lines Roorkee

15’Dec’2015

The General Manager XYZ company Ltd Roorkee

Sub- Demand of product No. 3050

Dear sir, With reference to the loan approval letter from ’ABC bank Ltd’ Civil

Lines Roorkee , I am hereby in position to demand 100 bags of product No. 3050 (amina herbal shampoo) to be delivered in next 7 working days to the undersigned address. Thanking you and waiting for the delivery.

Yours sincerely Kanwaljeet singh

THANKYOU