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  • LETTERS FROM HOME - ShawCTS · inspiration and HGTV HOME by Sherwin Williams color collections, your palette. For example: Start by combining colors like Earthen Jug (SW 7703, Urban
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hgtvhome.com, New and Improved A variety of exclusive features: Signature Style File pages and behind-the- scenes videos showcasing the inspiraon behind our curated rooms, gorgeous galleries of product photography, KNOW HOW! ps and trends from popular bloggers and HGTV experts and seamless integraon with social media. New paths to connect consumers directly with HGTV HOME products: “hot spots” that redirect consumers from our gallery to our partner websites and a “Find It” feature that points consumers to all HGTV HOME product retailers in their area. Curated room scenes that feature ALL of our partners, to show how beaufully – and easily -- our products work together. Like Us on Facebook HGTV HOME is now on Facebook! Log in, “like” us and tell your friends about us as well. We’ll tell you more about what you can expect from our Facebook page in the next issue of Leers from Home. Spring Cross Partner Event HGTV HOME is gearing up to launch a huge five-week cross-partner markeng campaign this spring. We’ll tell you more about it in the next newsleer, but here are some of the things you can look forward to: Partner-wide in-store sales events Make It Mine! Sweepstakes Extensive promoons of all HGTV HOME partners across Facebook and other digital plaorms, HGTV Magazine, and on-air, including a one-hour special featuring behind the scenes with HGTV HOME and an HGTV HOME makeover. HGTV HOME Product House As we say on the network, life’s biggest moments start at home. Now one of HGTV HOME’s biggest moments has started at home, too! Earlier this month, consumers from HGTV HOME’s hometown got to experience the full collecon of HGTV HOME products for the first me ever, at the Knoxville Parade of Homes. The HGTV HOME Product House, a craſtsman villa located in an exclusive new development, was fully ouied with HGTV HOME products, inside and out. “Consumer response to the house has been terrific. We had over 1200 visitors to the Product House during the three weekends,” said Charles Graves, Director, New Business - Home Category, Scripps Networks Interacve, “Some local retailers are already seeing consumers coming to their stores with coupons and materials that we distributed at the HGTV HOME Product House. One visitor is even working with the builder (Ethics Construcon Company) to build a brand new home completely within this mold, using the same flooring, paint and, possibly, even the furnishings!” Congratulaons to the whole HGTV HOME Product House team on such a dazzling debut! New HGTV Series: Home, Strange Home There’s unconvenonal and then there’s UNCONVENTIONAL. That’s the premise of “Home, Strange Home,” HGTV’s newest look into unique design and the interesng people who live it! HGTV host Chuck Nice gives you VIP access to some of the wildest, wackiest, most wonderful homes – and homeowners – in the country: a collector’s paradise in Las Vegas, a coastal home inspired by the ocean’s toughest creature, a zany rocker’s urban renewal live/work “compound”…and more! Get strange with us every Friday, starng October 19 at 9pm ET, only on HGTV. Mall of America HGTV is going big this holiday shopping season – We’re moving into the Mall of America! We’re connecng with the mall’s 8 million seasonal shoppers in two prime locaons, the rotunda and our very own pop-up showroom. In the rotunda we’ll have: Demos, meet-and-greets, autographs and more with HGTV talent A life-size Gingerbread House, 40 ſt. Christmas tree and giant TV screen running HGTV programming Giſt wrapping staons, children’s acvies and House Hunters bingo Nearby, we’re transforming 2000 sq. ſt. of retail space into an HGTV HOME pop-up showroom featuring vignees like the ones you’ve seen on hgtvhome.com. Plus: a “pop-up” HGTV HOME Design Studio, a kid-friendly hands-on workbench and videos, key products from each of our partners and more! If you’re near Bloomington between November 23 and January 1, stop by and enjoy the experience! And while you’re there enter in the HGTV HOME sweepstakes to win a room fully designed with HGTV HOME products. HGTV HAPPENINGS Thanks to strong performances from programs such as House Hunters, House Hunters Internaonal, Love It or List It, and Buying and Selling, HGTV’s Prime (8p to 12a) P25-54 rang grew 9% in September 2012 versus September 2011.* *Nielsen HGTV viewers LOVE our magazine! K. Andrews from Baton Rouge, Louisiana tells us: “It usually takes me 15 to 30 minutes to go through most magazines. But I’ll spend more than 2 hours reading yours. Because I watch HGTV, I feel a connecon to the people you feature. It’s like reading about my neighbors.” The August/ September 2012 was a huge hit, with a total circulaon of 625,000. Get in on the acon now - Subscribe in me to get the December issue! FACTS AND FIGURES Are you comfortable using individual collecons of HGTV HOME products, but need a lile push to mix-and-match across them? There’s never a beer me than autumn, when our thoughts turn to craſting, making giſts, and updang our décor. Let Mother Nature’s shiſt from the tonal greens of summer to fall’s vibrant hues be your inspiraon and HGTV HOME by Sherwin Williams color collecons, your palee. For example: Start by combining colors like Earthen Jug (SW 7703, Urban Organic Collecon), Anquity (SW 6402, Rusc Refined Collecon) and Galliant Gold (SW 6391, Global Spice Collecon). Bring in Cardboard (SW 6124, Global Spice Collecon) as a neutral. Then add Framboise (SW 6566, Global Spice Collecon) for an seasonal color pop. Next, infuse your autumnal palee with holiday spirit using Edamame (SW 7729, Global Spice Collecon) and Anque Red (SW 7587, Tradional Twist Collecon). Add a touch of fesve surprise with Plum Brown (SW 6272, Global Spice Collecon). TREND WATCH An Inside Peek into the Latest Trends from HGTV HOME Design Director Nancy Fire Nancy Fire, creative director and founder of Design Works International, serves as our HGTV HOME Design Director to help us cultivate the overall design direction for the HGTV HOME brand as well as that of our individual licensees. Each newsletter will feature her thoughts on some aspect of design and style. TKTK/TKTK 2012 $3.99 Vern Yip Shop like a designer 10 helpful tips ways to renew your rooms DECORATE FOR LESS 50 finds under $50 Cozy! Colorful! Fun with paint 8mini makeovers page 107 Great- looking kitchens full of clever ideas Fast tricks that save the day A CLEAN HOUSE! HOME TEAM NEWS LETTERS FROM HOME CLICK TO SUBSCRIBE hgtvhome.com is newly redesigned and relaunched! What can you expect to see when you visit? Earthern Jug Anquity Galliant Gold Cardboard Framboise Edamame Anque Red Plum Brown

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Page 1: LETTERS FROM HOME - ShawCTS · inspiration and HGTV HOME by Sherwin Williams color collections, your palette. For example: Start by combining colors like Earthen Jug (SW 7703, Urban

hgtvhome.com, New and Improved

A variety of exclusive features: Signature Style File pages and behind-the- scenesvideosshowcasingtheinspirationbehindourcuratedrooms, gorgeousgalleriesofproductphotography,KNOWHOW!tipsandtrends frompopularbloggersandHGTVexpertsandseamlessintegrationwith socialmedia.

Newpathstoconnectconsumersdirectlywith HGTVHOMEproducts:“hotspots”thatredirect consumersfromourgallerytoourpartnerwebsites anda“FindIt”featurethatpointsconsumerstoall HGTVHOMEproductretailersintheirarea.

CuratedroomscenesthatfeatureALLofour partners,toshowhowbeautifully–andeasily-- ourproductsworktogether.

Like Us on FacebookHGTVHOMEisnowonFacebook!Login,“like”usandtellyourfriendsaboutusaswell.We’lltellyoumoreaboutwhatyoucanexpectfromourFacebookpageinthenextissueofLettersfromHome.

Spring Cross Partner EventHGTVHOMEisgearinguptolaunchahugefive-weekcross-partnermarketingcampaignthisspring.We’lltellyoumoreaboutitinthenextnewsletter,butherearesomeofthethingsyoucanlookforwardto:

Partner-wide in-store sales events

MakeItMine!Sweepstakes

ExtensivepromotionsofallHGTVHOMEpartnersacrossFacebook andotherdigitalplatforms,HGTVMagazine,andon-air,includinga one-hourspecialfeaturingbehindthesceneswithHGTVHOMEandan HGTVHOMEmakeover.

HGTV HOME Product HouseAswesayonthenetwork,life’sbiggestmomentsstartathome.NowoneofHGTVHOME’sbiggestmomentshasstartedathome,too!Earlierthismonth,consumersfromHGTVHOME’shometowngottoexperiencethefullcollectionofHGTVHOMEproductsforthefirsttimeever,attheKnoxvilleParadeofHomes.TheHGTVHOMEProductHouse,acraftsmanvillalocatedinanexclusivenewdevelopment,wasfullyoutfittedwithHGTVHOMEproducts,insideandout.“Consumerresponsetothehousehasbeenterrific.Wehadover1200visitorstotheProductHouseduringthethreeweekends,”saidCharlesGraves,Director,NewBusiness-HomeCategory,ScrippsNetworksInteractive,“SomelocalretailersarealreadyseeingconsumerscomingtotheirstoreswithcouponsandmaterialsthatwedistributedattheHGTVHOMEProductHouse.Onevisitorisevenworkingwiththebuilder(EthicsConstructionCompany)tobuildabrandnewhomecompletelywithinthismold,usingthesameflooring,paintand,possibly,eventhefurnishings!”CongratulationstothewholeHGTVHOMEProductHouseteamonsuchadazzlingdebut!

New HGTV Series: Home, Strange HomeThere’sunconventionalandthenthere’sUNCONVENTIONAL.That’sthepremiseof“Home,StrangeHome,”HGTV’snewestlookintouniquedesignandtheinterestingpeoplewholiveit!HGTVhostChuckNicegivesyouVIPaccesstosomeofthewildest,wackiest,mostwonderfulhomes–andhomeowners–inthecountry:acollector’sparadiseinLasVegas,acoastalhomeinspiredbytheocean’stoughestcreature,azanyrocker’surbanrenewallive/work“compound”…andmore!GetstrangewithuseveryFriday,startingOctober19at9pmET,onlyonHGTV.

Mall of AmericaHGTVisgoingbigthisholidayshoppingseason–We’removingintotheMallofAmerica!We’reconnectingwiththemall’s8millionseasonalshoppersintwoprimelocations,therotundaandourveryownpop-upshowroom.

Intherotundawe’llhave:

Demos,meet-and-greets,autographsandmorewithHGTVtalent

Alife-sizeGingerbreadHouse,40ft.ChristmastreeandgiantTVscreenrunningHGTVprogramming

Giftwrappingstations,children’sactivitiesandHouseHuntersbingo

Nearby,we’retransforming2000sq.ft.ofretailspaceintoanHGTVHOMEpop-upshowroomfeaturingvignettesliketheones you’veseenonhgtvhome.com.Plus:a“pop-up”HGTVHOMEDesignStudio,akid-friendlyhands-onworkbenchandvideos,keyproductsfromeachofourpartnersandmore!Ifyou’renearBloomingtonbetweenNovember23andJanuary1,stopbyand enjoytheexperience!Andwhileyou’rethereenterintheHGTVHOMEsweepstakestowinaroomfullydesignedwithHGTVHOMEproducts.

HGTV HAPPENINGS

ThankstostrongperformancesfromprogramssuchasHouse Hunters, House Hunters International, Love It or List It, and Buying and Selling,HGTV’sPrime(8pto12a)P25-54ratinggrew9%inSeptember2012versusSeptember2011.**Nielsen

HGTVviewersLOVEourmagazine!K.AndrewsfromBatonRouge,Louisianatellsus:“Itusuallytakesme15to30minutestogothroughmostmagazines.ButI’llspendmorethan2hoursreadingyours.BecauseIwatchHGTV,Ifeelaconnectiontothepeopleyoufeature.It’slikereadingaboutmyneighbors.”TheAugust/September2012wasahugehit,withatotalcirculationof625,000.Getinontheactionnow-SubscribeintimetogettheDecemberissue!

FACTS AND FIGURES

AreyoucomfortableusingindividualcollectionsofHGTVHOMEproducts,butneedalittlepushtomix-and-matchacrossthem?There’sneverabettertimethanautumn,whenourthoughtsturntocrafting,makinggifts,andupdatingourdécor.LetMotherNature’sshiftfromthetonalgreensofsummertofall’svibranthuesbeyourinspirationandHGTVHOMEbySherwinWilliamscolorcollections,yourpalette.Forexample:

StartbycombiningcolorslikeEarthenJug(SW7703,UrbanOrganicCollection),Antiquity(SW6402,RusticRefinedCollection)andGalliantGold(SW6391,GlobalSpiceCollection).

BringinCardboard(SW6124,GlobalSpiceCollection)asaneutral.ThenaddFramboise(SW6566,GlobalSpiceCollection)foranseasonalcolorpop.

Next,infuseyourautumnalpalettewithholidayspiritusingEdamame(SW7729,GlobalSpiceCollection)andAntiqueRed(SW7587,TraditionalTwistCollection).AddatouchoffestivesurprisewithPlumBrown(SW6272,GlobalSpiceCollection).

TREND WATCHAn Inside Peek into the Latest Trends from HGTV HOME Design Director Nancy Fire

Nancy Fire, creative director and founder of Design Works International, serves as our HGTV HOME Design Director to help us cultivate the overall design direction for the HGTV HOME brand as well as that of our individual licensees. Each newsletter will feature her thoughts on some aspect of design and style.

TKTK/TKTK 2012 $3.99

Vern Yip

Shop like a

designer10 helpful

tips

ways to renewyour rooms

DECORATE FOR LESS50 finds under $50

Cozy!Colorful!

Fun with paint8 mini makeovers

page 107

Great-looking kitchensfull of clever ideas

Fast tricksthat save the day

A CLEAN HOUSE!

HOME TEAM NEWS

LETTERS FROM HOME

CLICK TO SUBSCRIBE

hgtvhome.com is newly redesigned and relaunched! What can you expect to see when you visit?

EarthernJug Antiquity GalliantGold Cardboard Framboise Edamame AntiqueRed PlumBrown

http://www.hgtvhome.com
http://www.facebook.com/hgtvhome
http://www.facebook.com/hgtvhome
https://subscribe.hearstmags.com/subscribe/splits/hgtvmagazine/hgtv_sub_nav
http://www.hgtvhome.com
http://www.hgtvhome.com
http://www.youtube.com/watch?v=-wuZc24q8sg&feature=youtu.be
http://www.facebook.com/hgtvhome

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