Individual Target:

Actual Grade

Grading criteria

P1 P2 P3 M1 M2 M3 D1 D2 D3 X

ü

R

Achieved?

Diploma Level 3 in Creative Media Production

Assessment Title: RESEARCH TECHNIQUES FOR THE CREATIVE MEDIA INDUSTRIES

Assessor: N Obayiuwana Student: Course code: 3DMED Group: Year 1

Unit Number: 3 Unit Title: Research Techniques for the Creative Media Industries

Hand out date : 05.02.16 Resubmission date:

Hand in date: 11.03.16 Resubmission authorised by: (BTEC only)

Date handed in: Date handed in:

Scenario Research is fundamental to all aspects of creative media production and is the essential starting point for productions of any scale. It can be used to determine the financial viability of a future production, to gather a range of information relevant to the content of the production, or to assist with the planning of technical and logistical requirements. There are also media companies which conduct extensive research using a range of sophisticated methods to gather data about audience consumption of media products and services. This has become increasingly necessary in the highly mixed and competitive environment media industries operate in. As research is essential for anyone working within the media industry today, this unit will assist you to develop various skills which will enable you gather, compare and contrast information necessary to undertaking media projects.    

Learning outcomes On completion of this unit a learner should

1. Understand the nature and purposes of research in the creative media industries 2. Be able to apply a range of research methods and techniques 3. Be able to present results of research.

How to hand in your assessment

This assessment must be handed into Nosa Obayiuwana by the hand in date and time on the front of the assignment brief. If you have a valid reason why you will not be able to hand in the work on time, you will need to fill out and hand in an AE1. If you need to ask for a longer extension you

will need to fill out and hand in an AE2 to your Head of School at least two days before the assessment deadline. ALL WORK SHOULD BE HANDED IN DIGITALLY. YOU NEED TO ENSURE THAT YOU HAVE

SIGNED THE SUBMISSION SHEET AFTER HAND IN.

Student feedback on what you liked and/or disliked about this assessment. Tick the ones that apply to you. J K L

I enjoyed the task.

I understood the task.

The deadline was realistic.

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Internal Verification

This assessment has been verified and form IV8 completed:

IV name: IV signature: Date:

SMOG index: 16

Student declaration:

I have read the Assignment Submission Procedure. I agree that this is my own work or my own work and that of other members of my group. It has not been copied (plagiarised) from any other source e.g. the internet, a book, another student or group of students. I know that I may FAIL this assignment if my head of school proves that this is not my own work. Student signature: Date:

TASK 1: The Nature and Purposes of Research P1, M1, D1 SUBMISSION DATE: 19TH FEBRUARY 2016

Concentrate on 1. Defining and explaining the nature and purpose of audience, market and production research. 2. Defining and explaining primary and secondary research. 3. Describing and explaining the nature and purposes of quantitative and qualitative research. 4. Fully discussing the pros and cons of each of the individual key points above. NOTE: YOU MUST USE SPECIFIC EXAMPLES TO ILLUSTRATE THE KEY POINTS YOU MAKE.

GRADING CRITERIA

P1 criteria: learners will outline the main purposes of research, covering audience research, market research and production research. They will also outline the main methods and sources of research covering primary, secondary, qualitative and quantitative. All aspects of these descriptions will be accurate and relevant. Whatever is being dealt with will be covered substantially – though not necessarily absolutely completely.

M1 criteria: learners will talk about research in the media industries in such a way as to show not just what is done but why it is done, covering audience research, market research and production research substantially.

D1 criteria: fuller and more extensive explanation, better application of examples, and provision of argument to support points made, plus the higher quality expression, will discriminate between this grade and the merit. Learners will justify points made using supporting arguments or evidence, tending to develop ideas critically (that is, compare, assess and discriminate) and will draw out of an example precisely what it is about it that exemplifies the point it illustrates.

WHAT TO HAND IN:

15 – 30 PAGE POWERPOINT PRESENTATION

Remember:

• Support your arguments with elucidated examples and relate your work to the specific products you have chosen to discuss

• You must use a variety of sources. This should include the Internet, books, and magazines

• Pay attention to the grading ctiteria outlined below while doing your assignment

• Your lecturer will be able to ask you questions during your presentation

TASK 2: Application & Presentation of Research (P2, P3, M2, M3, D2, D3) SUBMISSION DATE: 11TH MARCH 2016

You will present an idea and research for a 3 to 7 minute interview based documentary. The research you present along with your idea should show that you have conducted

1. Primary research: This can include, amongst other things, questionaires and recorded video interviews with members of your intended audience.

2. Secondary research: This aspect of your research should show that you have thoroughly investigated your subject and the presentation format. Your research document should contain annotations discussing the relevance of the material you are presenting.

3. Audience research: You should identify the audience you are targeting for your documentary. Explain how geodemographic and psychographic factors will affect your audience; draw attention to the possible age, gender, sexual orientation and education characteristics of your intended viewer.

4. Market research: Your presentation should evidence an awareness of your competition in the field, analysing some of the success stories alongside the failures.

5. Production research: Your proposed project should contain the names of some of the people you think will work on your film, budget proposals, resource requirements, health and safety assessments, storyboards and any other appropriate documents.

NOTE: Your presentation should include text, annotations, images, photographs, data graphs and video(s).

WHAT TO HAND IN:

A 15 – 60 PAGE IDEA/RESEARCH POWERPOINT DOCUMENT

GRADING CRITERIA P2 criteria: learners will apply some research methods, such as surveys or questionnaires, to obtain useful and relevant information. They will be able to use secondary as well as primary sources. Quantitaive and Qualitative research will be accurate and relevant.

P3 criteria: presentation of results will be basic, and, in oral presentation of results, delivery will lack confidence. Though visual aids or graphics will be unsophisticated and will typically not be clearly linked to the content of the presentation or report they will nonetheless provide the basic relevant information. Findings are likely to be basic and conclusions drawn will be assertions lacking support. Referencing and citation of sources may typically be incorrectly formatted and imprecise.

M2 criteria: learners will employ a wide range of research techniques more discriminatingly and with greater independence. Their findings will show a clear understanding of the limitations and possibilities of primary and secondary research. Qualitative research will be evidenced by well-focused material and learners will evaluate it to draw conclusions from it. Learners will be able to reflect on how procedures may influence findings. Quantitative research will be accurate and substantial, and carefully analysed. Work will show an understanding of various procedures and will have moved well beyond reliance on internet research. Work will be approached methodically and with adequate preparation. Processes will be undertaken with care and, generally speaking, thought will be put into the work.

M3 criteria: learners will make careful, detailed presentations, whether in written or oral form, which reflect a good range of research techniques and wide ranging examples of their research methods. Oral presentation skills will be good, and delivery will be clear. Visual aids or graphics will provide information clearly though they will not always be obviously linked to the conclusions of the presentation or report. Listeners or readers may occasionally find themselves having to make these links for themselves. Findings will be derived from the evidence though support for them will not be strong and there will be a tendency towards assertion rather than argument. Quotation from and referencing of sources will be generally good though may still contain some small areas or omissions in formatting.

D2 criteria: learners will undertake extensive and independent research confidently, looking beyond the obvious sources of information. They will be able to use the full range of techniques and procedures, all of which they will clearly understand. Evidence will typically include contact and communication with relevant organisations, agencies and individuals. All material gathered will be focused on the topic of the research, and will be thoroughly analysed so that conclusions drawn will make full use of the material and will clearly derive from it. All this will be approaching the standards that would be expected of a professional researcher. Learners will be able to evaluate the effectiveness of a particular research method over another for a specific purpose and will be able to judge how procedures may have influenced findings.

D3 criteria: learners will present their findings, whether orally or in writing, with fluency and confidence, using a wide vocabulary and using both general and technical language with accuracy. Whether written or oral, presentational skills will approach professional standards. Visual aids or graphics will provide information clearly and will be explicitly linked to the content of the presentation or report. Findings will be clearly derived from the evidence and will be supported by sound argument. There will be consistently precise quotation from and referencing of sources.

Assessor marking grid Student name:

Grading Criteria

Grading criteria

Achieved (ü)

Not attempted (NA) Fail (F)

Referral 1 (R1) Referral 2 (R2)

Comments/Feedback

Target date for resub

P1 describe the nature and purposes of research in the creative media industries with some appropriate use of subject terminology [IE]

M1 explain the nature and purposes of research in the creative media industries with detailed illustrative examples and with generally correct use of subject terminology

D1 comprehensively explain the nature and purposes of research in the creative media industries with elucidated examples and consistently using subject terminology correctly      

P2 apply research methods and techniques with some assistance [IE]

M2 apply research methods and techniques competently with only occasional assistance

D2

apply research methods and techniques to near-professional standards working independently to professional expectations

P3 present results of research.

M3 present results of research competently.

D3 present results of research to near-professional standards.

General comments I certify that the evidence submitted for this assignment is my own. I have clearly referenced any sources used in the work. I understand that false declaration is a form of malpractice.

Student signature:

Date:

Assessor signature:

Date of marking:

READING LIST / ASSIGNMENT RESOURSES (1) Media Research Techniques by Arthur A berger

(2) Media Research Methods: Audience, Institutions, Texts by Dr Ina Bertrand & Dr Peter Hughes

(3) How to Research (Open Up Study Skills) by Loraine Blaxter, Christina Hughes and Malcolm Tight

(4) Introduction to Research Methods (4th edition) by Dr Catherine Dawson

(5) Media Effects Research: A Basic Overview by Glenn Sparks

(6) Media research Methods: Measuring Audiences, Reactions and Impact by Barrie Gunter

(7) www.research-live.com

(8) www.marketresearchworld.net

(9) www.theguardian.com/uk

(10) www.nytimes.com

(11) www.boxofficemojo.com

(12) www.imdb.com