level up your content marketing
DESCRIPTION
Get ready to level up your content marketing with expert insights, tactics, and inspiration for a world class strategy. From planning, to creation, and finally promotion, you will leave with takeaways from real world examples that you can implement right away. Presented at TechConnect:13 by Jason Miller, Senior Manager, Content Marketing and Social, Marketing Solutions at LinkedIn and Dan Buczaczer, EVP, Creative Partnerships at VivaKiTRANSCRIPT
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Level Up Your Content Marketing
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Jason MillerSenior Manager Content Marketing
Marketing Solutions, LinkedIn
@JasonMillerCA
#inTC13Dan BuczaczerEVP, Creative Partnerships
VivaKi
@dancecarbuzz
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The stream has changed how great stories are told.
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Status Updatesand Tweets
BlockbusterContent
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Continuous Content
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Living breathing communication specifically designed for the stream
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Story
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Four ingredients for serial storytelling
Log Line Story Bible
Story Arc Multiple Storylines
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Social
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Strategy
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Set Objectives
Develop Story
Build Plan
Execute
How we approach it
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A Patron For Mobile Culture: Samsung Beacon
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Optimize
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Social Signals Influence SEO
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Claim Your Content with Google Authorship:
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Inbound + Outbound = Awesomeness
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Wait for it……
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Ready, Aim, Target - A Frictionless Content Experience
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The 4-1-1 Rule
Do This Not This
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Content for Lead Generation
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Mapping to the Funnel
Courtesy of Marketo.com
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Form Length Matters
Courtesy of Marketo.com
Short (5) Medium (7) Long (9)
Conversion: 13.4% Conversion: 12.0% Conversion: 10.0%
Cost per: $31.24 Cost per: $34.94 Cost per: $41.90
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Content Fuel
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Going Visual
Inspiration
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LinkedIn Marketing Solutions Blog Content Calendar
Monday Tuesday Wednesday Thursday Friday Saturday
Raisin Bran
Spinach
Roast
Raisin Bran
Spinach
Roast
Raisin Bran
Spinach
Tabasco
Raisin Bran
Chocolate
Cake
Raisin Bran
Spinach
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Washed Up? Who Says So? There’s Always Room for a New Audience.
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Repurposing with a Purpose
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Influencer Content
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Empowering Advocates
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Photo credit: Min-Chieh Chang
Going Visual
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Visual Kicks Texts A**
328,000Views!
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The Visual is the New Headline
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The Infographic is not Dead. Claiming that Something is Dead, is.
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Meet the Experts
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Integrate Your Presentations Across Multiple Channels
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How can I Measure Success?
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How do you know if your content strategy is working?
Increased referral traffic
Social Engagement
Higher quality leads
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Now go make some bloody good content!
I Love You All. Goodnight!