Level Up Your LinkedInUsing LinkedIn for your purpose

Sue Ellson BBus MIML MAHRI CDAA ASA MPC WV FIGT

Tonight

• LinkedIn Details

• Showcase your Education

• Attraction Techniques

• Updating your Profile

• Engaging Online

• Content Examples

• Networking – Online and Offline (please have LinkedIn App on your phone)

Level UpYourLinkedIn

Background

• launched 5 May 2003, world's largest professional network 660

million members in 200+ countries, 10+ million in Australia

• 5.5+ million active monthly users in Australia (+25% from 2018)

• mission to connect the world's professionals to make them more

productive and successful

• LinkedIn is publicly held, diversified business model with revenues

from member subscriptions, advertising sales and talent solutions

• acquired Pulse, SlideShare, Lynda and acquired by Microsoft in 2016

• started as a network, then publishing, next B2B platform

LinkedInDetails

Further referencehttps://www.socialmedianews.com.au/social-media-statistics https://news.linkedin.com/news https://about.linkedin.com https://blog.linkedin.com

The Business Case

• You will be Googled before an interview or an offer

• You need an online presence Google, LinkedIn, Website

• You need a network

• You need to expand your network

• You need to maintain your network

• You need to research locally and internationally

Why LinkedIn?

Further referenceBenefits of LinkedIn – general information https://sueellson.quora.com/The-Benefits-of-LinkedIn

Business Case for LinkedIn – to convince others https://www.linkedin.com/pulse/business-case-linkedin-sue-ellson

Why You Should Create a Good LinkedIn Profile – to convince yourself! https://www.linkedin.com/pulse/what-linkedin-why-should-you-create-good-profile-sue-ellson

Showcase your Education

• Follow MQBS Showcase Page

https://www.linkedin.com/showcase/macquarie-business-school- to

keep up to date

• Select MQ as your Education Provider (become part of MQ Alumni)

and include a brief description, academic transcript, link

https://www.linkedin.com/school/macquarie-university

Established in 1969, Macquarie Business School (MQBS) was one of the first business schools to be

created in Australia with the purpose of providing rigorous postgraduate education for managers and

executives.

Subjects completed

> name 1

> name 2 etc

Topics included

> topic 1

> topic 2 etc

https://www.mq.edu.au/about/about-the-university/faculties-and-departments/business (or course link)

ShowcaseyourEducation

Showcase your Education

• Consider adding a video ‘media’ link https://www.youtube.com/watch?v=8DdlXldlJIU

or pick another video from the MQ or MQBS YouTube Channel

https://www.youtube.com/channel/UCcIQzUJDjjjdA4XG5M8Lcnw

https://www.youtube.com/user/MGSMmba

• Join the MQ Alumni Group

https://www.linkedin.com/groups/1774516/ (11,880 members)

• Join the MQ Alumni Melbourne Grouphttps://www.linkedin.com/groups/13698761/

• Include your MQ email address on your account https://www.linkedin.com/psettings/email

• Connect with your lecturers, tutors, fellow students etc and secure

Recommendations and Votes for Skills & Endorsements

Showcase

Further referenceLinkedIn for Students and Future Graduates https://www.linkedin.com/pulse/linkedin-students-future-graduates-sue-ellson

Online and Offline

• Networking

• Referrals

• Voluntary Work

AttractionTechniques

Stats and Verification

• Up to 90% of jobs not advertised

• Best employees and business opportunities come from referrals

• You need to be found, you need to be verified "It is not what you

know or who you know, it is who refers you and how they can

verify your authenticity."

• Don’t tell, can’t sell – databases need informationFurther referencehttps://www.linkedin.com/pulse/networking-free-paid-online-offline-what-really-works-sue-ellson

https://www.linkedin.com/pulse/could-finding-job-work-psychological-mind-game-sue-ellson/

Google or LinkedIn Search Results

• Your Name – “Sue Ellson”

• Your Keywords – “LinkedIn Specialist”

• Your Enterprise – “120 Ways Publishing”

• Your Reviews and Recommendations – “Sue Ellson Reviews”

in Google and others – respond when you can reply

• Your Reputation – Risk mitigation strategy – be responsive

• Your Authenticity – Consistent frequency and quality – keep

your content up to date and showcase your digital competency

(not just your digital literacy) by using new platform features

Be FoundFor

Further referencehttps://www.linkedin.com/pulse/how-choose-your-next-job-career-sue-ellson

• Number of Connections >60

• Number of Followers >60

• Who viewed your Profile last 90 days >100

• Search appearances last 7 days >50

• Recommendations 6+ both given and received

• Skills & Endorsements 20+ votes for top 3

• Whatever you want to happen > once a week

• Record these numbers yourself in your own

spreadsheet as they are only available in real-time

LinkedInStatistics

Statistics that tell a story

Further referencehttps://www.linkedin.com/pulse/linkedin-profile-updates-cheat-sheet-sue-ellson

Before you edit or update

• Make sure you do not have a duplicate LinkedIn Profile

• Save profile to PDF before and after significant changes

• Get a copy of your data at least every six months

LinkedInBackup

Further referencehttps://www.linkedin.com/pulse/duplicate-linkedin-profiles-how-delete-merge-two-more-sue-ellson

https://www.linkedin.com/psettings/member-data

Priority Settings

• Who can see your Connections (only you = only shared connections

visible)

https://www.linkedin.com/psettings/connections-visibility

• Viewers of this Profile also viewed (choose NO unless espionage)

https://www.linkedin.com/psettings/browse-map

• Profile Viewing Options (anonymous on demand – stalking for

legitimate reasons only)

https://www.linkedin.com/psettings/profile-visibility

• Share job changes, education changes, and work anniversaries from

profile (suggest No)

https://www.linkedin.com/psettings/activity-broadcast

• Abide by the LinkedIn User Agreement – see do’s and don’ts

https://www.linkedin.com/legal/user-agreement

LinkedInSettings

Most important sections

• Change your Public Profile URL https://www.linkedin.com/public-

profile/settings Lowercase all in one word or – between first and last

name or number or pre and/or post nominals

• Photo (up to 60% of view time) – and congruent background image

• Headline (full of keywords, perhaps an emoji but NOT ‘seeking

opportunities’)

• Summary (About) as it is visible above the fold (do not mention

number of years of experience)

e.g. Interested in roles in x,y,z, Professional Skills, Technical Skills,

Personal Skills, Industries, Locations, Interests

LinkedInPriorityDetails

Further referencehttps://www.linkedin.com/pulse/top-tips-professional-linkedin-social-media-profile-sue-ellson

https://www.linkedin.com/pulse/linkedin-keywords-what-primary-secondary-should-you-sue-ellson

https://www.linkedin.com/pulse/how-write-linkedin-profile-summary-your-purpose-sue-ellson

Other sections

• Websites (add 3 URLs & choose Other for 30 character description,

always copy/paste URLs)

1) Your own personal, company or employer website and Link

2) Your Professional Association Membership Website

3) A social media profile related to your expertise or interest

• Add contact details phone, address, Twitter, Instant Messaging

but not Date of Birth

• Experience - Describe your achievements (keyword rich), your tasks,

the enterprise (including established date, website link, work email

address and phone number) and sign off with a call to action – also

include videos, PDF’s, images as media to look digitally competent

LinkedInDetails

Further referencehttps://www.linkedin.com/pulse/linkedin-profile-updates-cheat-sheet-sue-ellson

Other sections

• Volunteer Experience (be strategic, emulate Experience layout)

• Endorsements (top three pinned to top are the most important,

especially if voted by other experts)

• Recommendations (6+ given and 6+received)

https://www.linkedin.com/in/yoururl/detail/recommendation/ask

be strategic, include keywords for you and for your recommendees

• Organizations include all Professional Memberships

• Certifications include all Professional Memberships and

Certifications and Accreditations

LinkedInDetails

Further referencehttps://www.linkedin.com/pulse/linkedin-profile-updates-cheat-sheet-sue-ellson

Other sections

• Publications include Print, Audio, Video or most relevant for your

purpose (Keep a list of all of your online content in an Excel

Spreadsheet – Date, Title, Description, Link, Archive Link)

• Honors & Awards provide descriptions to explain why the

XYZ Award is relevant

• Projects past behaviour predictor of future performance

• Courses, Test Scores, Patents, Languages include English and any

others (even basic knowledge)

• Remember that MOST people do NOT complete all sections

LinkedInDetails

Further referencehttps://www.linkedin.com/pulse/linkedin-profile-updates-cheat-sheet-sue-ellson

Engaging online

• You can start by Liking, Commenting, Sharing, then Curating, then

Creating – remember that the ideal ratio is 12 engagements, one

post/article – be the favourite aunty/uncle online and BE NICE!

• https://www.linkedin.com/pulse/content-engagement-curation-

creation-strategies-busy-people-ellson

• https://www.linkedin.com/pulse/20-ways-encourage-linkedin-post-

go-viral-sue-ellson

• https://www.linkedin.com/pulse/how-write-search-engine-optimised-

article-linkedin-sue-ellson

• https://www.linkedin.com/pulse/how-generate-leads-sales-results-

linkedin-sue-ellson

Engagingonline

LinkedIn Examples

• https://www.linkedin.com/pulse/how-maximise-your-company-profile-

linkedin-sue-ellson

• https://www.linkedin.com/pulse/20-ways-your-employees-can-support-

business-linkedin-why-sue-ellson

• Fill in your Career Interests if you are looking for work or want to appear in

multiple search locations https://www.linkedin.com/jobs/career-interests

• https://www.linkedin.com/feed/update/urn:li:activity:6490720517056753664

photos, 32,000 views, 180 likes, 66 comments in two weeks 15/01/19

• https://www.linkedin.com/feed/update/urn:li:ugcPost:6496610554310955008

31/01/19 MQ, 1,877 views, 45 likes, 8 comments in five days

• https://www.linkedin.com/posts/ahmad-imam_the-most-epic-music-video-in-

linkedin-activity-6577153394878885888-oOl0/ Ahmad Imam 193,838 Views,

3,743 likes, 1,866 Comments, 4 months, October 2019

LinkedIn Examples

Offline – face to faceNetworking• say hello and ask ‘how did you find out about this event?’

• ask appropriate questions, listen to the answers, follow up

• maintain eye contact and smile

• don’t expect to ‘marry’ on a first ‘date’ – share information not requests

• aim for a referral rather than a sale

Normal challenges

• it is normal to feel awkward sometimes – do what is difficult not dangerous

• not everyone will like you – so find people that can join your tribe

• some people will challenge you – they can be excellent teachers

• some situations will challenge you – so look for the lesson and take action

• you will feel overwhelmed at times – remember to ask for help

Further referencehttps://www.linkedin.com/pulse/networking-free-paid-online-offline-what-really-works-sue-ellson

Virtual Networking via LinkedInLinkedInNetworking • Turn on Bluetooth on your phone

• Open LinkedIn App

• Click on two people on bottom of screen

• Click on Find Nearby

• Click Heads with Pluses to connect with people in the room

• Alternatively – Press in Search Box (or four small squares on top of screen)

• Choose Scan Code

• Have one person with camera view and one person with scan code view

and connect one-to-one

Always good to say thank youSay Thanks

• Macquarie University Business School (MGSM)

https://search.google.com/local/writereview?placeid=ChIJrymBzRKmEmsR

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• Macquarie University

https://search.google.com/local/writereview?placeid=ChIJ6cU3c3KmEmsR

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• Sue Ellson

https://g.page/sue-ellson-author/review or https://sueellson.com/reviews

Further referencehttps://sueellson.com/blog/social-media-bad-reviews-and-complaints-blessing-or-curse

AlumniInfo Alumni Web Community

News and benefits

http://awc.alumni.mq.edu.au

Upcoming local and international events

https://www.mq.edu.au/connect/alumni/events

Finally – just do your edits!

Pair up with someone from this event and meet up in two weeks time to

discuss what you have updated on your LinkedIn Profile!https://www.linkedin.com/pulse/do-you-have-time-accountability-partner-sue-ellson

Questions: sueellson@sueellson.com