leveraging device generated data for business growth
DESCRIPTION
The world is waking up to data and recognizing it as an asset. Locked within the mountains of data a business generates are secrets to higher efficiencies, ways to lower costs, improve customer service and define new products. Conventional enterprise data sources (SCM, CRM, HCM and so on) are being supplemented by machine data. This invisible flood of numbers holds a treasure trove of information.TRANSCRIPT
© 2012 WIPRO LTD | WWW.WIPRO.COM 1
Leveraging Device
Generated Data for
Business Growth
Enabling Anytime, Anywhere Media
© 2012 WIPRO LTD | WWW.WIPRO.COM 2
Device Generated Data
for Business Growth
HIGHLIGHTS
The world is waking up to data and
recognizing it as an asset. Locked within
the mountains of data a business
generates are secrets to higher
efficiencies, ways to lower costs, improve
customer service and define new products.
.
Conventional enterprise data sources (SCM, CRM,
HCM and so on) are being supplemented by
machine data. This invisible flood of numbers
holds a treasure trove of information.
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Business Impact of Device Data
• Insurance: Pay as you drive insurance schemes·
• Automobile: Service discovery, better inventory management
• Aero: Reduced equipment downtime, accurate equipment state assessment for improved performance
Use of Telematics Data
• Computing device companies: Improved customer satisfaction, innovation.
• Medical devices: Reduction in field failure rates, enhanced product quality and compliance
• All industries: Improved reliability of IT systems, automation of IT infrastructure management
Use of Device Logs
• Oil & Gas/ Utilities: Reduction in field failures, predictive asset
• City Planning: Public transport planning, route optimization
Use of Remote Sensing Data
There are 3 areas where device data can add immediate value to a business.
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1. Growth Through New Revenue Models
Understanding customers, service discovery
and increasing consumer spends to deliver
better business results.
Device data can enable new revenue streams
for businesses that have very little
understanding of the customer because of
restricted customer interaction.
E.g. : Washing Machine Manufacturers
They do not interact frequently with the customer can offer remote
preventive diagnostic services based on machine data.
The same manufacturer can use the data for up selling and cross
selling to customers.
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2. Enhanced Customer Experience
Enhancing customer experience to improve
loyalty and reduce customer attrition.
The quest for data on customer behavior is
intense. However, there are categories of
products that have limited interfaces with the
customer.
E.g. : Cable And Satellite (C&S) Service Providers
Rich data being thrown up by the set top box can be monitored. This
can help diagnose when the set top box would go down and pro-actively
ensure that a call be made to the user before service disruption and
hence improve loyalty and reduce customer attrition.
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3. Drive Down Costs
Device data is changing the very concept of
product, systems, equipment, machinery and
plant maintenance.
One of the reasons for ineffective maintenance
is the lack of timely and factual data that defines
the required maintenance.
E.g. : Air Filters in a Vehicle
There may be no real reason to replace the filters until the quality of air
passing through the filters degrades – a metric that can be accurately
picked by sensors, ensuring that filters are replaced only when
necessary.
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The Future: Next Steps
Build a Business
Case
Base-lined Data
Processes
Best of Breed Technology
If you don’t have a business case, you don’t
need to invest in device data capture,
management and analysis..
Ensure the foundation is strong before
undertaking the data journey.
Without the right tools, you will flounder.
Ensure investments in the best of breed
technology.
Build a Business Case
Base-lined Data Processes
Best of Breed Technology
3B Framework for Adoption
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Conclusion
Leveraging machine and device data to
enhance business is inevitable.
No business can hope to remain competitive
and survive without seriously building on its
capability to acquire and mine data.
The challenge is to ensure that the journey
begins early enough.
Organizations must invest in people, processes
and technology.
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For more details please visit the link below:
http://www.wipro.com/Documents/leveraging_device_gener
ated_data-for_business_growth.pdf
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Wipro set up the Council for Industry Research, comprised of domain
and technology experts from the organization, to address the needs of
customers. It specifically surveys innovative strategies that will help
customers gain competitive advantage in the market. The Council, in
collaboration with leading academic institutions and industry bodies,
studies market trends to help equip organizations with insights to
facilitate their IT and business strategies.
For more information on the Research Council visit
www.wipro.com/insights or mail [email protected]
About Wipro Council for Industry Research
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About Wipro Technologies
Wipro Technologies, the global IT business of Wipro
Limited (NYSE:WIT) is a leading Information
Technology, Consulting and Outsourcing company,
that delivers solutions to enable its clients do
business better. Wipro Technologies delivers winning
business outcomes through its deep industry
experience and a 360 degree view of “Business
through Technology” – helping clients create
successful and adaptive businesses. A company
recognised globally for its comprehensive portfolio of
services, a practitioner’s approach to delivering
innovation and an organization wide commitment to
sustainability, Wipro Technologies has over 135,000
employees and clients across 54 countries.
For more information, please visit www.wipro.com
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Thank You ©Wipro Limited, 2012. All rights reserved.
For more information visit www.wipro.com
No part of this document may be reproduced in
whole or in part without the written permission of the
authors.
Wipro is not liable for any business outcome based
on the views presented in this document. For specific
implementation clients should take advise from their
client engagement manager.