leveraging digital marketing tools & analytics to fuel startup growth
TRANSCRIPT
WEB ANALYTICS⇓
STARTUP GROWTH
Who Is Everyone Here Today?• Web Analytics Professionals• Newbies• Somewhere In Between
About Myself
• Digital Marketing Professional & Content Developer
• SEO, PPC, Social Media, Conversion-Optimization, Analytics
• 25+ Clients In 5+ Countries. Analytics/Adwords Certified
Essentials Before Analytics
Set Goals & Key Metrics
Have A Content PlanUse The Right Tools (e.g. KP)
High Quality, Shareable Content
(myths – freq, length)
WEBSITE ANALYTICS
How Do I Start?
Admin > User Management, Product Linking
How Will I Measure Success?
Admin > Goals/Filters
Goal Types
• URL Destination• Event• Pages Per Visit• Duration
Filters
• Transform Data
How Audience & Traffic Data Drives Business?
Are Visitors Finding My Site Useful?Check Avg Time On Site, Bounce Rate, Repeat Visits
How Is My New Campaign Doing?url.com/product?utm_campaign=cname
&utm_source=twitter&utm_medium=tweet
What’s Working & What Needs Attention?View Organic & Paid Traffic With Goal Completions
Conversion/Landing Page Analytics
How Behavior & Conversion Data Drives Business?
Behaviour > SiteContent > Exit Pages
Where Are The Buyers Getting Hung Up?
What Paths People Take To Conversion?Conversions > Multi-Channel Funnels > Overview
What Elements Are Affecting Conversions?Behaviour > Experiments
Where Are Visitors Clicking?
Page Analytics Chrome Extention
Conversions > Multi-Channel Funnels > Overview
Behaviour > Experiments
INFLUENCER & COMPETITOR CONTENT ANALYTICS
Differentiate + Connect
• Keywords/Competitors
• Open Site Explorer, SEMRush
• Compete, Quantcast
• Ahrefs, Buzzsumo, Topsy
348% Traffic Increase – Backlinko Case Study
SOCIAL MEDIA ANALYTICS
Boosting Facebook Performance
• Have you filled profile? (milestones)• How’s engagement on your posts?• What you need to engage more?• How you’re dealing with fan responses?
• When should you post content? • What type of content performs best?• What made people unlike? • What kind of updates you should post?
Boosting Twitter Performance With Analytics
EMAIL MARKETING ANALYTICS – 3 SIMPLE METRICS
Open rate
= # of emails opened / # of emails
delivered
CTR
= # of clicks / # of emails delivered
Subscriber retention rate
=# subscribers – bounce backs –
unsubscribes / # subscribers
How Social Media/Email Analytics Drives Business?
• Type of Content
• Time of Publishing
• Keywords & Topics
• Formatting
Thank You
SMEMARK.COM/301CS
