leveraging digital technologies for patient recruitment
TRANSCRIPT
Leveraging Digital Technologies for
Patient Recruitment
CURRENT STATE OF AFFAIRS
RECRUITMENT CHALLENGES
The industry still faces a number of challenges that make identifying patients increasingly difficult:
• Protocols with multiple objectives
• Constraining Inclusion/Exclusion criteria
• Testing protocols against the actually available population
• Reliance upon the Key Opinion Leaders (KOLs) for study conduct
• Identifying the correct geographies to conduct research based on the existence of a population
PATIENT RECRUITMENT
THE STATUS QUO
A NEW APPROACH
RECRUITMENT TRENDS
To ensure successful study enrollment, the industry is looking towards digital venues:
• Social Media
• Search Engines
• Study-specific websites & blogs
• Online patient communities
• Digital Radio
• Video Advertising
FINDING YOUR PATIENTS
PATIENT IDENTIFICATION
Patients are connecting with each other online right now:
Digital VS Traditional Advertising
DIGITAL DIALOGUE
TAPPING INTO DIGITAL TECHNOLOGIES
• Average cost of referral through traditional advertising is 100x the cost of digital referrals
• 5:1 ROI from digital advertising versus print or TV ads
SOCIAL LISTENING
DIGITAL LANDSCAPE
Nurture patient relationships through insights gained from online conversations. Social Listening allows you to:
• Shape proper messaging
• Develop targeted study-specific advertisements
• Conduct successful market outreach
PREDICT SUCCESS
ENROLLMENT PREDICTION ANALYTICS
50 referrals
2-3 Patients/
month
Regional Multi-Site Campaign
Single Site Campaign 600 referrals
20-25 Patients/
month
MAXIMIZING THE POTENTIAL
LEVERAGING DIGITAL MEDIA
We need a tool that
• Is readily available
• Is easy-to-use
• Can evaluate advertising campaign ROI
• Makes study sign-up user-friendly for patients
• Helps analyze conversions
CAPTURING PATIENT INFORMATION
Once patient information is captured:
Samantha Field
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• Follow-up via phone within 24 hours
• Automate follow-up email & text messaging
— provide contact information with unique phone number to track success of digital advertising
• Automatically update study coordinators/recruitment team on new sign-ups
• Import your referrals into a patient-tracking software
— this eliminates manual data entry to save time & reduce errors
TRACKING CONVERSIONS
ADVERTISEMENT ROI
Identify top performing digital advertisements
LEVERAGING DIGITAL TECHNOLOGIES
RESULTS
How we use the data
How it benefits the patient
Optimize online outreach
Answer questions
- What does our target demographic respond to?
- Who should we target?
- What are patients responding to?
Ensure enrollment timelines are met
Improves online experience
Creates a user-friendly environment
Increases clinical trial information transparency
Thank You!