Leveraging LinkedIn

Lana Goldenberg

presents

Lunch with Lana

www.LanaGoldenberg.com

Lana@LanaGoldenberg.com

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� Welcome from Lana!

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I Support Businesses With:

� Virtual VP of Marketing

� Training and Speaking

� My team is also available for:

� Website design

� Social media management

� Campaign management3

Be Seen, Be Found, Be You Online

Your Website Social Media

Your Online Visibility� Language:

� Yours vs. your customers’

� Your keywords:

� business name� business name

� expertise or specialty

� products

� location

� your name

Today’s Goals: LinkedIn� Why..

� Who..

How..� How..

can benefit from LinkedIn

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Why..

� Your professional presence + reputation

� Page 1 on Google

� 100 million members in over 200 countries

� Executives from all 2010 Fortune 500 companiescompanies

� ~ 2 Billion people searches on LinkedIn in 2010

� 2 million LinkedIn Company Pages

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Is LinkedIn For You?� 100M professionals

� Job-seekers and recruiters

Business owners � Business owners

� Independent professionals

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What Can You Do On LinkedIn?� Create a professional presence for yourself and your business (#1 search result on Google)

� Get recommendations

� Access your clients� Access your clients

� Participate in conversations

� Share your blog, Twitter, calendar, books..

� SPAM?

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100 M people.. How Do You Stand Out?� What helps you BE FOUND?

� Optimize Your Profile� Apply SEO techniques

� Add your presentations, portfolio, blog, skills, languages, patents, honors, professional certifications, awards..certifications, awards..

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How Do You Stand Out?� Connect

� Recommendations� Give, give, get!

� More connections!

� Post, share DAILY

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What To Say?� What are you working on?

� Recommend a resource

� Review a service or product

� Promote a colleague

Share articles� Share articles

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“Secret” Strategy (Advanced)� Start your own discussion group

� Pick your area of expertise

� Optimize your title

� Promote

� Nurture and participate� Nurture and participate

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LinkedIn Ads – Worth It?� Pay-per-click model, $2+ per click

� Rich targeting options

Reporting� Reporting

� Recommended for:

� Specific events/offers

� Very targeted audience

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LinkedIn Targeting - Sample

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If You Do Nothing Else..1-Minute Tips

1. Update your headline

2. Connect your existing activity

3. Write a recommendation

4. Request a recommendation4. Request a recommendation

5. Set up a page for your business

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Q&A Time!� What are you working on in your business?

� What are your questions?

What kind of support or resources do you � What kind of support or resources do you need?

� Please use Chat in your AnyMeeting console

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