leveraging linkedin creating a powerful profile that maximizes your presence and personal brand

20
Leveraging LinkedIn Creating a Powerful Profile that Maximizes your Presence and Personal Brand Maggie Tomas April 2013

Upload: lang

Post on 24-Feb-2016

70 views

Category:

Documents


0 download

DESCRIPTION

Leveraging LinkedIn Creating a Powerful Profile that Maximizes your Presence and Personal Brand. Maggie Tomas April 2013. Agenda. Introduction. History. Demographics. More fun facts. Let’s work on Profiles. 5 Tips to Creating a Great Profile. Branding. Setting up your profile. - PowerPoint PPT Presentation

TRANSCRIPT

Page 1: Leveraging  LinkedIn Creating a Powerful Profile that Maximizes your Presence and Personal Brand

Leveraging LinkedIn Creating a Powerful Profile that Maximizes

your Presence and Personal BrandMaggie Tomas

April 2013

Page 2: Leveraging  LinkedIn Creating a Powerful Profile that Maximizes your Presence and Personal Brand

AgendaWhat LinkedIn Is and Isn’t

Profile Set Up

Profile “hits”

Profile “brand”

Profile Accounts and Settings

Interaction

Page 3: Leveraging  LinkedIn Creating a Powerful Profile that Maximizes your Presence and Personal Brand

Introduction

Page 4: Leveraging  LinkedIn Creating a Powerful Profile that Maximizes your Presence and Personal Brand

History

2003: 81,ooo

users. 2012: 147,000,000

users

Executives from all

Fortune 500 companies present on LinkedIn

Finance industry has

the 2nd largest

concentration of users at 12.4%

39% of users are manager,

director, or VP level

Page 5: Leveraging  LinkedIn Creating a Powerful Profile that Maximizes your Presence and Personal Brand

Demographics

Ages 18-24 Ages 25-34 Ages 35-54 Ages 54 +0.00%5.00%

10.00%15.00%20.00%25.00%30.00%35.00%40.00%

Series 1

Page 6: Leveraging  LinkedIn Creating a Powerful Profile that Maximizes your Presence and Personal Brand

More fun factsLinkedIn users are your ideal

clients

80% have a college/post

college degree

Average income is $100K+,

average portfolio $250K+

Page 8: Leveraging  LinkedIn Creating a Powerful Profile that Maximizes your Presence and Personal Brand

5 Tips to Creating a Great Profile

Honesty

Complete

Heavily Branded

Searchable

Recommendations

Page 9: Leveraging  LinkedIn Creating a Powerful Profile that Maximizes your Presence and Personal Brand

Branding

Before you start

• Spend time thinking about your brand.• Who is your target audience?• What do you want to say?• What is the first impression you want to leave?• Spend just as much time on this as your resume

Page 10: Leveraging  LinkedIn Creating a Powerful Profile that Maximizes your Presence and Personal Brand

Setting up your profile

Page 11: Leveraging  LinkedIn Creating a Powerful Profile that Maximizes your Presence and Personal Brand

Editing your Profile

Page 12: Leveraging  LinkedIn Creating a Powerful Profile that Maximizes your Presence and Personal Brand

Name and PhotoFull Name

No initials

Not the place for company titles

Needed for customer support from LinkedIn

99% of users show full name

Professional Photo-Alone

Page 13: Leveraging  LinkedIn Creating a Powerful Profile that Maximizes your Presence and Personal Brand

Headline

“Finan

cial

Analyst”

“Experienced

Sr. Financial

Advisor”

“Financial Industry Leader”

Page 14: Leveraging  LinkedIn Creating a Powerful Profile that Maximizes your Presence and Personal Brand

Summary Section

This is your

personal statement

Tagline: One

sentence that sums

you up

KeywordsKey

accomplish-ments

Page 15: Leveraging  LinkedIn Creating a Powerful Profile that Maximizes your Presence and Personal Brand

Experience Section

Write enough information to support the headline

Make someone want to contact you

Not a resume (less text)

Page 17: Leveraging  LinkedIn Creating a Powerful Profile that Maximizes your Presence and Personal Brand

TipsKeywords in your headline optimize SEO

LinkedIn is standardized: find a way to stand out

Vanity URL

Groups that match your brand

Interests

Websites if applicable

Page 18: Leveraging  LinkedIn Creating a Powerful Profile that Maximizes your Presence and Personal Brand

Account and Settings

Page 19: Leveraging  LinkedIn Creating a Powerful Profile that Maximizes your Presence and Personal Brand

Finally

Fastest growing site but there is no point in engaging if you don’t do it

right

Page 20: Leveraging  LinkedIn Creating a Powerful Profile that Maximizes your Presence and Personal Brand

Questions?

Maggie Tomas [email protected]