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Leveraging LinkedIn Creating a Powerful Profile that Maximizes your Presence and Personal Brand Maggie Tomas April 2013

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Leveraging LinkedIn Creating a Powerful Profile that Maximizes

your Presence and Personal Brand

Maggie TomasApril 2013

Agenda

What LinkedIn Is and Isn’t

Profile Set Up

Profile “hits”

Profile “brand”

Profile Accounts and Settings

Interaction

Introduction

History

2003: 81,ooo users. 2012: 147,000,000

users

Executives from all

Fortune 500 companies present on LinkedIn

Finance industry has

the 2nd largest

concentration of users at

12.4%

39% of users are manager, director, or

VP level

Demographics

Ages 18-24 Ages 25-34 Ages 35-54 Ages 54 +0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

Series 1

More fun facts

LinkedIn users are your ideal

clients

80% have a college/post

college degree

Average income is $100K+,

average portfolio $250K+

5 Tips to Creating a Great Profile

Honesty

Complete

Heavily Branded

Searchable

Recommendations

Branding

Before you start

• Spend time thinking about your brand.• Who is your target audience?• What do you want to say?• What is the first impression you want to leave?• Spend just as much time on this as your resume

Setting up your profile

Editing your Profile

Name and Photo

Full Name

No initials

Not the place for company titles

Needed for customer support from LinkedIn

99% of users show full name

Professional Photo-Alone

Headline

“Fin

ancia

l

Analys

t”“Experienced

Sr. Financial

Advisor”

“Financial Industry Leader”

Summary Section

This is your

personal statement

Tagline: One

sentence that sums

you up

KeywordsKey

accomplish-ments

Experience Section

Write enough information to support the headline

Make someone want to contact you

Not a resume (less text)

Tips

Keywords in your headline optimize SEO

LinkedIn is standardized: find a way to stand out

Vanity URL

Groups that match your brand

Interests

Websites if applicable

Account and Settings

Finally

Fastest growing site but there is no point in engaging if you don’t do it

right

Questions?

Maggie Tomas [email protected]