leveraging linkedin creating a powerful profile that maximizes your presence and personal brand...
TRANSCRIPT
Leveraging LinkedIn Creating a Powerful Profile that Maximizes
your Presence and Personal Brand
Maggie TomasApril 2013
Agenda
What LinkedIn Is and Isn’t
Profile Set Up
Profile “hits”
Profile “brand”
Profile Accounts and Settings
Interaction
History
2003: 81,ooo users. 2012: 147,000,000
users
Executives from all
Fortune 500 companies present on LinkedIn
Finance industry has
the 2nd largest
concentration of users at
12.4%
39% of users are manager, director, or
VP level
Demographics
Ages 18-24 Ages 25-34 Ages 35-54 Ages 54 +0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
Series 1
More fun facts
LinkedIn users are your ideal
clients
80% have a college/post
college degree
Average income is $100K+,
average portfolio $250K+
Let’s work on Profiles
LinkedIn Profile
Look at:• Branding• Vision• Tagline• Photo• Publications
Branding
Before you start
• Spend time thinking about your brand.• Who is your target audience?• What do you want to say?• What is the first impression you want to leave?• Spend just as much time on this as your resume
Name and Photo
Full Name
No initials
Not the place for company titles
Needed for customer support from LinkedIn
99% of users show full name
Professional Photo-Alone
Summary Section
This is your
personal statement
Tagline: One
sentence that sums
you up
KeywordsKey
accomplish-ments
Experience Section
Write enough information to support the headline
Make someone want to contact you
Not a resume (less text)
Another example
LinkedIn Profile What works?What doesn’t
work?
Tips
Keywords in your headline optimize SEO
LinkedIn is standardized: find a way to stand out
Vanity URL
Groups that match your brand
Interests
Websites if applicable