leveraging local advantages when considering american market entryfixed
DESCRIPTION
Talk given at Silicon Valley comes to the Baltic's 2013 in Vilnius, Lithuania.TRANSCRIPT
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Leveraging Local Advantages When Considering American Market Entry
withDavid Roberts
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Peace Corps Volunteer (Kazakhstan 2002-2004)
International MBA, University of South Carolina 2006
Founder of The Other Side of the Tracks
Connection to the Baltic States
David Roberts
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Why come to
America?
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World’s Largest Economy(The EU doesn’t count)
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Trend Setting
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Country of origin effect
Baltic Way
America Should Love the Baltic States
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Visa
Annual Trade
Cultural Links
Great Relationship with the EU
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The Lingua Franca of International Business
Your Marketing Materials Understood Everywhere.
English
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Stay in the Baltic States?
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Low Cost
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Comfort of your own
Culture Shock
Access to local Investor Funds
Staffing Issues
Home Sweet Home
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A Smart Entry
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When to Physically Move to USA
Your product is unspeakably cool
Established Revenue Streams
Investor who supports the move
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Geographic
Language
Cultural
What are the Barriers to Entry?
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Barrier:Geographic
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Skype Dropbox Google Docs Bitrix software Join.me More
Essential Communications
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Monster
Idealist.org
Writer Access
HH
Remote Staffing
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Salary
Equity
Commission
Freelance Relationship
Internships
Compensation
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Online Calculator
Multiple Clocks
Your Phone
Caffeine
Time Zones
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Barrier: Language
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Solutions
Study Study Study
Local English Teaching Organizations
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Copywriters
Things that must be in Native English Your Website Your Business Plan Pitch Speeches
Can you use a Web Translator?
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Barrier:Cultural
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Avoid too much slang
No naughty language
Don’t be sexist or racist
Pay attention to current events
Solutions
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Be Confident in Yourself
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Internet Marketing Campaign
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Keywords and the Importance of SEO
Visual Effects
HTML5
Contact Info
Hire a Copywriter
Your Website
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A tool in your arsenal
Connected to your Website
Your Blog
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Youtube and Vimeo
Social Media
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A Process
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Happy Hunting
and Good Luck!
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David Roberts Email: [email protected] Cell: 1-507-923-6723 Skype: davero5 www.theothersideofthetracks.com