leveraging mobile middleware for enterprise transformation

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1 How to leverage advances in mobility for enterprise transformation Paul Tocatlian, Chief Technologist Vladimir Milutin, Director of Strategy & Innovation

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"How to leverage advances in mobility for enterprise transformation" was presented at Camp IT (http://campconferences.com/) on May 1, 2014 by Paul Tocatlian, Chief Technologist, Magnet Systems and Vladimir Milutin, Director of Strategy and Innovation, Magnet Systems. As with every disruptive innovation that hit the enterprise in the last two decades, mobile technology is changing the way enterprises engage with customers, transact with partners, and empower their employees. This time around, the transformation is occurring even more precipitously with mobile devices becoming the central computing hub for both our personal and professional lives. Drawing parallels from the past, it is clear that a new class of technology will emerge and help enterprises fuel this transformation. We will discuss the strategies to consider and the components that will affect your decision. In this session, we will challenge the enterprise mobility status quo and discuss the new approach for the next generation of mobile apps: - Mobile-first strategy: do or die - Millennials: the instant gratification generation - The Perfect BFF - The 6 strands of mobile DNA - The black hole of mobile nirvana - What’s app… Mobile middleware is the key to enabling a trusted and contextual user experience. Read Blog: http://tocatlian.wordpress.com/2014/06/01/mobile-middleware-enabling-trusted-and-contextual-mobile-user-experiences/

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Page 1: Leveraging Mobile Middleware for Enterprise Transformation

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How to leverage advances in mobility for enterprise transformation

Paul Tocatlian, Chief TechnologistVladimir Milutin, Director of Strategy & Innovation

Page 2: Leveraging Mobile Middleware for Enterprise Transformation

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Since 200052% of the companies

in the Fortune 500are gone

Page 3: Leveraging Mobile Middleware for Enterprise Transformation

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The train has left the station

• More people have access to cell phones than toilets• 1.5 billion people worldwide use mobile apps• 56% of U.S. adults are now smartphone owners• 55% time spent with online retailers is on mobile devices• 75% of U.S. workforce is mobile

Page 4: Leveraging Mobile Middleware for Enterprise Transformation

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ACCENTURE CIO MOBILITY SURVEY

“73 percent of the 400 global IT executives surveyed said that

MOBILITY will impact their business as much as or more than the WEB did.”

Page 5: Leveraging Mobile Middleware for Enterprise Transformation

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Safeguard consumer trust, or…

• 55% would change banks• 46% would switch insurance companies• 42% would go to a different pharmacy• 40% would get a new doctor• 39% would get a new lawyer• 35% would not return to their hospital

Page 6: Leveraging Mobile Middleware for Enterprise Transformation

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Millennials: the instant gratification generation

• Millennials account for 36% of the U.S. workforce• 69% think office attendance unnecessary on regular basis• 41% have made a purchase using their smartphone• 77% participate in loyalty reward programs• They elected our president

Page 7: Leveraging Mobile Middleware for Enterprise Transformation

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The perfect BFF

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Not an easy journey

RICHINTERACTIVEwebapplications

TRUSTED CONTEXTUAL

mobileapps

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Building mobile apps today

EnterpriseApplications

Data Stores

3rd Party Services

Cross-Platform

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Building mobile apps today

Orchestration &standardization

do not come automaticallyCross-Platform

EnterpriseApplications

Data Stores

3rd Party Services

Connected does not mean

trustedand contextual

Apps donot work well offline

Page 11: Leveraging Mobile Middleware for Enterprise Transformation

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How do wemakenext generationmobile appsmore engaging and transactional?

Page 12: Leveraging Mobile Middleware for Enterprise Transformation

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ScalableTransactional

Backend

MobileSDK

Mobile Apps

EnterpriseApplications

Data Stores

3rd Party Services

Native APIs

Orchestrated Standardized

Interactions

TrustedContextualExperience

The answer lies somewhere in the middle

Page 13: Leveraging Mobile Middleware for Enterprise Transformation

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mobilizing the enterprise requires a mobile-first technical

foundation

Page 14: Leveraging Mobile Middleware for Enterprise Transformation

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The 6 strands of mobile DNAMulti-Platforms

User Activities

Device Sensors

Networks

Location

3rd Party Services

EnterpriseApplications

Data Stores

MyMobile

App

Page 15: Leveraging Mobile Middleware for Enterprise Transformation

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#1 Contextual Awareness

• Contextual information augments the utility of mobile apps– Spatial Location

– Time and Date

– Network Type

– Device Sensors

– Personal Activity

– Connection Graph

• Constraints can be used to contextualize in-app functionality– Contextual Information

– User Preferences

• Constraints can be enforced through system policies

Page 16: Leveraging Mobile Middleware for Enterprise Transformation

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#2 Offline Operations

• Seamless transition between connected and disconnected modes

• Asynchronous communications between apps and backend

• Reliable store-and-forward message delivery

• Mobile caching reduces OTA traffic and provides offline data access

• Synchronization of mobile and backend data stores

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#3 Actionable Notifications

• When OOTB push notification isn’t enough:– Custom payloads– Secure data exchange– Automatic retries– Delivery confirmation

• Initiate and take action on the device• Payload targeted to user or in-app use• Abstract service beyond APNS & GCM

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#4 Secure APIs

• Multi-factor user authentication• Single sign-on• Authorize access to 3rd party apps• Control access to service endpoints• Secure in-transit data• Protect data at rest• Build on an extensible security framework

Page 19: Leveraging Mobile Middleware for Enterprise Transformation

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#5 Activity Insights

• Permission-based:– Capture mobile activity when API is invoked

– Tag activity with geo-location information

– Store mobile activity metrics on backend

• Extend existing big data initiative

• Architecture for real-time analytics

Page 20: Leveraging Mobile Middleware for Enterprise Transformation

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#6 App Lifecycle

• For Consumer Apps– App distribution

– Performance management

– Remote diagnostics

– Crash log

• For Enterprise Apps– BYOD/CYOD

– User and app management

– Corporate data loss prevention

– Employee personal data privacy

Page 21: Leveraging Mobile Middleware for Enterprise Transformation

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DEVELOPER EXPERIENCE

Start from anywhere

Developer collaboration

BYO IDE

Mobile services framework

DevOps in-a-box

The first black hole of mobile nirvana

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The second black hole of mobile nirvana

Mobile Apps

Database

Enterprise AppsAPIs

HTTP/

HTTPS

Persistence

User Authentication

Fir

ewa

ll

DirectoryServices

3rd Party Cloud Apps

Load Balancer MOBILE

BACKEND

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What’s app…

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Leveraging advances in enterprise mobility

• The enterprise mobility race is on…• The impact of mobile will be greater than the Web• Mobile user experience: streamlined, trusted, contextual• Seek an enterprise-grade mobile-first technical foundation• Developer experience: “It’s not your father’s Oldsmobile”• Deploy anywhere “system of engagement”

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M o b i l i z e Yo u r E n t e r p r i s e .

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PAUL TOCATLIANChief [email protected]

VLADIMIR MILUTINDirector of Strategy & [email protected]

www.magnet.com