leveraging mt. hood territory's efforts in your marketing
TRANSCRIPT
Tourism Marketing
Strategies
Help us help you!
Leverage your DMO’s digital
marketing and PR efforts to
maximize your business!
Tourism Marketing
Strategies• Website• Print Ads• Banner Ads• SEM – Google Pay-Per-Click• Social Media
- Facebook- Twitter
• Co-op Ad Program• Videos• Regional Tourism Associations• PR/Communications
Website:
www.MtHoodTerritory.com
• Business Listings- Description- Social Media links- 4 photos
Contact: [email protected]
Website:
www.MtHoodTerritory.com
• Calendar of Events• Description• Photos
Contact: [email protected]
Website:
www.MtHoodTerritory.com
• Special Offers
Website:
www.MtHoodTerritory.com
• TravelOregon.com- Supply listinginfo through the ORB
Print Ads
Banner Ads
Social Media
• Facebook ads
• Twitter Ads
Co-op Ad Program - SEM
• Drive traffic to your website through efficient Google SEM text ads
• BPN will create, execute, optimize and provide reporting specialized to your goals
Co-op Ad Program - Facebook
• BPN will tailor a Facebook ad to fit your needsCosts:
$500 = $250 partner cost/$250 OMHT matching cost25-day long campaign
$1000 = $500 partner cost/$500 OMHT matching cost50-day long campaign
Photography
• Courtesy images• High-resolution (300 dpi)• Scenic images• Action photos with people• Co-op program• Zenfolio
Contact: [email protected]
Videos / YouTube
• Trend: Online videos as the lead marketing tool
• Support our film crews
• Waive any fees and assist with film permits
Leverage Regional
Tourism Associations
• Greater Portland – Travel Trade and International marketing efforts
• Mt. Hood/Columbia River Gorge –Sweepstakes partners, 7 Wonders of Oregon
http://industry.traveloregon.com/industry-resources/toolkits/spring-7-wonders-campaign/
Leverage Regional
Tourism Associations
• Willamette Valley – Sweepstakes partners, Oregon Bounty
Mt. Hood Territory’s
PR + Social Media
Efforts:
Get Involved
DMO Partnerships
Deskside Tours
Greater Portland/Lane PR: Boise, Vancouver BC, Seattle, Denver, Bend
Mt. Hood Territory/Lawrence PR: Austin, Dallas, San Diego, Los Angeles
Willamette Valley Visitors Association: San Francisco
Website: News Section Refresh
Many daily newspapers now rely on third parties for story content, including DMO websites.
Social Media Channels + #OMHT
Social Media Influencers
Blog
Newsletter articles, What’s New stories, major events, community highlights, Local Explorers interviews
Leverage Mt. Hood Territory’s PR +
Social Media Efforts
• Refer to our PR Partnerships page in the Partner section on the website for story requests and the current Mt. Hood Territory content calendar. (Live by 3/1)
• Send press releases, editorial content and other news of interest to [email protected] and [email protected].
Leverage Mt. Hood Territory’s PR +
Social Media Efforts
Donate items for media “story generating” bags. Email [email protected].
Leverage Mt. Hood Territory’s PR +
Social Media Efforts
• Follow our social media channels and engage with us! We will reciprocate and share your content.
• Include #OMHT hashtag in your social media posts.
Leverage Mt. Hood Territory’s PR +
Social Media Efforts
Facebook.com/MtHoodTerritory
@MtHoodTerritory
@InMtHood
Pinterest.com/MtHoodTerritory
plus.google.com/+Mthoodterritory
Leverage Mt. Hood Territory’s PR +
Social Media Efforts
Engage with social media influencers when they feature our area or are guests on our social media channels.
Leverage Mt. Hood Territory’s PR +
Social Media Efforts
• Become a Local Explorer guest blogger. Email [email protected] for details.
• Read The Territory Times for monthly social media tips.
Leverage Mt. Hood Territory’s PR +
Social Media Efforts
Provide High Resolution Photos!
Contact: [email protected]
Thank you!