leveraging social media
TRANSCRIPT
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WHAT IS SOCIAL MEDIA
Social media refers to the means of interactions among people in
which they create, share, and/or exchange information and ideas in
virtual communities and networks.
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WORLDWIDE INTERNET STATS
300 Mn700Mn1.35 Bn 284 Mn313 Mn
3.1 Bn
11 hrs on
Digital Media11.5%YOY 1.2 Bn Websites
22% on Social
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INDIA STATS
300 Mn70Mn112 Mn
287 Mn
8hrs on
Digital Media30%YOY
22%
Penetration
20% on Social
40 Mn30 Mn
3Hrs / 77 times
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HOW DO WE LEVERAGE IT
1 KNOW YOUR TARGET AUDIENCE
2 PICK THE RIGHT PLATFORM
3
4 KNOW WHEN TO POST
5 LISTEN
CREATE APPEALING CONTENT
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KNOW YOUR TARGET AUDIENCE
2014 LENOVO INTERNAL. ALL RIGHTS RESERVED.
Customer BrandRelevance
AGE
SEX
CULTURAL GROUP
LIFESTYLE
PASSION
MOTOROLLA
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CREATE APPEALING CONTENT
CONTENT TO FOCUS ON POINTS OF RELEVANCE
DIFFERENT CONTENT FORMATS HAVE DIFFERENT RANKS
ADWEEK
EMARKETER
OREO
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LIFE OF A POST IS HALF AN HOUR
ENGAGEMENT GIVES LONGEVITY
FACEBOOK PROVIDES ‘INSIGHTS’
OTHER PLATFORMS WILL NEED EXPERIMENTATION
SHOPPING HABITS OF MOTHERS
KNOW WHEN TO POST
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SOCIAL MEDIA HAS PROVEN THE GREAT EQUALISER
BROADCAST MESSAGE IS DEAD
PEOPLE WANT TO BE HEARD
NEED TO LISTEN AND RESPOND SWIFTLY
COFFEE SHOP
VISHAL GONDAL
XIAOMI
LISTEN