Leveraging Social Media for SEO Purposes

by Stacy WilliamsJune 10 2009

copy 2009 Prominent Placement Inc All rights reserved

wwwprominentplacementcom1888SEMMKTR (18887366587)

Obligatory Social Media Slide 1Incredibly Fast Growth

Obligatory Social Media Slide 2Huge Number of Sites

List of over 400traffikdcom social-media-

websites

Obligatory Social Media Slide 3Amazing Business Benefits

Build your brand

Develop a community

Communicate with prospects amp customers

Increase engagement amp create fans

Get feedback ndash listen to conversations

Enhance corporate personality

Get your message out quicklyMarket research

Fast amp affordable

Third party credibility

Thought leadership

Reduce customer service costs

Recruiting Increase media coverage

Influence sales

SEO =Search Engine Optimization

Goal high organic rankings

WHY Leverage Social Media For SEO Purposes

Direct AND Indirect Benefits

Source TopRank Blog

WHY Leverage Social Media For SEO Purposes (Direct)

bull Content

bull Votes

bull Links

WHY Leverage Social Media For SEO Purposes (Direct)

bull Contentbull More content to optimize beyond the website

bull Take up more real estate in the search engine results pages

Personal blog

Business blog

LinkedIn profile

Video sharing site

3rd party blog

Twitter profile

3rd party blog

FacebookOrganization Ning social media site

WHY Leverage Social Media For SEO Purposes (Direct)

bull Contentbull More content to optimize beyond the website

bull Take up more real estate in the search engine results pages

bull Search engine reputation management

Search Engine Reputation Management

WHY Leverage Social Media For SEO Purposes (Direct)

bull Content

bull Votes

Votes

bull Beauty of social media is its interactivity

bull Users comment repost thumbs up retweet digg bookmark rate review etc

bull Search engines are increasingly including these ldquovotesrdquo in their ranking algorithms

bull ldquoWisdom of the crowdsrdquo ndash generally accurate and hard to fakespam

WHY Leverage Social Media For SEO Purposes (Direct)

bull Content

bull Votes

bull Links

Quality Links Help BoostYour Sitersquos Organic Rankings

Obligatory Social Media Slide 2Huge Number of Sites

List of over 400traffikdcom social-media-

websites

Obligatory Social Media Slide 3Amazing Business Benefits

Build your brand

Develop a community

Communicate with prospects amp customers

Increase engagement amp create fans

Get feedback ndash listen to conversations

Enhance corporate personality

Get your message out quicklyMarket research

Fast amp affordable

Third party credibility

Thought leadership

Reduce customer service costs

Recruiting Increase media coverage

Influence sales

SEO =Search Engine Optimization

Goal high organic rankings

WHY Leverage Social Media For SEO Purposes

Direct AND Indirect Benefits

Source TopRank Blog

WHY Leverage Social Media For SEO Purposes (Direct)

bull Content

bull Votes

bull Links

WHY Leverage Social Media For SEO Purposes (Direct)

bull Contentbull More content to optimize beyond the website

bull Take up more real estate in the search engine results pages

Personal blog

Business blog

LinkedIn profile

Video sharing site

3rd party blog

Twitter profile

3rd party blog

FacebookOrganization Ning social media site

WHY Leverage Social Media For SEO Purposes (Direct)

bull Contentbull More content to optimize beyond the website

bull Take up more real estate in the search engine results pages

bull Search engine reputation management

Search Engine Reputation Management

WHY Leverage Social Media For SEO Purposes (Direct)

bull Content

bull Votes

Votes

bull Beauty of social media is its interactivity

bull Users comment repost thumbs up retweet digg bookmark rate review etc

bull Search engines are increasingly including these ldquovotesrdquo in their ranking algorithms

bull ldquoWisdom of the crowdsrdquo ndash generally accurate and hard to fakespam

WHY Leverage Social Media For SEO Purposes (Direct)

bull Content

bull Votes

bull Links

Quality Links Help BoostYour Sitersquos Organic Rankings

Obligatory Social Media Slide 3Amazing Business Benefits

Build your brand

Develop a community

Communicate with prospects amp customers

Increase engagement amp create fans

Get feedback ndash listen to conversations

Enhance corporate personality

Get your message out quicklyMarket research

Fast amp affordable

Third party credibility

Thought leadership

Reduce customer service costs

Recruiting Increase media coverage

Influence sales

SEO =Search Engine Optimization

Goal high organic rankings

WHY Leverage Social Media For SEO Purposes

Direct AND Indirect Benefits

Source TopRank Blog

WHY Leverage Social Media For SEO Purposes (Direct)

bull Content

bull Votes

bull Links

WHY Leverage Social Media For SEO Purposes (Direct)

bull Contentbull More content to optimize beyond the website

bull Take up more real estate in the search engine results pages

Personal blog

Business blog

LinkedIn profile

Video sharing site

3rd party blog

Twitter profile

3rd party blog

FacebookOrganization Ning social media site

WHY Leverage Social Media For SEO Purposes (Direct)

bull Contentbull More content to optimize beyond the website

bull Take up more real estate in the search engine results pages

bull Search engine reputation management

Search Engine Reputation Management

WHY Leverage Social Media For SEO Purposes (Direct)

bull Content

bull Votes

Votes

bull Beauty of social media is its interactivity

bull Users comment repost thumbs up retweet digg bookmark rate review etc

bull Search engines are increasingly including these ldquovotesrdquo in their ranking algorithms

bull ldquoWisdom of the crowdsrdquo ndash generally accurate and hard to fakespam

WHY Leverage Social Media For SEO Purposes (Direct)

bull Content

bull Votes

bull Links

Quality Links Help BoostYour Sitersquos Organic Rankings

SEO =Search Engine Optimization

Goal high organic rankings

WHY Leverage Social Media For SEO Purposes

Direct AND Indirect Benefits

Source TopRank Blog

WHY Leverage Social Media For SEO Purposes (Direct)

bull Content

bull Votes

bull Links

WHY Leverage Social Media For SEO Purposes (Direct)

bull Contentbull More content to optimize beyond the website

bull Take up more real estate in the search engine results pages

Personal blog

Business blog

LinkedIn profile

Video sharing site

3rd party blog

Twitter profile

3rd party blog

FacebookOrganization Ning social media site

WHY Leverage Social Media For SEO Purposes (Direct)

bull Contentbull More content to optimize beyond the website

bull Take up more real estate in the search engine results pages

bull Search engine reputation management

Search Engine Reputation Management

WHY Leverage Social Media For SEO Purposes (Direct)

bull Content

bull Votes

Votes

bull Beauty of social media is its interactivity

bull Users comment repost thumbs up retweet digg bookmark rate review etc

bull Search engines are increasingly including these ldquovotesrdquo in their ranking algorithms

bull ldquoWisdom of the crowdsrdquo ndash generally accurate and hard to fakespam

WHY Leverage Social Media For SEO Purposes (Direct)

bull Content

bull Votes

bull Links

Quality Links Help BoostYour Sitersquos Organic Rankings

WHY Leverage Social Media For SEO Purposes

Direct AND Indirect Benefits

Source TopRank Blog

WHY Leverage Social Media For SEO Purposes (Direct)

bull Content

bull Votes

bull Links

WHY Leverage Social Media For SEO Purposes (Direct)

bull Contentbull More content to optimize beyond the website

bull Take up more real estate in the search engine results pages

Personal blog

Business blog

LinkedIn profile

Video sharing site

3rd party blog

Twitter profile

3rd party blog

FacebookOrganization Ning social media site

WHY Leverage Social Media For SEO Purposes (Direct)

bull Contentbull More content to optimize beyond the website

bull Take up more real estate in the search engine results pages

bull Search engine reputation management

Search Engine Reputation Management

WHY Leverage Social Media For SEO Purposes (Direct)

bull Content

bull Votes

Votes

bull Beauty of social media is its interactivity

bull Users comment repost thumbs up retweet digg bookmark rate review etc

bull Search engines are increasingly including these ldquovotesrdquo in their ranking algorithms

bull ldquoWisdom of the crowdsrdquo ndash generally accurate and hard to fakespam

WHY Leverage Social Media For SEO Purposes (Direct)

bull Content

bull Votes

bull Links

Quality Links Help BoostYour Sitersquos Organic Rankings

WHY Leverage Social Media For SEO Purposes (Direct)

bull Content

bull Votes

bull Links

WHY Leverage Social Media For SEO Purposes (Direct)

bull Contentbull More content to optimize beyond the website

bull Take up more real estate in the search engine results pages

Personal blog

Business blog

LinkedIn profile

Video sharing site

3rd party blog

Twitter profile

3rd party blog

FacebookOrganization Ning social media site

WHY Leverage Social Media For SEO Purposes (Direct)

bull Contentbull More content to optimize beyond the website

bull Take up more real estate in the search engine results pages

bull Search engine reputation management

Search Engine Reputation Management

WHY Leverage Social Media For SEO Purposes (Direct)

bull Content

bull Votes

Votes

bull Beauty of social media is its interactivity

bull Users comment repost thumbs up retweet digg bookmark rate review etc

bull Search engines are increasingly including these ldquovotesrdquo in their ranking algorithms

bull ldquoWisdom of the crowdsrdquo ndash generally accurate and hard to fakespam

WHY Leverage Social Media For SEO Purposes (Direct)

bull Content

bull Votes

bull Links

Quality Links Help BoostYour Sitersquos Organic Rankings

WHY Leverage Social Media For SEO Purposes (Direct)

bull Contentbull More content to optimize beyond the website

bull Take up more real estate in the search engine results pages

Personal blog

Business blog

LinkedIn profile

Video sharing site

3rd party blog

Twitter profile

3rd party blog

FacebookOrganization Ning social media site

WHY Leverage Social Media For SEO Purposes (Direct)

bull Contentbull More content to optimize beyond the website

bull Take up more real estate in the search engine results pages

bull Search engine reputation management

Search Engine Reputation Management

WHY Leverage Social Media For SEO Purposes (Direct)

bull Content

bull Votes

Votes

bull Beauty of social media is its interactivity

bull Users comment repost thumbs up retweet digg bookmark rate review etc

bull Search engines are increasingly including these ldquovotesrdquo in their ranking algorithms

bull ldquoWisdom of the crowdsrdquo ndash generally accurate and hard to fakespam

WHY Leverage Social Media For SEO Purposes (Direct)

bull Content

bull Votes

bull Links

Quality Links Help BoostYour Sitersquos Organic Rankings

Personal blog

Business blog

LinkedIn profile

Video sharing site

3rd party blog

Twitter profile

3rd party blog

FacebookOrganization Ning social media site

WHY Leverage Social Media For SEO Purposes (Direct)

bull Contentbull More content to optimize beyond the website

bull Take up more real estate in the search engine results pages

bull Search engine reputation management

Search Engine Reputation Management

WHY Leverage Social Media For SEO Purposes (Direct)

bull Content

bull Votes

Votes

bull Beauty of social media is its interactivity

bull Users comment repost thumbs up retweet digg bookmark rate review etc

bull Search engines are increasingly including these ldquovotesrdquo in their ranking algorithms

bull ldquoWisdom of the crowdsrdquo ndash generally accurate and hard to fakespam

WHY Leverage Social Media For SEO Purposes (Direct)

bull Content

bull Votes

bull Links

Quality Links Help BoostYour Sitersquos Organic Rankings

WHY Leverage Social Media For SEO Purposes (Direct)

bull Contentbull More content to optimize beyond the website

bull Take up more real estate in the search engine results pages

bull Search engine reputation management

Search Engine Reputation Management

WHY Leverage Social Media For SEO Purposes (Direct)

bull Content

bull Votes

Votes

bull Beauty of social media is its interactivity

bull Users comment repost thumbs up retweet digg bookmark rate review etc

bull Search engines are increasingly including these ldquovotesrdquo in their ranking algorithms

bull ldquoWisdom of the crowdsrdquo ndash generally accurate and hard to fakespam

WHY Leverage Social Media For SEO Purposes (Direct)

bull Content

bull Votes

bull Links

Quality Links Help BoostYour Sitersquos Organic Rankings

Search Engine Reputation Management

WHY Leverage Social Media For SEO Purposes (Direct)

bull Content

bull Votes

Votes

bull Beauty of social media is its interactivity

bull Users comment repost thumbs up retweet digg bookmark rate review etc

bull Search engines are increasingly including these ldquovotesrdquo in their ranking algorithms

bull ldquoWisdom of the crowdsrdquo ndash generally accurate and hard to fakespam

WHY Leverage Social Media For SEO Purposes (Direct)

bull Content

bull Votes

bull Links

Quality Links Help BoostYour Sitersquos Organic Rankings

WHY Leverage Social Media For SEO Purposes (Direct)

bull Content

bull Votes

Votes

bull Beauty of social media is its interactivity

bull Users comment repost thumbs up retweet digg bookmark rate review etc

bull Search engines are increasingly including these ldquovotesrdquo in their ranking algorithms

bull ldquoWisdom of the crowdsrdquo ndash generally accurate and hard to fakespam

WHY Leverage Social Media For SEO Purposes (Direct)

bull Content

bull Votes

bull Links

Quality Links Help BoostYour Sitersquos Organic Rankings

Votes

bull Beauty of social media is its interactivity

bull Users comment repost thumbs up retweet digg bookmark rate review etc

bull Search engines are increasingly including these ldquovotesrdquo in their ranking algorithms

bull ldquoWisdom of the crowdsrdquo ndash generally accurate and hard to fakespam

WHY Leverage Social Media For SEO Purposes (Direct)

bull Content

bull Votes

bull Links

Quality Links Help BoostYour Sitersquos Organic Rankings

WHY Leverage Social Media For SEO Purposes (Direct)

bull Content

bull Votes

bull Links

Quality Links Help BoostYour Sitersquos Organic Rankings

Quality Links Help BoostYour Sitersquos Organic Rankings

But All Links Are Not Equalhellip

bull Some links are redirected or ldquonofollowedrdquo so they donrsquot pass ldquolink juicerdquo

Roll over this link with your mousehellip

hellipand see the real URL is redirected through MySpacersquos site

ldquoNofollowrdquo

bull Some social media sites ldquonofollowrdquo the links that go from their site to other websitesbull Search engines are not supposed to pass any ldquolink juicerdquo to

sites where the link is ldquonofollowedrdquo

bull Search engines do actually follow the links and index the web pages theyrsquore pointing to

bull Some people think that they also do actually pass along some link juice (Askcom ignores ldquonofollowrdquo completely)

bull One method to see if links are ldquonofollowedrdquobull View gt Source

bull Ctrl ndash F (for ldquoFindrdquo function)

bull Search for ldquonofollowrdquo

Determining If a Site is Using ldquoNofollowrdquo (Method 1)

Determining If a Site is Using ldquoNofollowrdquo (Method 2)

Using the Firefox browser install the Greasemonkey plug-in and one other small script ldquoNofollowedrdquo links will be highlighted in your browser

(ITrsquoS EASY ndash I PROMISE)

Instructions httpblogbubbleroeasily-highlight-nofollow-links-in-firefox

WHY Leverage Social Media For SEO Purposes (Indirect)

bull More online awareness of your brand leads to more online mentions posts tweets links etc

bull Which leads to more searches for your brand

bull And more visitors to your site

bull Search engines may be including search volume and traffic levels in their ranking algorithms so your sitersquos organic rankings may be boosted

WHY Leverage Social Media For SEO Purposes (Indirect)

hellipAND

bull Tags and categorization that other people add gives the search engines trustworthy context so they know what your content is really about

bull Links on social media sites may help content get indexed by the search engines faster

bull Links on social media sites to deep content help more pages to get indexed by search engines

Now Letrsquos Get DownTo Brass Tackshellip

ldquoNofollowrdquo

bull Some social media sites ldquonofollowrdquo the links that go from their site to other websitesbull Search engines are not supposed to pass any ldquolink juicerdquo to

sites where the link is ldquonofollowedrdquo

bull Search engines do actually follow the links and index the web pages theyrsquore pointing to

bull Some people think that they also do actually pass along some link juice (Askcom ignores ldquonofollowrdquo completely)

bull One method to see if links are ldquonofollowedrdquobull View gt Source

bull Ctrl ndash F (for ldquoFindrdquo function)

bull Search for ldquonofollowrdquo

Determining If a Site is Using ldquoNofollowrdquo (Method 1)

Determining If a Site is Using ldquoNofollowrdquo (Method 2)

Using the Firefox browser install the Greasemonkey plug-in and one other small script ldquoNofollowedrdquo links will be highlighted in your browser

(ITrsquoS EASY ndash I PROMISE)

Instructions httpblogbubbleroeasily-highlight-nofollow-links-in-firefox

WHY Leverage Social Media For SEO Purposes (Indirect)

bull More online awareness of your brand leads to more online mentions posts tweets links etc

bull Which leads to more searches for your brand

bull And more visitors to your site

bull Search engines may be including search volume and traffic levels in their ranking algorithms so your sitersquos organic rankings may be boosted

WHY Leverage Social Media For SEO Purposes (Indirect)

hellipAND

bull Tags and categorization that other people add gives the search engines trustworthy context so they know what your content is really about

bull Links on social media sites may help content get indexed by the search engines faster

bull Links on social media sites to deep content help more pages to get indexed by search engines

Now Letrsquos Get DownTo Brass Tackshellip

Determining If a Site is Using ldquoNofollowrdquo (Method 1)

Determining If a Site is Using ldquoNofollowrdquo (Method 2)

Using the Firefox browser install the Greasemonkey plug-in and one other small script ldquoNofollowedrdquo links will be highlighted in your browser

(ITrsquoS EASY ndash I PROMISE)

Instructions httpblogbubbleroeasily-highlight-nofollow-links-in-firefox

WHY Leverage Social Media For SEO Purposes (Indirect)

bull More online awareness of your brand leads to more online mentions posts tweets links etc

bull Which leads to more searches for your brand

bull And more visitors to your site

bull Search engines may be including search volume and traffic levels in their ranking algorithms so your sitersquos organic rankings may be boosted

WHY Leverage Social Media For SEO Purposes (Indirect)

hellipAND

bull Tags and categorization that other people add gives the search engines trustworthy context so they know what your content is really about

bull Links on social media sites may help content get indexed by the search engines faster

bull Links on social media sites to deep content help more pages to get indexed by search engines

Now Letrsquos Get DownTo Brass Tackshellip

Determining If a Site is Using ldquoNofollowrdquo (Method 2)

Using the Firefox browser install the Greasemonkey plug-in and one other small script ldquoNofollowedrdquo links will be highlighted in your browser

(ITrsquoS EASY ndash I PROMISE)

Instructions httpblogbubbleroeasily-highlight-nofollow-links-in-firefox

WHY Leverage Social Media For SEO Purposes (Indirect)

bull More online awareness of your brand leads to more online mentions posts tweets links etc

bull Which leads to more searches for your brand

bull And more visitors to your site

bull Search engines may be including search volume and traffic levels in their ranking algorithms so your sitersquos organic rankings may be boosted

WHY Leverage Social Media For SEO Purposes (Indirect)

hellipAND

bull Tags and categorization that other people add gives the search engines trustworthy context so they know what your content is really about

bull Links on social media sites may help content get indexed by the search engines faster

bull Links on social media sites to deep content help more pages to get indexed by search engines

Now Letrsquos Get DownTo Brass Tackshellip

WHY Leverage Social Media For SEO Purposes (Indirect)

bull More online awareness of your brand leads to more online mentions posts tweets links etc

bull Which leads to more searches for your brand

bull And more visitors to your site

bull Search engines may be including search volume and traffic levels in their ranking algorithms so your sitersquos organic rankings may be boosted

WHY Leverage Social Media For SEO Purposes (Indirect)

hellipAND

bull Tags and categorization that other people add gives the search engines trustworthy context so they know what your content is really about

bull Links on social media sites may help content get indexed by the search engines faster

bull Links on social media sites to deep content help more pages to get indexed by search engines

Now Letrsquos Get DownTo Brass Tackshellip

WHY Leverage Social Media For SEO Purposes (Indirect)

hellipAND

bull Tags and categorization that other people add gives the search engines trustworthy context so they know what your content is really about

bull Links on social media sites may help content get indexed by the search engines faster

bull Links on social media sites to deep content help more pages to get indexed by search engines

Now Letrsquos Get DownTo Brass Tackshellip

Now Letrsquos Get DownTo Brass Tackshellip

HOW Can You Leverage Social Media For SEO Purposes

bull Blogs

bull Social networking sites

bull Microblogging sites

bull Video amp photo sharing sites

bull Social bookmarking sites

bull Content sites

bull Social media press releases

Answer APPROPRIATELY

bull Do not spam social media sites

bull Submit valuable quality content only

bull Donrsquot blatantly market or sell

bull Become a part of the community

bull Give donrsquot just take

bull Lurk at first to learn the culture expectations and unwritten rules

Blogs ndash Your Own

bull Domain platform amp hosting

bull Donrsquot host on Wordpresscom Bloggercom etc

bull But use Wordpress as platform on domain you own

bull Separate domain wwwblogcom + wwwsitecom

bull more real estate in SERPs

bull more link juice from blog to main site

bull Main domain wwwsitecomblog OR httpblogsitecom

bull consolidated link juice from other sites

bull blog wonrsquot start on a new domain which may be slow to rank high

Answer APPROPRIATELY

bull Do not spam social media sites

bull Submit valuable quality content only

bull Donrsquot blatantly market or sell

bull Become a part of the community

bull Give donrsquot just take

bull Lurk at first to learn the culture expectations and unwritten rules

Blogs ndash Your Own

bull Domain platform amp hosting

bull Donrsquot host on Wordpresscom Bloggercom etc

bull But use Wordpress as platform on domain you own

bull Separate domain wwwblogcom + wwwsitecom

bull more real estate in SERPs

bull more link juice from blog to main site

bull Main domain wwwsitecomblog OR httpblogsitecom

bull consolidated link juice from other sites

bull blog wonrsquot start on a new domain which may be slow to rank high

Blogs ndash Your Own

bull Domain platform amp hosting

bull Donrsquot host on Wordpresscom Bloggercom etc

bull But use Wordpress as platform on domain you own

bull Separate domain wwwblogcom + wwwsitecom

bull more real estate in SERPs

bull more link juice from blog to main site

bull Main domain wwwsitecomblog OR httpblogsitecom

bull consolidated link juice from other sites

bull blog wonrsquot start on a new domain which may be slow to rank high

Separate Domain = More Real Estate in SERPs

Main site

Blog

Blogs ndash Your Own

bull Content

bull Optimize it like any other web page (keywords in copy possibly headline too)

bull Also use keywords in each postrsquos webpage title tag

bull Wordpress plugin ldquoSEO Title Tagrdquo

bull Links

bull Links to blog from other sites will help its content rank high (and link juice will trickle down to main site)

bull Link from blog to main site with keywords in anchor text

bull ldquoClick for more information on keywordrdquo NOT ldquoClick hererdquo

Blogs ndash Othersrsquo

bull Blogs in your industry on similar topic are most helpful

bull Add quality useful valuable helpful comments

bull Donrsquot spam

bull Include a link back to your site

bull First ensure blog isnrsquot using ldquonofollowrdquo on links

Social Networking Sites

Blogs ndash Your Own

bull Content

bull Optimize it like any other web page (keywords in copy possibly headline too)

bull Also use keywords in each postrsquos webpage title tag

bull Wordpress plugin ldquoSEO Title Tagrdquo

bull Links

bull Links to blog from other sites will help its content rank high (and link juice will trickle down to main site)

bull Link from blog to main site with keywords in anchor text

bull ldquoClick for more information on keywordrdquo NOT ldquoClick hererdquo

Blogs ndash Othersrsquo

bull Blogs in your industry on similar topic are most helpful

bull Add quality useful valuable helpful comments

bull Donrsquot spam

bull Include a link back to your site

bull First ensure blog isnrsquot using ldquonofollowrdquo on links

Social Networking Sites

Blogs ndash Othersrsquo

bull Blogs in your industry on similar topic are most helpful

bull Add quality useful valuable helpful comments

bull Donrsquot spam

bull Include a link back to your site

bull First ensure blog isnrsquot using ldquonofollowrdquo on links

Social Networking Sites

Social Networking Sites

Social Networking Profiles

bull More content to show up in SERPs

bull Personal profile

bull Business profile

bull Optimize them ndash use keywords where you can

bull Change URL to include name keywords

bull Build links back to main site

bull Check to see if links are ldquonofollowedrdquo

bull Use keywords in anchor text where you can

LinkedIn Personal Profile

Appears in SERPsControl anchor text

Links pass juice

LinkedIn Business Profile

No way to change anchor text here

Appears in SERPsLinks pass juice

Facebook Personal Profile

Appears in SERPs Canrsquot control anchor

text No link juice

Facebook Business Profile

Appears in SERPs Canrsquot control anchor

text No link juice

Other Social Networking Sites

bull Plaxo

bull Very limited public profile appears in SERPs

bull Can change profile settings so moreall info (including optimized content) appears in SERPs

bull Links donrsquot pass juice

Plaxorsquos Default Public Profile

Plaxorsquos Public ProfileAfter Changing Settings

Other Social Networking Sites

bull Plaxo

bull Very limited public profile appears in SERPs

bull Can change profile settings so moreall info (including optimized content) appears in SERPs

bull Links donrsquot pass juice

bull MySpace

bull Profile appears in SERPs

bull Links donrsquot pass juice (theyrsquore redirected not nofollowed)

Microblogging Sites

Twitter

May appear in SERPs Canrsquot

control anchor text No link juice

(supposedly)

TIP search Twitter for conversations

about your industry ndash reach

out to those people with quality

content to get retweets amp links

Video amp Photo Sharing Sites

Optimizing YouTube Videos

bull Keywords in video title description amp tags

bull Include URL in description with http to ensure itrsquoll be a live link

Other factors that influence rankings of YouTube videosbull Inbound linksbull Commentsbull Subscribersbull Ratingsbull Favoritingbull Flagging

bull Embedsbull Sharesbull Age of videobull Channel viewsbull Viewsbull Number amp quality of sites that host or point to video

Appears in SERPsNo link juice

TIP Also add your videos to your site one per page Optimize the page and perhaps even include a video transcript (with keywords in it)

LinkedIn Personal Profile

Appears in SERPsControl anchor text

Links pass juice

LinkedIn Business Profile

No way to change anchor text here

Appears in SERPsLinks pass juice

Facebook Personal Profile

Appears in SERPs Canrsquot control anchor

text No link juice

Facebook Business Profile

Appears in SERPs Canrsquot control anchor

text No link juice

Other Social Networking Sites

bull Plaxo

bull Very limited public profile appears in SERPs

bull Can change profile settings so moreall info (including optimized content) appears in SERPs

bull Links donrsquot pass juice

Plaxorsquos Default Public Profile

Plaxorsquos Public ProfileAfter Changing Settings

Other Social Networking Sites

bull Plaxo

bull Very limited public profile appears in SERPs

bull Can change profile settings so moreall info (including optimized content) appears in SERPs

bull Links donrsquot pass juice

bull MySpace

bull Profile appears in SERPs

bull Links donrsquot pass juice (theyrsquore redirected not nofollowed)

Microblogging Sites

Twitter

May appear in SERPs Canrsquot

control anchor text No link juice

(supposedly)

TIP search Twitter for conversations

about your industry ndash reach

out to those people with quality

content to get retweets amp links

Video amp Photo Sharing Sites

Optimizing YouTube Videos

bull Keywords in video title description amp tags

bull Include URL in description with http to ensure itrsquoll be a live link

Other factors that influence rankings of YouTube videosbull Inbound linksbull Commentsbull Subscribersbull Ratingsbull Favoritingbull Flagging

bull Embedsbull Sharesbull Age of videobull Channel viewsbull Viewsbull Number amp quality of sites that host or point to video

Appears in SERPsNo link juice

TIP Also add your videos to your site one per page Optimize the page and perhaps even include a video transcript (with keywords in it)

LinkedIn Business Profile

No way to change anchor text here

Appears in SERPsLinks pass juice

Facebook Personal Profile

Appears in SERPs Canrsquot control anchor

text No link juice

Facebook Business Profile

Appears in SERPs Canrsquot control anchor

text No link juice

Other Social Networking Sites

bull Plaxo

bull Very limited public profile appears in SERPs

bull Can change profile settings so moreall info (including optimized content) appears in SERPs

bull Links donrsquot pass juice

Plaxorsquos Default Public Profile

Plaxorsquos Public ProfileAfter Changing Settings

Other Social Networking Sites

bull Plaxo

bull Very limited public profile appears in SERPs

bull Can change profile settings so moreall info (including optimized content) appears in SERPs

bull Links donrsquot pass juice

bull MySpace

bull Profile appears in SERPs

bull Links donrsquot pass juice (theyrsquore redirected not nofollowed)

Microblogging Sites

Twitter

May appear in SERPs Canrsquot

control anchor text No link juice

(supposedly)

TIP search Twitter for conversations

about your industry ndash reach

out to those people with quality

content to get retweets amp links

Video amp Photo Sharing Sites

Optimizing YouTube Videos

bull Keywords in video title description amp tags

bull Include URL in description with http to ensure itrsquoll be a live link

Other factors that influence rankings of YouTube videosbull Inbound linksbull Commentsbull Subscribersbull Ratingsbull Favoritingbull Flagging

bull Embedsbull Sharesbull Age of videobull Channel viewsbull Viewsbull Number amp quality of sites that host or point to video

Appears in SERPsNo link juice

TIP Also add your videos to your site one per page Optimize the page and perhaps even include a video transcript (with keywords in it)

Facebook Personal Profile

Appears in SERPs Canrsquot control anchor

text No link juice

Facebook Business Profile

Appears in SERPs Canrsquot control anchor

text No link juice

Other Social Networking Sites

bull Plaxo

bull Very limited public profile appears in SERPs

bull Can change profile settings so moreall info (including optimized content) appears in SERPs

bull Links donrsquot pass juice

Plaxorsquos Default Public Profile

Plaxorsquos Public ProfileAfter Changing Settings

Other Social Networking Sites

bull Plaxo

bull Very limited public profile appears in SERPs

bull Can change profile settings so moreall info (including optimized content) appears in SERPs

bull Links donrsquot pass juice

bull MySpace

bull Profile appears in SERPs

bull Links donrsquot pass juice (theyrsquore redirected not nofollowed)

Microblogging Sites

Twitter

May appear in SERPs Canrsquot

control anchor text No link juice

(supposedly)

TIP search Twitter for conversations

about your industry ndash reach

out to those people with quality

content to get retweets amp links

Video amp Photo Sharing Sites

Optimizing YouTube Videos

bull Keywords in video title description amp tags

bull Include URL in description with http to ensure itrsquoll be a live link

Other factors that influence rankings of YouTube videosbull Inbound linksbull Commentsbull Subscribersbull Ratingsbull Favoritingbull Flagging

bull Embedsbull Sharesbull Age of videobull Channel viewsbull Viewsbull Number amp quality of sites that host or point to video

Appears in SERPsNo link juice

TIP Also add your videos to your site one per page Optimize the page and perhaps even include a video transcript (with keywords in it)

Facebook Business Profile

Appears in SERPs Canrsquot control anchor

text No link juice

Other Social Networking Sites

bull Plaxo

bull Very limited public profile appears in SERPs

bull Can change profile settings so moreall info (including optimized content) appears in SERPs

bull Links donrsquot pass juice

Plaxorsquos Default Public Profile

Plaxorsquos Public ProfileAfter Changing Settings

Other Social Networking Sites

bull Plaxo

bull Very limited public profile appears in SERPs

bull Can change profile settings so moreall info (including optimized content) appears in SERPs

bull Links donrsquot pass juice

bull MySpace

bull Profile appears in SERPs

bull Links donrsquot pass juice (theyrsquore redirected not nofollowed)

Microblogging Sites

Twitter

May appear in SERPs Canrsquot

control anchor text No link juice

(supposedly)

TIP search Twitter for conversations

about your industry ndash reach

out to those people with quality

content to get retweets amp links

Video amp Photo Sharing Sites

Optimizing YouTube Videos

bull Keywords in video title description amp tags

bull Include URL in description with http to ensure itrsquoll be a live link

Other factors that influence rankings of YouTube videosbull Inbound linksbull Commentsbull Subscribersbull Ratingsbull Favoritingbull Flagging

bull Embedsbull Sharesbull Age of videobull Channel viewsbull Viewsbull Number amp quality of sites that host or point to video

Appears in SERPsNo link juice

TIP Also add your videos to your site one per page Optimize the page and perhaps even include a video transcript (with keywords in it)

Other Social Networking Sites

bull Plaxo

bull Very limited public profile appears in SERPs

bull Can change profile settings so moreall info (including optimized content) appears in SERPs

bull Links donrsquot pass juice

Plaxorsquos Default Public Profile

Plaxorsquos Public ProfileAfter Changing Settings

Other Social Networking Sites

bull Plaxo

bull Very limited public profile appears in SERPs

bull Can change profile settings so moreall info (including optimized content) appears in SERPs

bull Links donrsquot pass juice

bull MySpace

bull Profile appears in SERPs

bull Links donrsquot pass juice (theyrsquore redirected not nofollowed)

Microblogging Sites

Twitter

May appear in SERPs Canrsquot

control anchor text No link juice

(supposedly)

TIP search Twitter for conversations

about your industry ndash reach

out to those people with quality

content to get retweets amp links

Video amp Photo Sharing Sites

Optimizing YouTube Videos

bull Keywords in video title description amp tags

bull Include URL in description with http to ensure itrsquoll be a live link

Other factors that influence rankings of YouTube videosbull Inbound linksbull Commentsbull Subscribersbull Ratingsbull Favoritingbull Flagging

bull Embedsbull Sharesbull Age of videobull Channel viewsbull Viewsbull Number amp quality of sites that host or point to video

Appears in SERPsNo link juice

TIP Also add your videos to your site one per page Optimize the page and perhaps even include a video transcript (with keywords in it)

Plaxorsquos Default Public Profile

Plaxorsquos Public ProfileAfter Changing Settings

Other Social Networking Sites

bull Plaxo

bull Very limited public profile appears in SERPs

bull Can change profile settings so moreall info (including optimized content) appears in SERPs

bull Links donrsquot pass juice

bull MySpace

bull Profile appears in SERPs

bull Links donrsquot pass juice (theyrsquore redirected not nofollowed)

Microblogging Sites

Twitter

May appear in SERPs Canrsquot

control anchor text No link juice

(supposedly)

TIP search Twitter for conversations

about your industry ndash reach

out to those people with quality

content to get retweets amp links

Video amp Photo Sharing Sites

Optimizing YouTube Videos

bull Keywords in video title description amp tags

bull Include URL in description with http to ensure itrsquoll be a live link

Other factors that influence rankings of YouTube videosbull Inbound linksbull Commentsbull Subscribersbull Ratingsbull Favoritingbull Flagging

bull Embedsbull Sharesbull Age of videobull Channel viewsbull Viewsbull Number amp quality of sites that host or point to video

Appears in SERPsNo link juice

TIP Also add your videos to your site one per page Optimize the page and perhaps even include a video transcript (with keywords in it)

Plaxorsquos Public ProfileAfter Changing Settings

Other Social Networking Sites

bull Plaxo

bull Very limited public profile appears in SERPs

bull Can change profile settings so moreall info (including optimized content) appears in SERPs

bull Links donrsquot pass juice

bull MySpace

bull Profile appears in SERPs

bull Links donrsquot pass juice (theyrsquore redirected not nofollowed)

Microblogging Sites

Twitter

May appear in SERPs Canrsquot

control anchor text No link juice

(supposedly)

TIP search Twitter for conversations

about your industry ndash reach

out to those people with quality

content to get retweets amp links

Video amp Photo Sharing Sites

Optimizing YouTube Videos

bull Keywords in video title description amp tags

bull Include URL in description with http to ensure itrsquoll be a live link

Other factors that influence rankings of YouTube videosbull Inbound linksbull Commentsbull Subscribersbull Ratingsbull Favoritingbull Flagging

bull Embedsbull Sharesbull Age of videobull Channel viewsbull Viewsbull Number amp quality of sites that host or point to video

Appears in SERPsNo link juice

TIP Also add your videos to your site one per page Optimize the page and perhaps even include a video transcript (with keywords in it)

Other Social Networking Sites

bull Plaxo

bull Very limited public profile appears in SERPs

bull Can change profile settings so moreall info (including optimized content) appears in SERPs

bull Links donrsquot pass juice

bull MySpace

bull Profile appears in SERPs

bull Links donrsquot pass juice (theyrsquore redirected not nofollowed)

Microblogging Sites

Twitter

May appear in SERPs Canrsquot

control anchor text No link juice

(supposedly)

TIP search Twitter for conversations

about your industry ndash reach

out to those people with quality

content to get retweets amp links

Video amp Photo Sharing Sites

Optimizing YouTube Videos

bull Keywords in video title description amp tags

bull Include URL in description with http to ensure itrsquoll be a live link

Other factors that influence rankings of YouTube videosbull Inbound linksbull Commentsbull Subscribersbull Ratingsbull Favoritingbull Flagging

bull Embedsbull Sharesbull Age of videobull Channel viewsbull Viewsbull Number amp quality of sites that host or point to video

Appears in SERPsNo link juice

TIP Also add your videos to your site one per page Optimize the page and perhaps even include a video transcript (with keywords in it)

Microblogging Sites

Twitter

May appear in SERPs Canrsquot

control anchor text No link juice

(supposedly)

TIP search Twitter for conversations

about your industry ndash reach

out to those people with quality

content to get retweets amp links

Video amp Photo Sharing Sites

Optimizing YouTube Videos

bull Keywords in video title description amp tags

bull Include URL in description with http to ensure itrsquoll be a live link

Other factors that influence rankings of YouTube videosbull Inbound linksbull Commentsbull Subscribersbull Ratingsbull Favoritingbull Flagging

bull Embedsbull Sharesbull Age of videobull Channel viewsbull Viewsbull Number amp quality of sites that host or point to video

Appears in SERPsNo link juice

TIP Also add your videos to your site one per page Optimize the page and perhaps even include a video transcript (with keywords in it)

Twitter

May appear in SERPs Canrsquot

control anchor text No link juice

(supposedly)

TIP search Twitter for conversations

about your industry ndash reach

out to those people with quality

content to get retweets amp links

Video amp Photo Sharing Sites

Optimizing YouTube Videos

bull Keywords in video title description amp tags

bull Include URL in description with http to ensure itrsquoll be a live link

Other factors that influence rankings of YouTube videosbull Inbound linksbull Commentsbull Subscribersbull Ratingsbull Favoritingbull Flagging

bull Embedsbull Sharesbull Age of videobull Channel viewsbull Viewsbull Number amp quality of sites that host or point to video

Appears in SERPsNo link juice

TIP Also add your videos to your site one per page Optimize the page and perhaps even include a video transcript (with keywords in it)

Video amp Photo Sharing Sites

Optimizing YouTube Videos

bull Keywords in video title description amp tags

bull Include URL in description with http to ensure itrsquoll be a live link

Other factors that influence rankings of YouTube videosbull Inbound linksbull Commentsbull Subscribersbull Ratingsbull Favoritingbull Flagging

bull Embedsbull Sharesbull Age of videobull Channel viewsbull Viewsbull Number amp quality of sites that host or point to video

Appears in SERPsNo link juice

TIP Also add your videos to your site one per page Optimize the page and perhaps even include a video transcript (with keywords in it)

Optimizing YouTube Videos

bull Keywords in video title description amp tags

bull Include URL in description with http to ensure itrsquoll be a live link

Other factors that influence rankings of YouTube videosbull Inbound linksbull Commentsbull Subscribersbull Ratingsbull Favoritingbull Flagging

bull Embedsbull Sharesbull Age of videobull Channel viewsbull Viewsbull Number amp quality of sites that host or point to video

Appears in SERPsNo link juice

TIP Also add your videos to your site one per page Optimize the page and perhaps even include a video transcript (with keywords in it)

YouTube Videos in SERPs

Optimizing Flickr Photos

Keywords in photo title (donrsquot need hyphens)

Keywords in photo

description and anchor

text Keywords in tags

Keywords in account

name

Appears in SERPsCan control anchor text No link juice

(supposedly)

Social Bookmarking Sites

Delicious Bookmarks

Keywords in bookmark titleslinks

Keywords in bookmark

descriptions

Keywords in bookmark tags

May appear in SERPs Can

control anchor text No link

juice

StumbleUpon

May appear in SERPs Can control anchor text No link juice

TIP ldquoThumbs uprdquo web

pages that link to your

site too

Keywords in titlelink review

amp tags

StumbleUpon

Stumblers see this in Googlersquos SERPs Stars are based on

the number of ldquothumbs uprdquo ratings from other Stumblers

Digg

Keywords in titlelink

Keywords in description

Number of ldquodiggsrdquo is

critical

Number of comments helps too

May appear in SERPs Can

control anchor text No link

juice

Digg

bull Real value

bull Articles with 50-100 diggs can appear in SERPs

bull Usually Digg listing appears first then itrsquos replaced with the real article

bull Traffic generated from Digg site leads to more direct links from readers

bull Only post real news articles ndash nothing commercial

bull Digg has many tech users who hate SEOs and will ldquoburyrdquo posts so be appropriate and donrsquot overdo optimization

Content Sites

Optimizing Flickr Photos

Keywords in photo title (donrsquot need hyphens)

Keywords in photo

description and anchor

text Keywords in tags

Keywords in account

name

Appears in SERPsCan control anchor text No link juice

(supposedly)

Social Bookmarking Sites

Delicious Bookmarks

Keywords in bookmark titleslinks

Keywords in bookmark

descriptions

Keywords in bookmark tags

May appear in SERPs Can

control anchor text No link

juice

StumbleUpon

May appear in SERPs Can control anchor text No link juice

TIP ldquoThumbs uprdquo web

pages that link to your

site too

Keywords in titlelink review

amp tags

StumbleUpon

Stumblers see this in Googlersquos SERPs Stars are based on

the number of ldquothumbs uprdquo ratings from other Stumblers

Digg

Keywords in titlelink

Keywords in description

Number of ldquodiggsrdquo is

critical

Number of comments helps too

May appear in SERPs Can

control anchor text No link

juice

Digg

bull Real value

bull Articles with 50-100 diggs can appear in SERPs

bull Usually Digg listing appears first then itrsquos replaced with the real article

bull Traffic generated from Digg site leads to more direct links from readers

bull Only post real news articles ndash nothing commercial

bull Digg has many tech users who hate SEOs and will ldquoburyrdquo posts so be appropriate and donrsquot overdo optimization

Content Sites

Social Bookmarking Sites

Delicious Bookmarks

Keywords in bookmark titleslinks

Keywords in bookmark

descriptions

Keywords in bookmark tags

May appear in SERPs Can

control anchor text No link

juice

StumbleUpon

May appear in SERPs Can control anchor text No link juice

TIP ldquoThumbs uprdquo web

pages that link to your

site too

Keywords in titlelink review

amp tags

StumbleUpon

Stumblers see this in Googlersquos SERPs Stars are based on

the number of ldquothumbs uprdquo ratings from other Stumblers

Digg

Keywords in titlelink

Keywords in description

Number of ldquodiggsrdquo is

critical

Number of comments helps too

May appear in SERPs Can

control anchor text No link

juice

Digg

bull Real value

bull Articles with 50-100 diggs can appear in SERPs

bull Usually Digg listing appears first then itrsquos replaced with the real article

bull Traffic generated from Digg site leads to more direct links from readers

bull Only post real news articles ndash nothing commercial

bull Digg has many tech users who hate SEOs and will ldquoburyrdquo posts so be appropriate and donrsquot overdo optimization

Content Sites

Delicious Bookmarks

Keywords in bookmark titleslinks

Keywords in bookmark

descriptions

Keywords in bookmark tags

May appear in SERPs Can

control anchor text No link

juice

StumbleUpon

May appear in SERPs Can control anchor text No link juice

TIP ldquoThumbs uprdquo web

pages that link to your

site too

Keywords in titlelink review

amp tags

StumbleUpon

Stumblers see this in Googlersquos SERPs Stars are based on

the number of ldquothumbs uprdquo ratings from other Stumblers

Digg

Keywords in titlelink

Keywords in description

Number of ldquodiggsrdquo is

critical

Number of comments helps too

May appear in SERPs Can

control anchor text No link

juice

Digg

bull Real value

bull Articles with 50-100 diggs can appear in SERPs

bull Usually Digg listing appears first then itrsquos replaced with the real article

bull Traffic generated from Digg site leads to more direct links from readers

bull Only post real news articles ndash nothing commercial

bull Digg has many tech users who hate SEOs and will ldquoburyrdquo posts so be appropriate and donrsquot overdo optimization

Content Sites

StumbleUpon

May appear in SERPs Can control anchor text No link juice

TIP ldquoThumbs uprdquo web

pages that link to your

site too

Keywords in titlelink review

amp tags

StumbleUpon

Stumblers see this in Googlersquos SERPs Stars are based on

the number of ldquothumbs uprdquo ratings from other Stumblers

Digg

Keywords in titlelink

Keywords in description

Number of ldquodiggsrdquo is

critical

Number of comments helps too

May appear in SERPs Can

control anchor text No link

juice

Digg

bull Real value

bull Articles with 50-100 diggs can appear in SERPs

bull Usually Digg listing appears first then itrsquos replaced with the real article

bull Traffic generated from Digg site leads to more direct links from readers

bull Only post real news articles ndash nothing commercial

bull Digg has many tech users who hate SEOs and will ldquoburyrdquo posts so be appropriate and donrsquot overdo optimization

Content Sites

StumbleUpon

Stumblers see this in Googlersquos SERPs Stars are based on

the number of ldquothumbs uprdquo ratings from other Stumblers

Digg

Keywords in titlelink

Keywords in description

Number of ldquodiggsrdquo is

critical

Number of comments helps too

May appear in SERPs Can

control anchor text No link

juice

Digg

bull Real value

bull Articles with 50-100 diggs can appear in SERPs

bull Usually Digg listing appears first then itrsquos replaced with the real article

bull Traffic generated from Digg site leads to more direct links from readers

bull Only post real news articles ndash nothing commercial

bull Digg has many tech users who hate SEOs and will ldquoburyrdquo posts so be appropriate and donrsquot overdo optimization

Content Sites

Digg

Keywords in titlelink

Keywords in description

Number of ldquodiggsrdquo is

critical

Number of comments helps too

May appear in SERPs Can

control anchor text No link

juice

Digg

bull Real value

bull Articles with 50-100 diggs can appear in SERPs

bull Usually Digg listing appears first then itrsquos replaced with the real article

bull Traffic generated from Digg site leads to more direct links from readers

bull Only post real news articles ndash nothing commercial

bull Digg has many tech users who hate SEOs and will ldquoburyrdquo posts so be appropriate and donrsquot overdo optimization

Content Sites

Digg

bull Real value

bull Articles with 50-100 diggs can appear in SERPs

bull Usually Digg listing appears first then itrsquos replaced with the real article

bull Traffic generated from Digg site leads to more direct links from readers

bull Only post real news articles ndash nothing commercial

bull Digg has many tech users who hate SEOs and will ldquoburyrdquo posts so be appropriate and donrsquot overdo optimization

Content Sites

Content Sites

Squidoo Lens

Appears in SERPsChange anchor text

Links pass juice

URLhttpwwwsquidoocompaid-search-predicting-success-for-pay-per-click-campaign

Squidoo Lensmaster Profile

Appears in SERPsChange anchor text

Links pass juice

Other Content Sites

bull Wikipediabull Articles appear in SERPs (usually ranked high)

bull Links donrsquot pass juice

bull Submitting to Wikipedia is tricky and others can add negative info

bull HubPagesbull Hubs appear in SERPs

bull Links pass juice if HubScore is gt75

bull HubScore based on original content amount of traffic number of thumbs up votes quality of the Hubber (author)

bull Google Knolbull Knols appear in SERPs

bull Links donrsquot pass juice (except for some particularly ldquotrustworthyrdquo Knols)

Social Media Press ReleaseOptimize It

Content is optimized

Link to site with keyword in anchor text

Social Media Press Release

Blog This

Bookmarks

Photos

Share This

Comments

Technorati Tags

Navigable Site Embedded

SERPs Google News

SERPs Google Main Results

Optimized press release

Optimized website

Adding KeywordsTo Anchor Text

Some of these sites require you to use basic HTML to change link anchor text to include keywords

ITrsquoS EASY Just follow this format

lta href=ldquowwwsitecomrdquogtkeyword anchor textltagt

Other Content Sites

bull Wikipediabull Articles appear in SERPs (usually ranked high)

bull Links donrsquot pass juice

bull Submitting to Wikipedia is tricky and others can add negative info

bull HubPagesbull Hubs appear in SERPs

bull Links pass juice if HubScore is gt75

bull HubScore based on original content amount of traffic number of thumbs up votes quality of the Hubber (author)

bull Google Knolbull Knols appear in SERPs

bull Links donrsquot pass juice (except for some particularly ldquotrustworthyrdquo Knols)

Social Media Press ReleaseOptimize It

Content is optimized

Link to site with keyword in anchor text

Social Media Press Release

Blog This

Bookmarks

Photos

Share This

Comments

Technorati Tags

Navigable Site Embedded

SERPs Google News

SERPs Google Main Results

Optimized press release

Optimized website

Adding KeywordsTo Anchor Text

Some of these sites require you to use basic HTML to change link anchor text to include keywords

ITrsquoS EASY Just follow this format

lta href=ldquowwwsitecomrdquogtkeyword anchor textltagt

Social Media Press ReleaseOptimize It

Content is optimized

Link to site with keyword in anchor text

Social Media Press Release

Blog This

Bookmarks

Photos

Share This

Comments

Technorati Tags

Navigable Site Embedded

SERPs Google News

SERPs Google Main Results

Optimized press release

Optimized website

Adding KeywordsTo Anchor Text

Some of these sites require you to use basic HTML to change link anchor text to include keywords

ITrsquoS EASY Just follow this format

lta href=ldquowwwsitecomrdquogtkeyword anchor textltagt

Social Media Press Release

Blog This

Bookmarks

Photos

Share This

Comments

Technorati Tags

Navigable Site Embedded

SERPs Google News

SERPs Google Main Results

Optimized press release

Optimized website

Adding KeywordsTo Anchor Text

Some of these sites require you to use basic HTML to change link anchor text to include keywords

ITrsquoS EASY Just follow this format

lta href=ldquowwwsitecomrdquogtkeyword anchor textltagt

SERPs Google News

SERPs Google Main Results

Optimized press release

Optimized website

Adding KeywordsTo Anchor Text

Some of these sites require you to use basic HTML to change link anchor text to include keywords

ITrsquoS EASY Just follow this format

lta href=ldquowwwsitecomrdquogtkeyword anchor textltagt

SERPs Google Main Results

Optimized press release

Optimized website

Adding KeywordsTo Anchor Text

Some of these sites require you to use basic HTML to change link anchor text to include keywords

ITrsquoS EASY Just follow this format

lta href=ldquowwwsitecomrdquogtkeyword anchor textltagt

Adding KeywordsTo Anchor Text

Some of these sites require you to use basic HTML to change link anchor text to include keywords

ITrsquoS EASY Just follow this format

lta href=ldquowwwsitecomrdquogtkeyword anchor textltagt

Taking This BackTo Your Desk

Ideal Develop a social media strategy that considers your corporate goals and target audience

Realistic Dive in play with it learn adjust tweak chip away at it

Where should you start

Fast Tactics ThatProvide Direct Results

bull LinkedIn Profilesbull Personal

bull Business

bull Squidoobull Lensmaster profile

bull Submit existing articles + create a lens for your businessproduct

bull Social Media Press Releasesbull Optimize your releases

bull Use PRWeb at the $200 level (which allows you to control anchor text)

Fast Tactics That Provide Some Or Indirect Results

bull Facebook and Plaxo (maybe MySpace) profilesbull Personal

bull Business

bull YouTube amp Flickrbull Repurpose existing videos (corporate product training

interviews) and photos (product facilities executives events)

bull Set up a YouTube channel and Flickr account for your business

bull HubPages amp Knol

bull Upload existing articles

Tactics That Take TimeBut Are Worth It

bull Corporate blog

bull Twitter

bull YouTube amp Flickr

bull Create videosphotos based on in-demand content or targeted keywords

bull StumbleUpon

bull Squidoo HubPages amp Knol

bull Create new content regularly

Tactics That Take A Great Deal of Time andor Offer Less Value

bull Posting comments on othersrsquo blogs

bull Takes time to find worthwhile blogs and posts for comments one at a time

bull Digg

bull Takes serious participation and engagement in the community to see results

bull Delicious

bull Doesnrsquot take much time but doesnrsquot offer much benefit

Personal blog

Business blog

LinkedIn profile

Video sharing site

3rd party blog

Twitter profile

3rd party blog

FacebookOrganization Ning social media site

Dive in and someday this could be your

brand

For a copy of this presentationor to subscribe to our free monthly

enewsletter on SEM topicsplease email Stacy Williams at stacy

[at] prominentplacementcom

My blog wwwsearchadvisorynet

wwwprominentplacementcom1888SEMMKTR (18887366587)

copy 2009 Prominent Placement Inc All rights reserved

Fast Tactics ThatProvide Direct Results

bull LinkedIn Profilesbull Personal

bull Business

bull Squidoobull Lensmaster profile

bull Submit existing articles + create a lens for your businessproduct

bull Social Media Press Releasesbull Optimize your releases

bull Use PRWeb at the $200 level (which allows you to control anchor text)

Fast Tactics That Provide Some Or Indirect Results

bull Facebook and Plaxo (maybe MySpace) profilesbull Personal

bull Business

bull YouTube amp Flickrbull Repurpose existing videos (corporate product training

interviews) and photos (product facilities executives events)

bull Set up a YouTube channel and Flickr account for your business

bull HubPages amp Knol

bull Upload existing articles

Tactics That Take TimeBut Are Worth It

bull Corporate blog

bull Twitter

bull YouTube amp Flickr

bull Create videosphotos based on in-demand content or targeted keywords

bull StumbleUpon

bull Squidoo HubPages amp Knol

bull Create new content regularly

Tactics That Take A Great Deal of Time andor Offer Less Value

bull Posting comments on othersrsquo blogs

bull Takes time to find worthwhile blogs and posts for comments one at a time

bull Digg

bull Takes serious participation and engagement in the community to see results

bull Delicious

bull Doesnrsquot take much time but doesnrsquot offer much benefit

Personal blog

Business blog

LinkedIn profile

Video sharing site

3rd party blog

Twitter profile

3rd party blog

FacebookOrganization Ning social media site

Dive in and someday this could be your

brand

For a copy of this presentationor to subscribe to our free monthly

enewsletter on SEM topicsplease email Stacy Williams at stacy

[at] prominentplacementcom

My blog wwwsearchadvisorynet

wwwprominentplacementcom1888SEMMKTR (18887366587)

copy 2009 Prominent Placement Inc All rights reserved

Fast Tactics That Provide Some Or Indirect Results

bull Facebook and Plaxo (maybe MySpace) profilesbull Personal

bull Business

bull YouTube amp Flickrbull Repurpose existing videos (corporate product training

interviews) and photos (product facilities executives events)

bull Set up a YouTube channel and Flickr account for your business

bull HubPages amp Knol

bull Upload existing articles

Tactics That Take TimeBut Are Worth It

bull Corporate blog

bull Twitter

bull YouTube amp Flickr

bull Create videosphotos based on in-demand content or targeted keywords

bull StumbleUpon

bull Squidoo HubPages amp Knol

bull Create new content regularly

Tactics That Take A Great Deal of Time andor Offer Less Value

bull Posting comments on othersrsquo blogs

bull Takes time to find worthwhile blogs and posts for comments one at a time

bull Digg

bull Takes serious participation and engagement in the community to see results

bull Delicious

bull Doesnrsquot take much time but doesnrsquot offer much benefit

Personal blog

Business blog

LinkedIn profile

Video sharing site

3rd party blog

Twitter profile

3rd party blog

FacebookOrganization Ning social media site

Dive in and someday this could be your

brand

For a copy of this presentationor to subscribe to our free monthly

enewsletter on SEM topicsplease email Stacy Williams at stacy

[at] prominentplacementcom

My blog wwwsearchadvisorynet

wwwprominentplacementcom1888SEMMKTR (18887366587)

copy 2009 Prominent Placement Inc All rights reserved

Tactics That Take TimeBut Are Worth It

bull Corporate blog

bull Twitter

bull YouTube amp Flickr

bull Create videosphotos based on in-demand content or targeted keywords

bull StumbleUpon

bull Squidoo HubPages amp Knol

bull Create new content regularly

Tactics That Take A Great Deal of Time andor Offer Less Value

bull Posting comments on othersrsquo blogs

bull Takes time to find worthwhile blogs and posts for comments one at a time

bull Digg

bull Takes serious participation and engagement in the community to see results

bull Delicious

bull Doesnrsquot take much time but doesnrsquot offer much benefit

Personal blog

Business blog

LinkedIn profile

Video sharing site

3rd party blog

Twitter profile

3rd party blog

FacebookOrganization Ning social media site

Dive in and someday this could be your

brand

For a copy of this presentationor to subscribe to our free monthly

enewsletter on SEM topicsplease email Stacy Williams at stacy

[at] prominentplacementcom

My blog wwwsearchadvisorynet

wwwprominentplacementcom1888SEMMKTR (18887366587)

copy 2009 Prominent Placement Inc All rights reserved

Tactics That Take A Great Deal of Time andor Offer Less Value

bull Posting comments on othersrsquo blogs

bull Takes time to find worthwhile blogs and posts for comments one at a time

bull Digg

bull Takes serious participation and engagement in the community to see results

bull Delicious

bull Doesnrsquot take much time but doesnrsquot offer much benefit

Personal blog

Business blog

LinkedIn profile

Video sharing site

3rd party blog

Twitter profile

3rd party blog

FacebookOrganization Ning social media site

Dive in and someday this could be your

brand

For a copy of this presentationor to subscribe to our free monthly

enewsletter on SEM topicsplease email Stacy Williams at stacy

[at] prominentplacementcom

My blog wwwsearchadvisorynet

wwwprominentplacementcom1888SEMMKTR (18887366587)

copy 2009 Prominent Placement Inc All rights reserved

Personal blog

Business blog

LinkedIn profile

Video sharing site

3rd party blog

Twitter profile

3rd party blog

FacebookOrganization Ning social media site

Dive in and someday this could be your

brand

For a copy of this presentationor to subscribe to our free monthly

enewsletter on SEM topicsplease email Stacy Williams at stacy

[at] prominentplacementcom

My blog wwwsearchadvisorynet

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My blog wwwsearchadvisorynet

wwwprominentplacementcom1888SEMMKTR (18887366587)

copy 2009 Prominent Placement Inc All rights reserved