leveraging social media to grow by phil jacobson of pumpup (august 2015)
TRANSCRIPT
LEVERAGING SOCIAL MEDIA TO GROW
1.Understanding your audience2.Developing a content strategy3.Choosing your channels4.Optimizing your presence
DEVELOPING A CONTENT STRATEGY
1. Define your voice
2. Be Relevant
3. Be Consistent
4. Interact & Engage
OPTIMIZING YOUR PRESENSE
UNIFYDRIVE & TRACK
USE TOOLSCanva | Dollar Photo Club | BufferUpWork | Sumo.me | Ahology
1. Know your audience
2. Have a unified voice
3. Focus on the right channels
4. Create cross-channel content
5. Optimize your presence
TAKEAWAYS