leveraging the promise of publishing and monetizing on the mobile ecosystem with video and apps

Nicolás Amado

Regional Sales Director – IBERIA

[email protected] – +34 93 112 7476 / +34 670 081056

#bciberia – Brightcove.com/es

Leveraging the promise of publishing and monetizingon the Mobile ecosystem with Video and Apps"

Our mission is to publish and distribute

the world’s professional digital media

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We eliminate the COMPLEXITY of working with

online video and with content apps

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So your organization can FOCUS on its

CORE BUSINESS or corporate mission

© 2011 Brightcove Inc.

Small and Medium Business

Consumer /

Retail

Technology

Financial

Serv ices

Government /

Educat ion / Non-profi t

Misc.

Media

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VIDEOJSHTML5 Video PlayerCloud Video Encoding Service

Full Cloud Solutions – Software as a Service

Concrete Cloud Solutions – Platform as a Services


We service content-centric organizations and the web developers

that build their systems and solutions

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Content consumption is evolving

8(1)Cisco Visual Networking Index: Forecast and Methodology, 2010–2015(2)IDC, 2011; Wall Street Research


MOBILE IS TAKING OVER THE WEB


BUSINESS MODELS / use cases

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1.Content Marketing2.Branding3.Freemium (€)4.Advertising supported (€)5.Paid Content (€)6.E-Commerce (€)7.Other

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Video Audio Images Text Other

CONTENTS

COMPREHENSIVE FULL SOLUTION FOR DISTRIBUTION, PUBLISHING &

MONETIZATION OF DIGITAL CONTENTS

Video On Demand

LIVE Streaming

Content Protection

Multi-device DRM

Constant Innovation Time To Market Elimination of Complexity Powerful Flexible & Open Platforms Global Scale

SaaS Model - SOFTWARE AS A SERVICE 6.100+ customers – 60+ countires – Since 2004 – Nasdaq Listed

• Advertising / Sponsorship• Pay Per View (PPV)

• Subscription, OTT, TVE• Calls To Action• e-Commerce

MONETIZATION

Cloud Video Encoding Service


Disruption of the 3 Ds …

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DigitalDeviceDestination


The Audience MOVED

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o“Who Moved My Cheese … Audience”


And the POWER change hands

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The goal is

to get to your

Digital Audience …

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… with “EXPERIENCES”

They will OPT IN

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WHERE EVER THEY ARE

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Digital Content

Services

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Through ….

The complete platform for building and operating successful mobile apps with HTML5


POWER to Business Users – TO MANAGE THE LIFECYLE OF APPS

Real time analytics

Track user behavior in real time

Measure installs, sessions & content-level activity

across all platforms

Integrate with third-party services

Push notifications

Visual message composition and targeting

Track campaign success with built-in analytics

Visual app configuration

Update content without redeploying

Control app and advertising settings

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© 2012 Brightcove Inc.21 | Confidential

Dual Screen TV Apps


US State Department for iPhone

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Coca-Cola Koreafor Android

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US State Department for iPad

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AMC Mobile for iPad

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AMC Mobile for Androidtablets

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AMC Mobile for Android

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AMC Mobile for iPhone

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AMC Mobile for Amazon’sKindle Fire

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Fox Newsfor iPhone

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GRUPO VOCENTO, DIARIOABC FOR IPHONE


NBCU Screen itEmmy award judges exclusive

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Met Opera On Demand for iPad

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QUESTIONS

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How should content publishers act in the current situation?

Which steps should they take to secure their future?

What does it take to make the consumer pay for the content?

leveraging the promise of publishing and monetizing on the mobile ecosystem with video and apps

Technology

solutions7 confidential

other10 confidential

in16 confidential

are17 confidential

bciberia brightcove

content apps3 confidential

cheese audience13 confidential

content marketing