leveraging the voice of the customer for marketing content
Post on 21-Oct-2014
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DESCRIPTION
Find out how community can turbo charge your marketing and social initiatives. Learn how community can help you leverage the voice-of-customer as marketing content and embed that content on your website to improve your content SEO ranking.TRANSCRIPT
Leveraging the Voice of the Customer for Marketing Content
Azita Martin VP Marketing @azitamartin Don Baron Director Business Development @DonjBaron
#GetSuccess
@getsatisfaction 2 #GetSuccess @azitamartin
! Learn the benefit of community for marketing: – How community fits into your marketing
& social initiatives
– Community as engine for generating voice- of-customer content
– Integration with Marketo
Objective of this Session
@getsatisfaction 3 #GetSuccess @azitamartin 3
Potential Customers
Existing Customers
The Brand
Reward Champions Promotions
Bond Buy
Experience
Discover
Advocate Evaluate
Building Engagement Across the Life Cycle
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Social Channels Web Search
Website & Landing Pages
Engine for Voice-of-Customer
Content
4 Ways to Use Voice-of-Customer for Marketing
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Community is Engine for Voice-of-Customer
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Increase Shelf-Life of Social Media Content
6
@getsatisfaction 7 #GetSuccess @azitamartin
Make Your Website More Social
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@getsatisfaction 8 #GetSuccess @azitamartin
Improve Your SEO Ranking
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! Identify Leads in the Community and Nurture or Have Sales Follow-up (Marketo and Salesforce)
Identify New Leads and Follow-up
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Questions
Answers.
Keep the Conversation Going
! Topic name: How do you use voice-of-customer as Marketing content
! Link to Topic: