leveraging visual assets for social media success
TRANSCRIPT
- 1. Leveraging Visual Assets forSocial Media Success
- 2. Photos can inspire hope
- 3. They can make us laugh
- 4. They can evoke strong emotions
- 5. According to the National Center forBiotechnology Information, at the U.S.National Library of Medicine, the averageattention span of a human being hasdropped from 12 seconds in 2000 to 8seconds in 2013.
- 6. Facebook posts with images average 39% more interaction.**Buffer Social
- 7. Images work on Twitter too!Tweets with photos see more retweets
- 8. Weve covered the Why?Now for the How?
- 9. Facebook:Ideal images arenearly square4:3 ratio
- 10. Have Fun!Incorporateunique, sillyelements to standout in the crowd.
- 11. Facebook:Video:Fewer likes but bigger reach
- 12. Instagram:Its hip to be squarePhoto by Kelly Marchant@kellymarchant
- 13. Squareready:Makes non-square photos square(among other features)
- 14. Twitter:Horizontal is the way to go!
- 15. TimelineViewExpandedView
- 16. TimelineViewExpandedView
- 17. Other (FREE) tools tohelp you manipulateyour images!
- 18. Microsoft Office PictureManager
- 19. Lets say you donthave much in the wayof visual assets
- 20. Social media channelsare filled with talentedphotographersandpeople who just want tobe noticed
- 21. Use a proprietaryHashtag to getpermission to shareimages
- 22. Create brand ambassadors throughengagement
- 23. Other avenues
- 24. Other avenues
- 25. VideoNot just for DMOsWith huge budgetsanymore
- 26. Questions?@InMtHood@[email protected]@JarrodLyman@JarrodLyman2