leveraging your b2c portal
DESCRIPTION
How to maximize the value of a web portal. Presentation was given at Educause in Orlando. Is applicable to business.TRANSCRIPT
Maximizing Value for Constituents
Leveraging Your Portal Christopher Duffy, CIO, Peirce College
JENZABAR
Copyright Christopher Duffy , 2008. This work is the intellectual property of the author. Permission is granted for this material to be shared for non-commercial, educational purposes, provided that this copyright statement appears on the reproduced materials and notice is given that the copying is by permission of the author. To disseminate otherwise or to republish requires written permission from the author
Agenda• Introduction• Maximizing For Your Audiences
– Internal – External
• Growing The Portal– Internal Efficiencies– Leverage Interoperability– Departmental Involvement
• Continuing the Success
Background
Peirce Background• Customer of the Jenzabar family since early 1990s• Moved to online courses in 2000• 100% of courses are taught in traditional & online
format• Average student age is 33 years old• 54% of students are female• 70% of students are racial and ethnic
minority
Fouindation
Goals• Provide universal access for all constituents• Eliminate barriers of entry or success• Empower students• Use familiar technology
– Interoperable– Customizable
Since You Built It…..
will they come?
Leverage Internally
• Identify Audience– Staff– Faculty– Board
Drive for Value
• Intranet– Homepage For All– Leverage via Single Sign On– Departments “OWN” Their Pages– Internal Processes , Intranet ONLY
External Leverage• Contractors & Consultants
– Web Email– Billing & Invoicing
• Adjunct Faculty– Limited SIS & Intranet– Web Email
• Alumni– Constant Contact– Directory– Contributions– Services
• Career• Library• Lab
Self ServiceStudents
• Drop & Add• Advising• Registration• Transcripts• Parking Permits• Dorm Requests• Software Downloads
• Financial Aid • Pay Online• Grade Reports• Single Sign On (SSO)
– Library– LMS– External Databases
Conect the Community • Forums, Blogs & Wikis, oh my!
– Student Life• Honor societies• Fraternities & Sororities• Interest & Support Groups• Personal Pages
– Link Externally» Email» Social Networking Sites
Moving Forward
• Create a Prioritized List– Show Success– Give Delivery Dates
• Update content • Make Visual Changes• Drive all to & Through the portal• Have a feedback channel
– Close the Loop
Summary
• Building it is 1st Step– .edu =Prospective– My.portal = Current
• Drive value into the portal– Internally– Externally
• Look at incidental costs– Support
• Keep it Fresh & Foremost– Customize, Personalize, & Brand!