leveraging your social media content -- alan & lani vovoid from epiphanies, inc

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Leveraging Your Social Media Content Presented by Lani & Allen Voivod, Ally in Possibility at Epiphanies, Inc. | EpiphaniesInc.com

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As part of Dyn's Social Media Bootcamp for Non-Profits, Alan and Lani Vovoid gave a great presentation on how companies can leverage their social media content and be everywhere at once.

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Page 1: Leveraging Your Social Media Content -- Alan & Lani Vovoid from Epiphanies, Inc

Leveraging Your Social Media Content

Presented by Lani & Allen Voivod, Ally in Possibility at Epiphanies, Inc. | EpiphaniesInc.com

Page 2: Leveraging Your Social Media Content -- Alan & Lani Vovoid from Epiphanies, Inc

EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod

Page 3: Leveraging Your Social Media Content -- Alan & Lani Vovoid from Epiphanies, Inc

What We’ll Cover: Challenges to content creation

Keys to content leverage

Content syndication example

Mixing and splitting content

EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod

Page 4: Leveraging Your Social Media Content -- Alan & Lani Vovoid from Epiphanies, Inc

Epiphanies in Brief: Online and integrated

marketing company founded in 2004

Specializing in social media strategy, brand vision, and possibility

Founders of the state’s largest social media conference, the “A-Ha!” Social Business Summit

EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod

Page 5: Leveraging Your Social Media Content -- Alan & Lani Vovoid from Epiphanies, Inc

EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod

Page 6: Leveraging Your Social Media Content -- Alan & Lani Vovoid from Epiphanies, Inc

YOU don’t have to do it ALL!

EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod

Page 7: Leveraging Your Social Media Content -- Alan & Lani Vovoid from Epiphanies, Inc

EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod

Page 8: Leveraging Your Social Media Content -- Alan & Lani Vovoid from Epiphanies, Inc

EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod

Page 9: Leveraging Your Social Media Content -- Alan & Lani Vovoid from Epiphanies, Inc

L = A * P * K Leverage = Audience * Platform * Keywords

(The “K” is silent.)

EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod

Page 10: Leveraging Your Social Media Content -- Alan & Lani Vovoid from Epiphanies, Inc

AhaTribe.com: Evolving video tutorial library

Private Facebook community

Monthly training webinars

Exclusive expert interviews

Extra discounts/early access

EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod

Page 11: Leveraging Your Social Media Content -- Alan & Lani Vovoid from Epiphanies, Inc

EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod

Page 12: Leveraging Your Social Media Content -- Alan & Lani Vovoid from Epiphanies, Inc

EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod

Page 13: Leveraging Your Social Media Content -- Alan & Lani Vovoid from Epiphanies, Inc

EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod

Page 14: Leveraging Your Social Media Content -- Alan & Lani Vovoid from Epiphanies, Inc

EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod

Page 15: Leveraging Your Social Media Content -- Alan & Lani Vovoid from Epiphanies, Inc

EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod

Page 16: Leveraging Your Social Media Content -- Alan & Lani Vovoid from Epiphanies, Inc

EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod

Page 17: Leveraging Your Social Media Content -- Alan & Lani Vovoid from Epiphanies, Inc

EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod

Page 18: Leveraging Your Social Media Content -- Alan & Lani Vovoid from Epiphanies, Inc

EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod

Page 19: Leveraging Your Social Media Content -- Alan & Lani Vovoid from Epiphanies, Inc

“In a gentle way, you can shake the world.”--Mahatma Gandhi

EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod

Page 20: Leveraging Your Social Media Content -- Alan & Lani Vovoid from Epiphanies, Inc

[email protected]

603-524-5248

/AhaYourself | /AhaSummit | /AllenVoivod | /LaniVoivod

@EpiphaniesInc | @AhaSummit | @AllenVoivod | @LaniVoivod

/EpiphaniesInc | /AllenVoivod | /LaniVoivod

/Company/Epiphanies-Inc | /in/AllenVoivod | /in/LaniVoivod

gplus.to/AhaYourself | /AllenVoivod | /LaniVoivod

/AhaYourself

/AhaYourself

/LaniVoivod | /AllenVoivod

/LaniVoivod | /AllenVoivod

Thank you! Let’s stay connected…

EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod

Page 21: Leveraging Your Social Media Content -- Alan & Lani Vovoid from Epiphanies, Inc

Image credits:

50 Million Elvis Fans Can’t Be Wrong, RCA Victor Lightbulbs by emily.laurel504, CC BY 2.0 Clocks by various users, Flickr Crowd by James Cridland, CC BY 2.0 Buckets, by US Toy, Amazon.com Unbalanced, sculpture by Krzysztof Zukowski Twitter HQ: Logo artwork by Marisa Allegra Williams, © Twitter Urban Mixer: Sector 17 by Urban Mixer, CC BY ND 2.0 Gandhi cheered by the people of England, by Ben Sutherland, CC BY 2.0

EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod