levis strategic 2014 campaign overview
DESCRIPTION
This is the campaign overview we presented during our final strategic campaign for Levi's in our 424 course. It was a fully encompassing campaign:• Conducted extensive qualitative and quantitative target and market research.• Administered surveys using marketing scales to quantify cohesive campaign objectives and form creative message points.• Developed a $106MM media plan for Levi's including media planning, scheduling and budgeting.• Conceived and designed all media type advertisements using Adobe Photoshop an Indesign.• Created a digitally mastered client lookbook using Photoshop to leave behind after the pitch. Note** This is the abridged version of the 67 page document.TRANSCRIPT
