lexington’s ariana takes a high-fashion approach to luxe … images/lexington ariana... · 2017....

3
Thirteen Hundred National Highway, Thomasville, North Carolina 27360 336.474.5300 | lexington.com For further information FOR IMMEDIATE RELEASE Shannon Baugh July 30, 2017 336.474.5462 [email protected] Lexington’s Ariana Takes a High-Fashion Approach to Luxe Contemporary Style LAS VEGAS, NV – Clean lines and uncomplicated finishes define much of contemporary home furnishings today. Yet an increasing number of savvy consumers – those who assign great value to the artistry of home décor – are looking for modern styling that retains a touch of glamour. They value sophisticated designer finishes that pull the eye, highlighting the lines of the piece rather than the grain of the wood. Responding to this fresh perspective, Lexington announces the introduction of Ariana, a lifestyle portfolio offering a high-fashion take on contemporary design. The lifestyle collection makes its debut at the Las Vegas Market July 30 - August 3, 2017 in the Lexington Home Brands showroom, located on the 5 th floor of Building B at the World Market Center. “The allure of contemporary design lies in its capacity to adapt across a range of styling,” said Phil Haney, President and CEO of Lexington Home Brands. “Transitional and contemporary looks in the broad market have become somewhat one-dimensional. Yet our sophisticated consumers, across generational cohorts, are looking for an elevated take on modern luxe. They respond to the custom aesthetic of designer finishes and love the layered look of materials like silver leaf, marble and polished stainless steel.” “Ariana was conceived as a designer’s view of chic contemporary style,” continued Haney. “The lines are more complex, the sensibility a bit more feminine, and the finish an absolute showstopper. An undercurrent of optimism in the market today is clearly energizing our consumers, fueling their aspiration for a luxury approach to progressive contemporary design, and Ariana delivers on that promise.” Silhouettes in Ariana feature classic lines and design elements like raised panel doors and tapered legs, which are accentuated by a sophisticated hand-glazed platinum finish. Rich charcoal gray hand striping is then applied to the beading detail on face frames, adding depth to the finish. Signature items are embellished with burnished silver leaf, enhancing the look with an appropriate touch of glam. Further layering the presentation are elements like custom hardware in a bright platinum finish, remarkable contemporary base designs in polished stainless steel, and silver marble tops with vein lines in elegant shades of taupe and gray.

Upload: others

Post on 19-Aug-2020

1 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Lexington’s Ariana Takes a High-Fashion Approach to Luxe … images/Lexington Ariana... · 2017. 7. 13. · Ariana offers the means by which our consumers can achieve that luxe

Thirteen Hundred National Highway, Thomasville, North Carolina 27360 336.474.5300 | lexington.com

For further information FOR IMMEDIATE RELEASE Shannon Baugh July 30, 2017 336.474.5462 [email protected]

Lexington’s Ariana Takes a High-Fashion Approach to Luxe Contemporary Style

LAS VEGAS, NV – Clean lines and uncomplicated finishes define much of contemporary home furnishings today. Yet an increasing number of savvy consumers – those who assign great value to the artistry of home décor – are looking for modern styling that retains a touch of glamour. They value sophisticated designer finishes that pull the eye, highlighting the lines of the piece rather than the grain of the wood. Responding to this fresh perspective, Lexington announces the introduction of Ariana, a lifestyle portfolio offering a high-fashion take on contemporary design. The lifestyle collection makes its debut at the Las Vegas Market July 30 - August 3, 2017 in the Lexington Home Brands showroom, located on the 5th floor of Building B at the World Market Center.

“The allure of contemporary design lies in its capacity to adapt across a range of styling,” said Phil Haney, President and CEO of Lexington Home Brands. “Transitional and contemporary looks in the broad market have become somewhat one-dimensional. Yet our sophisticated consumers, across generational cohorts, are looking for an elevated take on modern luxe. They respond to the custom aesthetic of designer finishes and love the layered look of materials like silver leaf, marble and polished stainless steel.” “Ariana was conceived as a designer’s view of chic contemporary style,” continued Haney. “The lines are more complex, the sensibility a bit more feminine, and the finish an absolute showstopper. An undercurrent of optimism in the market today is clearly energizing our consumers, fueling their aspiration for a luxury approach to progressive contemporary design, and Ariana delivers on that promise.” Silhouettes in Ariana feature classic lines and design elements like raised panel doors and tapered legs, which are accentuated by a sophisticated hand-glazed platinum finish. Rich charcoal gray hand striping is then applied to the beading detail on face frames, adding depth to the finish. Signature items are embellished with burnished silver leaf, enhancing the look with an appropriate touch of glam. Further layering the presentation are elements like custom hardware in a bright platinum finish, remarkable contemporary base designs in polished stainless steel, and silver marble tops with vein lines in elegant shades of taupe and gray.

Page 2: Lexington’s Ariana Takes a High-Fashion Approach to Luxe … images/Lexington Ariana... · 2017. 7. 13. · Ariana offers the means by which our consumers can achieve that luxe

Thirteen Hundred National Highway, Thomasville, North Carolina 27360 336.474.5300 | lexington.com

The upholstery offering in Ariana features a stylish assortment of transitional frames in three fresh color palettes. The first is a soft Tiffany blue and ivory theme. The second blends coral, orange and light gray colorations. The third highlights silver and linen white tones, creating an elegant neutral palette. Textiles include printed and cut velvets, metallic textures, contemporary embroidered designs and custom leather. Dressmaker details like decorative tapes and beaded fringe reinforce the collection’s high-fashion aesthetic.

“There is an orchestrated layering of complexity to this collection,” concluded Haney. “Each piece is designed, finished or upholstered to make a statement, yet the visual impact of the overall presentation is far greater than the sum of the individual pieces. Our goal was to curate a look that emulated the sophistication that design professionals bring to a project using dozens of specialty vendors. The intentional layering of designs, textures, colors, finishes and materials is what makes a room evocative and distinctively unique. Ariana offers the means by which our consumers can achieve that luxe interpretation of modern contemporary design.” Ariana will make its debut at the Las Vegas Market, July 30 - August 3, 2017 in the Lexington Home Brands showroom, located in Suite B-500 at the World Market Center. For additional information or appointments, please contact us at 336.474.5462 or via email at [email protected].

Page 3: Lexington’s Ariana Takes a High-Fashion Approach to Luxe … images/Lexington Ariana... · 2017. 7. 13. · Ariana offers the means by which our consumers can achieve that luxe

Thirteen Hundred National Highway, Thomasville, North Carolina 27360 336.474.5300 | lexington.com

ABOUT LEXINGTON HOME BRANDS

Lexington Home Brands is a global manufacturer and marketer of residential and contract furnishings, recognized as an industry leader in design innovation and lifestyle merchandising. With a legacy dating back to 1903, the company's diverse assortment includes wood and upholstered furniture at medium-to-upper price points across every relevant style category, from classic to contemporary. The company’s portfolio of brands includes Lexington®, Tommy Bahama Home®, Tommy Bahama Outdoor Living®, Sligh® , Artistica Home® and Barclay Butera®. Products are distributed through home furnishings retailers, interior design professionals, to-the-trade showrooms and select Internet retailers. Headquartered in High Point, North Carolina, the company has showrooms in High Point, New York, Denver and Las Vegas. For additional information, visit lexington.com.

DIGITAL PRESS CENTER

Visit our online press center to access the most current press releases and hi-res imagery:

www.lexington.com/press

CONNECT WITH US

#LHBDesign

facebook.com/lexington pinterest.com/lexhomebrands instagram.com/lexhomebrands twitter.com/lexhomebrands

youtube.com/lexingtonfurniture