P U B L I C R E L A T I O N S

LF PR

Once upon a time, marketing followed a straight and narrow path: define a brand, campaign to consumers, and every now and then send a press release announcing new offerings.

It’s not exactly a bedtime story, but we can understand if you’re feeling a little drowsy.

Today’s consumers have flipped the script and slammed that boring, old storybook shut. Not only do they expect a dialogue, engagement, and interaction, they also expect their values to be reflected in the brands they support. And they’re not shy about sharing their voice and using their influence.

This is especially true of health and beauty brands. From the impact a product has on the planet to the impact it has on their health, consumers demand more transparency and a clearer view of how brands fit with their value systems. They want to connect with a brand’s personal story.

We believe in the power of storytelling. Here’s one you might be familiar with.

HERE’S WHERE WE COME IN.

At LFPR, we know how to position and promote products to

key influencers. We know how to harness the power of PR and

create meaningful engagement via social media to establish

the third-party credibility brands and consumers rely on. We

know how to craft engaging and relevant narratives that take

brands beyond “once upon a time.”

Do you have a powerful brand story to tell?

LET US HELP YOU SHARE IT.

We get your products seen and reviewed by influencers in popular media to build your brand narrative and establish a solid presence in the industry.

It’s like getting the people with

the most powerful voices to share your story with the world.

La Fresh was the first consumer line produced by parent company Diamond Wipes International, Inc. The company was looking for a PR firm to help them create awareness to increase retailers and sales growth, as well as validate the quality of this new line in the marketplace of natural beauty products.

Create brand awareness to help establish La Fresh as a premier natural beauty product in the industry.

LFPR came on board in 2009 and launched an aggressive review program. By reaching out to beauty editors and using their influence to connect the story of La Fresh with consumers nationwide through print, online, and television, we were able to shine a spotlight on La Fresh and position them as a brand to watch.

CHALLENGE

GOAL

STRATEGY

www.lafreshgroup.com

ALSO FEATURED IN :

Prevention Magazine AwardToday Show Feature 14 x ROI

Award-winning beauty skincare line, derma e®, had undergone a makeover, complete with new packaging, a new website, and collateral to match. They were looking for a PR firm to help them promote their new look so they could stand out on retail shelves.

1) Leverage influencers in traditional and social media to build brand awareness.2) Create a connection to consumers by focusing on the narrative around the brand’s quality natural ingredients.

LFPR reached out to bloggers, influencers, and our contacts in the industry to launch a review program that would focus on derma e® and their quality, natural ingredients as alternatives to injectables. This resulted in immediate coverage with the product appearing in Women’s Wear Daily—often referred to as “the bible of fashion.”

www.dermae.com

CHALLENGE

GOALS

STRATEGY ALSO FEATURED IN :

24% increase in sales

We know how to engage bloggers and influencers to secure the kinds of product reviews that put your brand in the minds of consumers across the globe, winning you new fans and increasing your followers.

It’s about creating a story worth sharing…

…and retweeting, reposting,

regramming,favoriting,

and following.

Knowing the importance of engaging with influencers, La Fresh needed a strategy to boost awareness of their brand across their social media handles.

1) Identify La Fresh’s audience and engage with them.2) Encourage beauty bloggers, influencers, and new fans alike to participate on social media and spread the word.

LFPR developed a custom, multifaceted social media contest for La Fresh. Housed on Facebook, the program leveraged Instagram hashtags and challenged beauty bloggers to post using #LaFreshMani to win a prize. This identified influencers for direct engagement, increasing contest participation and generating conversations about La Fresh across all platforms of social media.

www.lafreshgroup.com

CHALLENGE

GOALS

STRATEGY

new followers64 23 250

RESULTS FROM JUN 3 - JUN 7:

La Fresh needed to increase SEO rankings for their product URLs. LFPR was tasked with creating a social media contest that would increase clicks to a specific URL.

1) Identify a La Fresh Group product URL that had low SEO rankings.2) Develop a social media contest that would drive clicks first and purchases second.

LFPR created a share-to-win sweepstakes to drive clicks for a specific, under-performing URL. The rules and URL were shared on Facebook and users were encouraged to share the post, entering them into the sweepstakes to win La Fresh products. Harnessing the power of social media, the post reached 300 shares within 24 hours.

www.lafreshgroup.com

CHALLENGE

GOALS

STRATEGY

La FreshWe are VERY excited to launch our first Share-to-Win sweepstakes! The rules for entering (and winning) are very simple: share THIS post on your wall, on your friend’s wall, on a page - anywhere! If this post reaches 200 shares by Friday, January 31st we will pick 3 La Freshingly awesome winners at random to win some of our most coveted products! But, remember, you MUST share THIS post to be entered! Ready? Share! #LaFresh #Sweepstakeshttp://lafreshgroup.com/travel-lite-amenities/travel-lite-makeup-remover-wipes

shareandwin!

IN ONE DAY: new page likes 222

post shares 352comments 189

social redirects 21%

LFPR knows the most effective way to make that happen is by connecting your narrative with the lives of real people—whether it's through traditional print, television, radio, social, or digital media.

We believe in the power of storytelling.HAS THE WORLD HEARD YOUR STORY YET?

Every brand has a story to tell. The challenge is getting people to hear it, believe in it, and tell all their friends (and maybe even a few strangers).

YOUR PRODUCT HERE

Brandon ButtreyBusiness Development

Lucid Fusion | LFPR

p: 949.502.7750 ext 206e: BrandonB@lucidfusion.com

Irvine | New York | London

P U B L I C R E L A T I O N S

LF PR