UPDATES ON LG NEOTERIC ROAD SHOW 2012

THE CONCEPT

An formal meet with a small group of focused

partners pertaining to the AV business.

The format of the meet was an evening session

with Product Briefing along with dinner LG and

neoteric.

Communication wrt to LG product & Neoteric is

national distributors for AV Product range.

LG NEOTERIC ROAD SHOW @ 2012 Phase 1 – 6 Location

Venues : Mumbai, Delhi,Bangalore,Hyderabad, Chennai, Ahmedabad

Dates : 11,12,13,17,18,19 Nov 2012

Objective– Connect with Current AV Partners , Brand Positioning , Incremental sales, Increase the breadth in terms of partners,

a brief on service provided by Kingston for better understanding.

No of Attendees – 400+ Partners

TARGET AUDIENCE / APPROACH A formal invite to the partners for the event was sent ,

the sales champ in the respective region personally invited the partners.

Target audience – Channel Partners , Retailers. Approach – Identification of the right partners and

gaining more market share for LG.

COMMUNICATION-EDMS & RSVP

PRODUCT TRAINING & DISPLAY

EVENT SNAPS

EVENT SNAPS

RETURN ON INVESTMENT (ROI)

We had targeted 50 partners/location during these

events individually.

After this event ,connect with Partners has grown.

With this event we could have a better engagement with

the partners in these market.

Partners are got new product line in their portfolio.

We also were able to allign new partners.

This event has helped us bridging the gap between the

partners and the vendors.