lg strategy 2011 gbca
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Summary of GBCA lg strategy for 2011TRANSCRIPT
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Local governments and the GBCA - 2011
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June 2010: 21 Local Government members of GBCA
November 2010: 31 Local Government members of GBCA
June 2011 target:
40 Local Government members of GBCA
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The business case - not compelling enough yet
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Leadership: they want to show it to their communities
…but they are not sure how far ahead of them to get…
…we need to give them a map
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Saving money is good: Green cities-training-education…
…but not a compelling reason to join…
…adding testimonials would be good
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Local Government Task Group
…needs to have an impact soon - 2011 is a big year…
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Direct involvement in new projects such as Green Star Communities…
…needs to advantage members, not everyone else in the beginning
….can (should) we link project development to membership?
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The development process needs to become seamless…
…from Green Star buildings to communities and new pathways…
Old rivalries (planning / building / sub-division) need to be forgotten
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Simple education and beginner level publications are needed - scaleable education from 15 minutes to 2 days and one page to 100 pages
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Fronting the Councils is important…
…a roadshow explaining all of this is a high priority using conferences and being smart about costs
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Certification costs too much
I am continually told:
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I am continually asked:
How do we know our impact is real?
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Compelling responses are needed based on data and sophisticated business case development
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We can continue to accelerate local government membership of GBCA but…
…we need to work on the business case and deliver on a leadership map, value, the task group, membership involvement in new projects, seamless development, simple education and two major concerns.
Welcome to 2011…