lg web network mobile presentation august 2009
DESCRIPTION
A talk I did about mobile for a new-to-mobile audience at the Local Government Web Network Conference in August 2009TRANSCRIPT
mobileoliver weidlich
ideal interfaces
@oliverw
who are you?
•history of bad mobile experience
•who’s using what
•examples of good & bad mobile
•government on mobile
•hints & tips & tools
•the future
overview
history
make calls
that was then...
• calendar
• games
• ringtones
• bluetooth
• MMS
now• video calls
• infrared
• wallpapers
• news
• sport
• weather
• SMS
• GPS
• megapixels
• video camera
• WAP
• alarms
• stopwatch
• Web
• themes
• subscriptions
• movies
• music
• bookmarks
• phonebook
• caller ID
• instant messenger
• PTT
• synchronisation
www.idealinterfaces.wordpress.com
the experience is broken
the experience is broken
• complexity & cost of call & data plans
• low awareness / understanding / need
• separation of hardware, OS, applications, content & online services
• too much irrelevant functionality
• hidden & difficult customisation
for mobile creators
• handset range for intended audience
• 2G vs 3G
• screen size/s
• interaction type/s
• internal developer skills
• understanding of all facets of mobile
• personal
• internet enabled
• location enabled
• access anywhere
• your data (addresses, music, pictures)
• notifications
benefits
who’s using what
• >70% use for more than voice/sms (61% info & 57% entertain)
• 31% used to make purchase
• mobile search increased to 30%
• mobile web increased to 49%
• URL entry dropped from 54% to 29%
WMDS - 2008
Australian Results of Worldwide Mobile Data Service Study 2008www.mnetcorporation.com/worldwide-mobile-data-services-study/
• 34% 2nd mobile phone and/or SIM
• 48% purchased content for their mobile from PC & 17% carrier portal
• top 3 Content : Games (43%), Trutones (42%) & Wallpapers (33%)
• top 3 Info: News (53%), Weather (50%) & Sport (34%)
AMPLI - 2008
Australian Mobile Phone Lifestyle Index 2008www.aimia.com.au/mobile
• future content: music (30%), games (27%) and wallpapers (25%)
• future content: maps (31%), news (29%) and weather (28%)
AMPLI - 2008
Australian Mobile Phone Lifestyle Index 2008www.aimia.com.au/mobile
oz mobile usage
AIMIA MIG Mobile Traffic Trend Reportwww.aimia.com.au/mobile
Period Quarterly Growth Avge CAGR
Q4 2008 17.3% 89.3%
Q1 2009 6% 26.2%
6 Months 24.4% 54.8%
mobile user experience
• not re-thought for mobile
• UI & interaction not designed for mobile
• poor interface design
• poor interaction flow
• inconsistent
• silo-ed applications & OS
bad user experience
• support user goals
• tight integration with handset
• integration with other applications on device
• integration with other devices and services
• allow quick & easy customisation
good mobile uxp
govt on mobile
hints / tips / tools
• what information do people need quick access to?
• how can you communicate better with your community?
• can your community communicate with each other?
• keep it simple, especially to start!
what makes sense?
hints & tips
• re-think services for mobile
• simplicity and functionality - get the basics right
• provide an integrated/contextual service
• know/design for the device range
• do usability testing
hints & tips
• mobile specific content
• URL: m. or /m or .mobi? Re-direct!
• option to link through to full site in footer
• bias code for text input (e.g. Log-in)
• short URL, SMS keyword, QR Code
hints & tips
• bubble relevant/interesting content to the top
• focus on the content and interaction than how pretty it is to start with
• lowest common denominator is probably your best place to start
tools
• XHTML
• W3C Mobile web initiative http://www.w3.org/Mobile/
• Wordpress Mobile Plug-in (http://wordpressmobile.mobi/)
• WURFL (http://wurfl.sourceforge.net/)
•
future
• /willgame• /Gaeten Lee• /Kessiye• /tico24• /SideLong• /kaex0r• /R26B• /liewcf
flickr.com/photos
all creative commons (attribution only) licensed
• /zachklein• /cpchannel• /masanori_okuno• /Leonard Low• /leginmat• /Xerones• /downbeat• /switch 1010