liberating your content for cross-channel distribution
DESCRIPTION
Most discussions around the web today focus on the visual and technical challenges associated with communicating our message across different platforms. How will the layout adapt, what will the design do, who can write the code? Great questions, but all of these fail to acknowledge perhaps the most important aspect of your digital presence - your content. Regardless of design and development, failure to deliver content that delivers a consistent experience across all platforms leaves your digital strategy with little value. Visit http://www.percussion.com to learn more.TRANSCRIPT
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© 2013 PERCUSSION SOFTWARE, INC 1
Webinar: Liberating Your Content for Cross-Channel Distribution April 10, 2013
With Scott Noonan, CTO, Boston Interactive
#FreeMyContent
© 2013 PERCUSSION SOFTWARE, INC 1
Webinar: Liberating Your Content for Cross-Channel Distribution April 10, 2013
With Scott Noonan, CTO, Boston Interactive
#FreeMyContent © 2013 PERCUSSION SOFTWARE, INC 1
Webinar: Liberating Your Content for Cross-Channel Distribution April 10, 2013
With Scott Noonan, CTO, Boston Interactive
#FreeMyContent
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© 2013 PERCUSSION SOFTWARE, INC 2
Get found, faster.
Powering Web Sites since 2000
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Introducing Scott…
© 2013 PERCUSSION SOFTWARE, INC 3
Scott Noonan, CTO Boston Interactive @scottjnoonan
Introducing Scott…
© 2013 PERCUSSION SOFTWARE, INC 3
Scott Noonan, CTO Boston Interactive @scottjnoonan
Introducing Scott…
© 2013 PERCUSSION SOFTWARE, INC 3
Scott Noonan, CTO Boston Interactive @scottjnoonan
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§ 15 years in web/CMS space
Scott Noonan
§ 30+ years of software development
§ Boston Interactive CTO since 2001
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C.O.P.E.
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§ Create multiple versions of each ‘chunk’ as appropriate
Content Modeling
§ Break the content within these content types into manageable ‘chunks’
§ Organize our content by ‘like’ items (content types)
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Step 1. Organize Content into Content Types
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Step 2. Break Content Into ‘Chunks’
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Step 3. Create Multiple Versions of Each ‘Chunk’
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Boston Interactive CTO is Dead...
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Boston Interactive CTO is Dead Tired After Presenting Five Webinars in Three Days.
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Facebook adds ‘Reply’ option to comments
Facebook adds ‘Reply’ to comments
Facebook adds direct ‘Reply’ option to comments
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FacebookHome_Low.jpg
FacebookHome_Medium.jpg
FacebookHome_High.jpg
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