liberty travel
DESCRIPTION
TRANSCRIPT
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Liberty Travel- Jordan Payne 01/30/14Andrea Nyhus, Sales Development Rep
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Agenda1. Customer Spotlight
2. User Experience to Win
3. Business Case Metrics
4. Process and next steps
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Mobify helps businesses delight their users through fast, responsive websites.
What is Mobify?
Technology
/ What is Mobify
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Mobify helps businesses delight their users through fast, responsive websites.
What is Mobify?
Technology
/ What is Mobify
+ Professional Services
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/ What is Mobify
How Mobify Works
1. Start with your existing site’s content, images and resources.
2. Optimize your site’s style and layout for mobile devices.
3. Deliver a better, faster mobile
web experience.
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Thousands of developers and businesses use Mobify to optimize their websites for mobile
/ What is Mobify
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Business Case Metrics
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What You Can Expect
/ Intro to Mobify
TabletSmartphone
Due to:
+ 10 - 25% conversion
+ 2 - 20% AOV
+ 5 - 10% traffic
100 - 200%increase in revenue
20 - 30% increase in revenue
Due to:
+ 25 - 100% conversion
+ 2 - 25% AOV
+ 25 - 100% traffic
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Customer Spotlight
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Results month-over-month
• +55% increased sales
• +16% increased AOV
Results year-over-year
• +391% increased sales
• +70% increased AOV
Customer Spotlight /
/ Customer Spotlight
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Customer Spotlight /
/ Customer Spotlight
Results
• +20% increased AOV
• 40% faster on tablet
devices than on desktop
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Customer Spotlight /
Results
• Mobile ROI in 22 days
• Triple digit growth across
smartphone and tablet
revenues year-over-year
• 25-30% faster on mobile
devices than on desktop
/ Customer Spotlight
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User Experience to Win
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Complex Product Display PageIncreased conversions and AOV
• Optimized layout for complex page structures and product selections
• Size, feature and color pickers
• Related products
/ User Experience to Win
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Fly-out NavigationMenu
• Good for long or complex navigation structures
• Mimics mobile app experience
• Never lose your page flow
• Permits multiple menus (one on each side)
/ User Experience to Win
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/ User Experience to Win
• Keeps CTA above the fold
• Reduces barriers to conversion
• Encourages multi-item purchases
Sticky Add-To-Cart
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/ User Experience to Win
Guided Checkout
• Reduces barriers to conversion
• Creates an engaging experience
• Encourages more form completions
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Time to Market
• Launch in 8-12 weeks
• See gains in engagement immediately
/ Working with Mobify
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Mobile Expertise
• Over 100 mobile websites built
• Flexible support packages
/ Working with Mobify
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Easy Integration
• Just like inserting a Google Analytics tag
• Minimized risk, low overhead
/ Working with Mobify
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/ Working with Mobify
Maintain Your Existing Workflow
• Seamless integration with all third party platforms
• Our technology partners include:
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Process and Next Steps
✓ Introduction to Mobify
• Business Overview
• Technology Introduction & Overview
• Discovery & Scoping
• Proposal Presentation
• Project Planning
• Kick Off
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