liberty842: talking telly
DESCRIPTION
Social Media Week London presentation by Tayler Cresswell at Liberty842TRANSCRIPT
Talking Telly 15th February 2012
Food and drink kindly supplied by Tangerine Dream
The Social Media Practice
The Social Media Practice
Hello!
Tayler Cresswell
Co-Founder & Editorial Director at Liberty842
@tayler
@Liberty842
#socialtv
#SMWLDN
The Social Media Practice
Liberty842 is a hands-on practice
The Social Media Practice
What we do
• Advise – opportunity & risk
• Guide – set up, monitor, mentor
• Manage – retained support for digital portfolios
• Create and publish – content generation
• Training – workshops for celebrities, staff & third parties
The Social Media Practice
Alan Carr: Chatty Man
The Social Media Practice
21stC watercooler
Live TV is the biggest driver of conversations on Twitter
The Social Media Practice
Part of Chatty Man’s eco-system
Broadcaster, producer, host, booker, audience and Sam @chattyman
The Social Media Practice
June 2009
The Social Media Practice
Exclusive content and teasers
The Social Media Practice
One Direction fans
besiege the studio and
@chattyman for news.
Many have stuck with
the show since
broadcast
Exclusive content and teasers
The Social Media Practice
Audience chat provides content
The Social Media Practice
Always “on air”
The Social Media Practice
The conversation continues when Chatty Man is off air
keeping interest up.
Always “on air”
The Social Media Practice
Double act
Sam’s aim is to take the pressure off Alan and for
@chattyman to complement Alan’s personal Twitter account.
The Social Media Practice
The amount of work that goes into looking after @chattyman
on Twitter can’t be underestimated.
Double act
The Social Media Practice
Feedback
• Something else re reporting
Alan Carr thanks Twitter fans for their part in his NTA award. February 2012
The Social Media Practice
National Television Awards
The Social Media Practice
In it for the long term
There’s no shortcut to building a loyal, *real* audience…