libqual+ process overview introduction to libqual+ workshop university of westminster, london 21st...
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LibQUAL+ Process OverviewLibQUAL+ Process Overview
Introduction to LibQUAL+ Workshop
University of Westminster, London
21st January 2008
Selena KillickAssociation of Research Libraries
old.libqual.org
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Preparing for the Survey Implementation
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Why is Your Library Participating in LibQUAL+® ?
• Institutional goals: – what do you want to get out of the survey?
• Survey requirements: – people, supplies, technology
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Get Permission from your Institutional Review Board
• Local group that approves human subject research
• May also be called – Committee for Human Subject Research– Committee for the Protection of Human
Subjects
• Not all institutions need to obtain permission
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Get Permission from yourInstitutional Review Board
• If permission is required:– Seek well in advance of survey– Supply a copy of the survey, if requested– Inform them that results will be shared among
participants
• No need to inform LibQUAL+® of decision
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Determine Whom to Survey
• Random sample
• or
• Entire population
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If You Sample…
• Recommendations: – At least 1,200 random email addresses for
each user group– Separate sample groups for undergraduates,
graduates, faculty, and staff– Think about survey fatigue if you want to
repeat the survey regularly
• Keep notes on your methodology as you will be asked to describe it in the Post Hoc Questionnaire
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If You Survey the Entire Population….
• Recommendations: – Think about survey fatigue if you want to
repeat the survey regularly
• Keep notes on your methodology as you will be asked to describe it in the Post Hoc Questionnaire
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Obtain Email Addresses
• Typical sources include:– Campus computing office– Campus administrative records office– Library patron database
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Marketing Your Survey
• Place ads in campus newspaper
• Write article for library newsletter
• Post flyers around campus
• Present at faculty meetings & student orientations
• Create a survey Web site and feature on library’s home page
• Take the survey to where users are: dining halls, study rooms, dorms
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Become Familiar with LibQUAL+® Resources
• Management Center• http://www.libqual.org/Manage/index.cfm
• LibQUAL+® Procedures Manual• http://www.libqual.org/Manual/index.cfm
– Updated Version – September 2006– Much more detail
• Discussion list• [email protected]
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The LibQUAL+® Management Center
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The Survey Process: Initial Steps
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Survey Process: Manage Your SurveySurvey Process: Manage Your Survey
Eight Sections:
• Preferences
• Customization
• Preview
• Representativeness
• Monitor Survey Progress
• Incentive Winners
• Post Hoc
• Evaluation
*Sections must be completed in order
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Preferences
Fields marked with * are required
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Customisation: Optional/Local Questions
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Customisation: Disciplines
• Results notebooks summarise findings by user group and provide a chart for both standard and custom disciplines
• Standard disciplines (based on your institution type, i.e., College/University)
• Customised disciplines– Recommend no more than 16 disciplines, if
possible
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The Standard Disciplines – UK College/University
• Agriculture and Related Subjects• Architecture, Building & Planning• Biological Sciences• Business • Business & Administrative Studies• Combined Studies• Computer Science• Creative Art & Design• Education• Engineering & Technology• Humanities• Languages• Law• Librarianship & Information Science• Mathematical Science• Medicine & Dentistry• Other• Physical Sciences• Social, Economic, & Political Studies• Subjects allied to Medicine• Veterinary Science
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Customised Disciplines
• Tailor your disciplines to suit your institution
• Map them back to the standard disciplines to aid benchmarking
• Cautions:– Need to provide representativeness data for
your customised disciplines– Too many choices present challenges to
users, difficult to navigate on screen
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Example• Agriculture and Related Subjects• Architecture, Building & Planning• Biological Sciences• Business = Business & Management• Business & Administrative Studies• Combined Studies• Computer Science• Creative Art & Design• Education• Engineering & Technology• Humanities• Languages• Law• Librarianship & Information Science• Mathematical Science = Maths• Medicine & Dentistry = Health• Other• Physical Sciences• Social, Economic, & Political Studies• Subjects allied to Medicine• Veterinary Science
Aerospace EngineeringCivil EngineeringElectrical EngineeringMechanical Engineering
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Example – Customised List
• Business & Management• Combined Studies• Computer Science• Aerospace Engineering• Civil Engineering• Electrical Engineering• Mechanical Engineering• Maths• Health• Other
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Standard Disciplines: An Academic Library
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Customized Disciplines: An Academic Library
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Customisation: Branch Libraries
The library you use most often.
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Approving and Running Your Survey
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Previewing and ApprovingYour Survey
Preview• Complete at least one
full run of your preview survey
• Test in different settings, using different platforms and Web browsers
• Get library staff involved in testing
Approved• Can no longer make
changes• Live survey URL will
appear at the top of the “Manage Your Survey” page marked as Survey URL
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Distributing
• Once you have your URL you can send out invitations via email to complete the survey
• Can be done in own time
• Recommend you run Library staff training before your invitations go out if possible– Ideal way to capture Library Staff views
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Sending Reminders
• 3-5 reminders to sample populations• Thank respondents who have completed the
survey• Boost up marketing efforts around campus
– More fliers, table tents, ads in campus newspaper– Get professors and other staff involved– Increase number or types of incentives
• Examples of marketing and downloadable logos are available on the LibQUAL+ Web site.
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Reviewing Comments
• About one-half of users include comments on their survey
• Download via the Monitor Survey Progress page (Excel file or text file)
• http://old.libqual.org/Manage/Results/Comments/index.cfm
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Completing Your Representativeness Questionnaire
• Determines how your institutional profile compares to your survey data
• Requires the following information:– Number of individuals per user group– Number of individuals within each discipline– Number of males and females– Library Statistics (SCONUL Data)
• Volumes added during the year – Gross/Total • Total number of current serials received (including electronic
serials)• Total library expenditures (in U.S. dollars)• Personnel – professional staff, full-time equivalent (FTE)• Personnel – support staff, full-time equivalent (FTE)
• Must be complete BEFORE closing survey
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Completing Your Representativeness Questionnaire
Representativeness Representativeness CompletedCompleted
Representativeness Representativeness NOT CompletedNOT Completed
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Closing Your Survey
• We recommend a survey run of a minimum of three weeks
• Once you close your survey:– Retrieve list of incentive winners– Fill out Post Hoc and Evaluation
Questionnaires
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Completing Post Hoc and Evaluation Questionnaires
• Post Hoc Questionnaire
• Information about your survey– Sample size– Number of e-mails
sent– Number of invalid e-
mail addresses– Incentives offered– Marketing techniques– Etc.
• Evaluation Questionnaire
• Feedback about your LibQUAL+® experience
• All survey liaisons and assistants are encouraged to complete this questionnaire