library instruction for adm 300
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Library Instruction for ADM 300
Ning Zou Reference & Instruction Librarian
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Outline• Research process
– Industry research– Company research
• Resources showcase– Industry profile resources– Company profile resources– Trade journals
• Competitions – Nike – Tommy Hilfiger– Polo Ralph Lauren– Reebok
• A tour of Gov Docs
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Research Process
• Research the industry first
• Find a company from industry profiles
• Research the company
• Company websites and trade journals are also helpful
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Industry Profile Resources• Standard & Poor’s Industry Surveys –
Apparel & Footwear– Current environment– Industry Profile
• Industry trends• How the industry operates• Key industry ratios and statistics• How to analyze an apparel company
– Comparative company analysis
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Industry Profile Resources (cont’d)• Encyclopedia of American Industries
– Industry snapshot– Background and development– Industry leaders– And more
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Follow Me or Refer to Your Yellow Handout…• Let’s take a look at Encyclopedia of
American Industries
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Industry Profile Resources (cont’d)• Business Source Premier via business
searching interface– Industry profiles - global– Company profiles– Country reports– Market research reports
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Follow Me or Refer to the Yellow Handout…• Let’s take a look at Business Source
Premier
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Company Profile Resources
• Mergent Online (only covers US companies but lots of US apparel companies are TransNationalCorporations)– Company details– Company financials– News
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Follow Me or Refer to the Yellow Handout…• Let’s take a look at Mergent Online
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Company Profile Resources (cont’d)• Hoover’s
– Company information
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Follow Me or Refer to the Yellow Handout…• Let’s take a look at Hoover’s
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Company Profile Resources (cont’d)• Business Source Premier
– Company overview– Key facts– Major products and services– Locations and subsidiaries
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How to Find Trade Journals?
• Go to library’s homepage
• Click find books
• Click basic search
• Fill out the blanks– Search for: textile industry or fashion– Search type: subject heading– Quick limit: periodicals
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Here Comes the Competition• Teams with same brand name are competitors• Please do not flip the worksheet until I set up the timer• You only have 20 minutes• Answer all the questions and turn the worksheet in to
me right after you are done• You could answer all the questions together or split the
questions and answer them individually• Each team only needs to submit one worksheet to me• The first team of each brand that gets all the answer
right wins. • Winners will be rewarded!• It’s all about team work!
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NIKE Business Source Premier
1. The company operates in US, Europe, Asia Pacific, the Middle East, and Africa.
2. Nike Europe is in which country? the Netherlands
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Tommy HilfigerBusiness Source Premier1. Tommy Hilfiger is headquartered in
Kowloon, Hong Kong 2. Please list two products that the
company offers Menswear, Womenswear, Childrenswear, Jeans, Homewear, Toiletries, and Fragrance
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Polo Ralph LaurenMergent Online1. As of Apr 1 2006, Polo Co. operated
145 outlet stores worldwide.
2. What’s the company’s Ticker Symbol?
RL
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ReebokHoover’s1. Reebok International sells its
products through subsidiaries and independent retailers in 170 countries and territories.
2. List the company’s first three competitors please: Fila USA, NIKE, and PUMA
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Getting Help• Reference desk
– One on one help with your assignment, research paper, and any reference questions
• By appointment – Call me @859.622.3052– Email me @[email protected]
• IMing us– Screen name: ekulibraries
• Email us – http://www.library.eku.edu/askalibrarian/request.php
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Let’s Get Out of Here • Tour of GovDocs